Lilia Angélica Briceño Almaraz

• Standardized sales processes across 16 countries in Europe and LATAM, optimizing CRM usage and aligning the vision of all countries involved in the construction business.
• As a global Key User, participated in projects and initiatives positively impacting various lines of the income statement, such as Corporate Sales Services L30, Customer Discounts L6, and GP L18.
• Achieved operational excellence by streamlining processes and implementing best practices.
• Improved team performance by providing comprehensive training and fostering a collaborative work environment.
• Reduced costs, optimized resource allocation, and improved efficiency in managing projects.

• Strengthened client relationships through regular communication, providing exceptional customer service, overall related with Orders CRM
• Developed mapping and control of discounts on and off invoices through SAP conditions, achieving efficient administration and reducing total discounts by 4.5% (20MXP).
• Collaborated with cross-functional teams for product development, ensuring alignment with market demand and trends.
• Secured high-value contracts by skillfully negotiating terms and conditions that met both parties'' needs.
• Managed sales pipeline effectively to ensure consistent achievement of monthly targets and objectives.

• Improved data-driven decision making by designing and implementing advanced business intelligence tools and strategies.

- Increased fill rate in major self-service chains by at least 5 percentage points (PABIS).

- Provided market share visibility for the stationery sector compared to competitors (ISCAM).

- Implemented the first price-checking tool, enhancing point-of-sale visibility (VERSUS).

- Implemented an exclusive CRM for the Construction channel, achieving 100% visibility of projects lasting more than a year (CONSTRUNET).

• Streamlined reporting processes for increased efficiency and accuracy in data analysis.
• Developed custom dashboards and visualizations to provide actionable insights for key stakeholders.
• Optimized data warehousing architecture, ensuring seamless integration of multiple data sources.
• Managed a team of BI analysts, fostering professional development and continuous learning opportunities.

• Represented Construction, Traditional, and Modern channels in internal and external audits, receiving excellent evaluations.
• Established policies and procedures for communicating commercial processes, ensuring 100% alignment.
• Boosted sales revenue by streamlining administrative processes and implementing effective sales strategies.
• Enhanced customer satisfaction by providing efficient and timely support to the sales team.
• Reduced order processing time with improved organization and documentation of client information.
• Increased team productivity, managing schedules and assigning tasks based on individual strengths.
• Implemented CRM system to better track customer interactions and improve communication within the sales team.
• Negotiated contracts with vendors and suppliers, securing favorable terms that positively impacted the company''s bottom line.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.

• Redesigned merchandising routes based on the 80/20 principle, resulting in a 3% increase in sales and improved customer satisfaction.
• Implemented a rigorous audit system with suppliers, leading to the issuance of credit notes and a 5% savings impact on the Marketing budget.
• Streamlined work procedures by establishing key controls, getting an 86% reduction in the number of reports.
• Negotiated with suppliers for the development and implementation of generic materials, reducing the cost of POP materials by 20% (20M).
• Recognized as the "Best Employee of 2010" for presenting three impactful cost-saving initiatives.
• Boosted brand visibility by executing innovative in-store promotions and merchandising initiatives.
• Enhanced customer relationships by providing ongoing support, addressing concerns, and promptly resolving issues.
• Developed strong partnerships with key accounts, resulting in increased sales and market share.

• Negotiated with advertising agencies at different events and achieved a 2% reduction in actual costs compared to the previous year.
• Innovatively designed and implemented a system for incentive allocation, reducing calculation time from 6 hours to just 10 minutes with visibility for the sales force.
• Executed marketing strategies exceptionally at the point of sale, exceeding expectations by achieving 104% of the sales target for the Götland, Matusalem, and Tequila 1800 brands.
• Conducted a comprehensive analysis of the customer portfolio,considering factors such as purchase volumes, payment behavior, loyalty, region, and human resources, resulting in a 4% reduction in customer rebates.
• Collaborated with cross-functional teams to drive successful product launches and promotions.

• Negotiated with different suppliers (Merchandising Agencies, Event Agencies, Fleet Management, Telecommunications) and achieved a 10% reduction in expenses.
• Conducted customer analysis, resulting in savings of 8.5 million pesos in the Rebates and Bonuses budget.
• Developed a fair, challenging, and motivating sales incentive plan, achieving coverage in all company categories.
• Collaborated with the IT department to design and implement three essential sales support tools: a Quota Calculation System, a Datamart-Retail Link information system for supermarkets, and an informative website.
• Successfully secured direct hiring of my team within the company due to excellent results in the area.
• Coordinated the logistics of the National Sales Meeting with multiple destinations (both national and international), receiving outstanding evaluations for seamless execution and overall effectiveness.
• Monitored sales performance metrics, identifying areas for improvement and facilitating strategic discussions amongst leadership team members.
• Resolved issues through active listening and open-ended questioning, escalating major problems to manager.