Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Liliana Sandoval Morales

Liliana Sandoval Morales

Summary

Bridging Data, Culture & Storytelling.

Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.

Overview

11
11
years of professional experience

Work History

Content Lead

Independent Campaign for Political Candidate
03.2025 - 05.2025
  • Enhanced brand visibility by developing engaging content across various digital platforms.
  • Looked up for trends and applied to the best local contents so I increased 50% of followers in 3 months.
  • Implemented cohesive visual storytelling

Digital Planner and Social Media Manager

Adela Micha YouTube Channel
12.2022 - 11.2024
  • Owned strategy and execution for multi-channel digital campaigns, balancing brand storytelling with performance goals.
  • Wrote clear, insight-driven briefs for designers and video teams, ensuring that all creative aligned with audience expectations and current trends in the Mexican digital landscape.
  • Analyzed KPIs to refine creative assets and boost campaign effectiveness on Meta and YouTube.

Account Manager International

Digital Agency Connected Interactive
01.2022 - 07.2022
  • Managed Grupo Bimbo's bilingual (Spanish/English) online presence for Mexico and Canada, adapting global brand guidelines to resonate locally.
  • Coordinated a multicultural team of designers, web developers, and content managers to deliver high-quality digital content aligned with performance objectives.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.

Global Digital Content and Social Media Manager

Distroller
06.2014 - 10.2021
  • Managed multiple social media platforms, ensuring a consistent brand voice and message Mexico, LATAM, USA, and Spain audiences, growing social communities by 300% and YouTube subscribers by over 230% in under one year.
  • Directed the full content lifecycle: research, insight gathering, creative concepting, briefing, production, and performance analysis.
  • Built strategic influencer and creator partnerships to localize global brand moments and product launches for each market, driving sales growth of 400% in 2018.
  • Stayed on top of cultural and platform trends to inform fresh ideas that resonated deeply with diverse audiences.


Education

Digital Marketing and Social Media - Business

ITESM
01.2019

Bachelors Degree - Communications

Universidad Intercontinental
01.2010

Skills

  • Leadership skills
  • Creative direction
  • Community engagement
  • Social media marketing
  • Problem-solving
  • Customer relationship management (CRM)
  • Brand development
  • AI CHAT GPT
  • Google Analytics
  • Meta Business
  • Sprout Social
  • Air table

Languages

Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
Portuguese
Intermediate (B1)

Timeline

Content Lead

Independent Campaign for Political Candidate
03.2025 - 05.2025

Digital Planner and Social Media Manager

Adela Micha YouTube Channel
12.2022 - 11.2024

Account Manager International

Digital Agency Connected Interactive
01.2022 - 07.2022

Global Digital Content and Social Media Manager

Distroller
06.2014 - 10.2021

Digital Marketing and Social Media - Business

ITESM

Bachelors Degree - Communications

Universidad Intercontinental

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Liliana Sandoval Morales