Leslie Alejandra Martínez Pérez Berthely
Puebla
Summary
PORTFOLIO LINK:
https://pinkuramity-portfolio.carrd.co/
Innovative Artist with experience in various mediums such as digital art, watercolor and dry media, specialized in merch design and character design.
Strengths include creativity, conceptualization, visual problem-solving skills, and ability to work independently or collaboratively on projects. Proven track record of creating impactful artwork and merchandise projects that resonate with diverse audiences. Conceptual thinking coupled with technical skills has resulted in successful crowd-funded campaigns and commissions.
Possess specialized skills in digital painting, clay sculpture, and graphic design. Excel in communication, adaptability, and problem-solving to enhance creative projects. Eager to bring vision and artistic insight to life with a focus on innovation and quality.
Overview
7
7
years of professional experience
Work History
Freelancer artist
Self-employed
12.2020 - Current
- Started a small business in Alatus Shop with a wide variety of fandom-oriented merchandise including but not limited to: 7 produced crossbody bags/portfolio; korean-like plush dolls: acrylic, wooden and lollipop keychains; lanyards; stickers; tassels; badges; standees; T-shirts; notebooks; prints; coasters; tote-bags; streetwear, etc.
- Effective social media management.
- Designed and implemented several digital marketing strategies to promote sales of the designed products.
- Developed management and communication skills with clients, including inquiries, payments and sales in order to create a good shopping experience for clients.
- Achieved commercial collaborations with creative brands such as ZevireTees and Gadgets For Entertainment.
- Enrolled in professional illustration services for individual clients and companies, including the design of the first licenced plush dolls inspired on the popular fantasy romance bestseller novels "Once Upon a Broken Heart" by Stephanie Garber.
- Engaged in continuous professional development through self-learned techniques, staying abreast of tendencies in the art world.
- Attended to artwork naming national conventions (such as Hatsukoi, Oshi Convention or BL Con) to integrate visual, physical art and merchandise into public spaces, enhancing urban aesthetics and community cohesion, achieving consistency and exposure.
- Developed distinctive artistic concepts for over +30 individual commissioned projects, resulting in increased client satisfaction and repeated business.
- Implemented several techniques in various mediums, including digital illustration and mixed media, to create innovative artworks.
- Worked with supply vendors with world renown such as Vograce to secure brand partnerships, promoting artist supplies, techniques and resources.
- Communicated effectively with clients to ascertain and deliver against exact artistic requirements.
- Used Paint Tool SAI 2, Procreate, Aseprite, Clip Studio, Adobe Photoshop and Illustrator to develop illustrations, drawings and graphics/vectors.
Interior Architect
Secretaría de Obras Públicas
Puebla
04.2019 - 11.2020
- Designed and digital grided the public graphics for the "Alberca Mayaquen" project in Puebla, Mexico.
- Planned, designed and executed architectural floor plans, fronts and sections of various residential and housing complexes.
- Reviewed, planned and executed several electric and sanitary structure plans for private housing complexes.
- Effectively supervised, digitalized in-system and provided management for the organization of files with specific technical content on various projects including (but not limited to) plans, documents and official letters of requests, approvals, modifications and responses for the construction in situ, the materials request, etc.
- Managed comprehensive renovations of residential and commercial spaces, adhering to strict timelines and budgets.
- Conducted thorough research to inform design decisions and ensure cultural or historical relevance when applied as well as studying and ensuring client's requests and needs to be properly met within the project's planning.
Education
Illustrator - Illustration, Character Design, Merch Design
Udemy / Coloso
12.2020 - 12.2025
Bachelor of Arts - Interior Architecture
University Bauhaus
Puebla City, PUE 12.2015 - 2020
Skills
- Digital illustration
- Merchandise & product design
- Characterization & conceptualization landing
- Patience and persistence
- Exhibition curation & constant refinement
- Continued and fast learning
- Artistic & creative ideas generation
- Concept development
- Character artistry
- Client communication
- Social media marketing
- Project management
- Graphic design
- Brand collaboration
- Art conceptualization
- Visual art creation
- Commission requests
- Clay sculpture creation
- Packaging and shipping
- Superb attention to detail
- Art shows
- Color theory
- Visual storytelling
- Creative design
Hobbies and Interests
- Gaming.
- Live-streaming
- Writing.
- Drawing.
- Sculpting.
Languages
Spanish
First Language
English
Advanced
C1
Timeline
Illustrator - Illustration, Character Design, Merch Design
Udemy / Coloso
12.2020 - 12.2025
Freelancer artist
Self-employed
12.2020 - Current
Interior Architect
Secretaría de Obras Públicas
04.2019 - 11.2020
Bachelor of Arts - Interior Architecture
University Bauhaus
12.2015 - 2020