Summary
Overview
Work History
Education
Skills
Certification
LANGUAGE
Timeline
Generic
LAURA ITZEL CASTRO SANTIAGO

LAURA ITZEL CASTRO SANTIAGO

Estado De México

Summary

Project management professional with three years of experience, including two years in supply chain and one in commercial operations. Skilled in analysis, strategic planning, communication, and cross-functional collaboration to drive alignment and achieve business goals. Committed to delivering high-impact results and ensuring the successful execution of projects

Overview

6
6
years of professional experience
1
1
Certification

Work History

Innovation Lead

Bic México
07.2024 - Current
  • Implemented successful go-to-market strategies for new product launches, including pricing models, distribution channels, and promotional campaigns.
  • Lead the implementation of global innovation projects for Mexico and Ecuador, ensuring alignment between local needs and global strategies.
  • Coordinate the full innovation process, from stage gate presentations and global approvals to local execution with cross-functional teams (supply, procurement, RGM)
  • Recommend and implement global portfolio products locally based on market data analysis and consumer needs identification
  • Manage project tracking and documentation in global innovation systems, ensuring timely updates, milestone visibility, and governance compliance

Commercial Excellence Associate

Bic México Cuautitlán
08.2021 - Current
  • -Management of client master data, including pricing, portfolio, trade terms, and customer performance metrics.
  • -Implementation of tools for easy access to historical sales data, sales and operations planning information.

Manufacturing Trainee

Bic México Cuautitlán
08.2021 - Current
  • -Development and project manager of projects in production, planning and engineering areas.
  • -Improvement and Development of procedures in manufacturing areas.
  • -Development and Implementation of KPI´s in the planning area.
  • -Achievements: Internal KPI increase of 21%

Research & Development Jr. Analyst

Stanhome México
04.2019 - 06.2021
  • -Managing and controlling of simultaneous new development cosmetic projects.
  • -Fabrication and analysis of new cosmetic projects.
  • -Achievements: Reduction in inventory of raw material and finish good.

Education

Industrial Chemical Engineer - undefined

Instituto Politécnico Nacional
02.2021

Skills

  • Analysis Capacity
  • Leadership
  • Proactive
  • Teamwork
  • Problem-solving
  • Microsoft office
  • Power BI
  • Visual Basic
  • Excel
  • ERP Oracle

Certification

  • Leading| Tecnológico de Monterrey 8 hours June 2025
  • INTEGRATED INTERNAL AUDITOR Training of internal auditor in ISO 9001 & ISO 14001|TUV NORD MÉXICO 18 hours February 2023
  • Lean manufacturing green belt |Alium Calidad y productividad 40 hours online-August 2021

LANGUAGE

English B2
In accordance with the "Marco Común Europeo de Referencia para las Lenguas" (MCER).

Timeline

Innovation Lead

Bic México
07.2024 - Current

Commercial Excellence Associate

Bic México Cuautitlán
08.2021 - Current

Manufacturing Trainee

Bic México Cuautitlán
08.2021 - Current

Research & Development Jr. Analyst

Stanhome México
04.2019 - 06.2021

Industrial Chemical Engineer - undefined

Instituto Politécnico Nacional

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LAURA ITZEL CASTRO SANTIAGO