LEONARDO LEAL
Product Manager
San Francisco,CA
Summary
Diligent Senior Product Manager offering six years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Senior Product Manager
Hirect App
San Francisco, CA
03.2022 - Current
- Headed product localization from India to the US, managing all aspects of product design, content, and execution
- Led product strategy from roadmap planning to QA and launch to build talent filters and recommendation features
- Coordinated a lean team of five engineers and prioritized dev through agile methods, reducing tech debt by 20%
- Tested data driven hypotheses to build the logic of the matching algorithm, maintaining monthly retention at ~60%
- Expanded UX research with active users to gather design specs, build uses cases, and A/B test product positioning
Product Manager, Talent Scout
Upwork
San Francisco, CA
06.2021 - 03.2022
- Crafted epic definition and story development for an internal talent matching feature powered by work order data
- Worked throughout the product lifecycle, partnering with product marketing managers to craft product messaging and align storytelling
- Steered top talent UX research and feature exploration to scope Talent’s Scout’s acquisition model of new clients
- Built 10+ CMS websites optimized by industry and location and led Talent Scout’s SEO strategy for global clients
- Partnered with engineering to frame MVP requirements, execute agile roadmaps, and delegate product tasks on Jira
Portfolio Specialist
Draper Richards Kaplan Foudation
San Francisco, California
08.2020 - 06.2021
- Coordinated portfolio processes to accelerate due diligence and financial reviews for ~$80M impact investing fund
- Guided three invested deals by launching fiscal sponsor spinouts, corporate partnerships, and strategic planning
- Supported portfolio’s financial modeling, including for-profit valuation, 3-year cashflows, and budget scenarios
- Diversified deal pipeline by leading and sourcing partnerships with top VCs in Latam, such as IGNIA and ALLVP
Product Marketing Manager
Hewlett Packard Enterprise
Palo Alto, CA
09.2018 - 09.2019
- Deployed a lifecycle marketing program turning system alerts into product renewal emails for installed base users
- Managed a cross-functional team running global B2B marketing programs, SMB content, and reporting analytics
- Integrated customer data from sales and marketing on custom dashboards to create account-specific buyer journeys
- Launched ABM campaign roadmaps for lapsed customers, reactivating a $1M SMB account for a $100M segment
- Communicated value and position to sales team and developed tools to support selling process.
Sales Strategy and Finance MBA Intern
Hewlett Packard Enterprise
Houston, TX
06.2018 - 08.2018
- Led financial modeling to optimize revenue per FTE, margin by product mix, and sales coverage for top accounts
- Shaped FY19 account strategy by mapping sub-accounts to parent accounts and productivity by FTE and region
- Proposed GTM strategy KPIs to rank US top accounts by product mix alignment, reducing sales costs 5% per year
- Analyzed distribution channels to identify gaps in options allocation and pricing discounts across multiple SKUs
Strategy Analyst
Walmart Labs
Bentonville, AR
10.2016 - 09.2017
- Developed financials, capability evaluations, and negotiation leverage; resulted in MSFT and GOOG partnerships
- Revamped talent strategy for 6,000-person tech org; allocated $XXM investment to sourcing high-priority talent
- Framed digital transformation plans to implement SaaS and rationalize aging IT portfolios, saving $XXM per year
- Improved tech development quality and speed by researching and sourcing product management and agile toolkits
Financial Analyst
Shell Oil
Houston, TX
08.2015 - 08.2016
- Supported NA lubricant’s +$100M budget planning, sales attribution, marketing analysis, and CPG pricing strategy
- Advised brand managers to apply global KPI guidelines for financial reviews, raising ROI accountability to +75%
- Developed financial models to attribute brand activation by location revenue, reducing SG&A by $500k per year
- Led a team of four analysts in an internal case competition pitching a GTM expansion of Shell’s biodiesel products
- Collected data and developed detailed spreadsheets to identify trends and create revenue, profitability and expense forecasts.
Education
MBA - Business Administration And Management
Harvard Business School
Boston, MA 09.2017 - 05.2020
Bachelor of Arts - Economics
Stanford University
Stanford, CA 09.2011 - 06.2015
Skills
Cross-functional leadership, Product management, Product marketing, Corporate strategy, Digital marketingundefined
Timeline
Senior Product Manager
Hirect App
03.2022 - Current
Product Manager, Talent Scout
Upwork
06.2021 - 03.2022
Portfolio Specialist
Draper Richards Kaplan Foudation
08.2020 - 06.2021
Product Marketing Manager
Hewlett Packard Enterprise
09.2018 - 09.2019
Sales Strategy and Finance MBA Intern
Hewlett Packard Enterprise
06.2018 - 08.2018
MBA - Business Administration And Management
Harvard Business School
09.2017 - 05.2020
Strategy Analyst
Walmart Labs
10.2016 - 09.2017
Financial Analyst
Shell Oil
08.2015 - 08.2016
Bachelor of Arts - Economics
Stanford University
09.2011 - 06.2015
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