Hi, I’m
Liliana Denisse Arauz Durán
Mexico City,Las Tinajas
Summary
Energetic employee well-versed in strong communication and organisation skills. Seeks solutions to problems and applies extensive analytical knowledge to findings. Adept at multi-tasking, leading group discussions and managing projects. Loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive and hands-on in task completion. Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results.
Overview
8
years of professional experience
5
years of post-secondary education
Work history
VIADORA BOUTIQUE STAYSMexico City, Mexico City
Sales manager
10.2023 - 09.2024
Job overview
- Achieved increased customer satisfaction by implementing innovative sales strategies.
- Developed robust client relationships for improved business growth.
- Streamlined sales processes to enhance team productivity.
- Managed key accounts, resulting in consistent revenue generation.
- Coordinated promotional campaigns to boost brand visibility.
- Enhanced market penetration with effective territory management.
- Improved bottom-line results with meticulous budget control.
- Pioneered the implementation of CRM systems for improved data management and customer relations.
- Assistance with business trips to promote the properties of the company.
- Customized promotional strategies to meet needs of different clients, products and services.
SECRETARÍA DE TURISMO DE QUINTANA ROOCancún, Quintana Roo
Social and Press Media Communication Director & PR
01.2019 - 01.2022
Job overview
- Identified key influencers for partnership opportunities, boosted brand visibility.
- Created flyers and business cards to support marketing and promotions.
- Designed client media kits to promote brand, products and services.
- Implemented social media strategy, improved audience engagement rates.
- Monitored industry trends, ensured company maintained a competitive edge in its PR efforts.
- Managed crisis situations to mitigate potential damage to company reputation.
- Collaborated with marketing team, generated cohesive brand messaging across all platforms.
- Coordinated press releases for increased media coverage.
- Composed speeches for organisational leaders to deliver impactful message.
- Researched, created and distributed impactful press releases to targeted media, heightening brand awareness and exposure.
RIU HOTELS INTERNATIONALCancún, Quintana Roo
INHOUSE SALES MANAGER
01.2018 - 01.2019
Job overview
- Achieved increased customer satisfaction by implementing innovative sales strategies.
- Developed robust client relationships for improved business growth.
- Streamlined sales processes to enhance team productivity.
- Managed key accounts, resulting in consistent revenue generation.
- Coordinated promotional campaigns to boost brand visibility.
- Negotiated lucrative contracts to secure long-term client commitment.
- Boosted gross margin percentages by initiating cost-saving measures.
- Conducted detailed market analysis to identify new opportunities.
- Cultivated strong relationships with suppliers and other industry players to ensure smooth operations.
- Developed marketing plans to support department strategies.
- Organised special sales at specific times to drive customer engagement and move high volumes of products.
- Represented organisation to public at trade exhibitions and conventions, driving awareness of All Boutique Stays.
Paradisus Cancun, Meliá Hotels InternationalCancún, Quintana Roo
Leisure Groups & Weddings Sales Manager
09.2016 - 01.2018
Job overview
- Achieved increased customer satisfaction by implementing innovative sales strategies.
- Developed robust client relationships for improved business growth.
- Streamlined sales processes to enhance team productivity.
- Managed key accounts, resulting in consistent revenue generation.
- Represented organisation to public at trade exhibitions and conventions, driving awareness of Promotions special deals for groups and weddings.
- Allocated teams, materials and calendar space for individual projects.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Grew annual revenue by 65% with targeted sales and marketing strategy.
- Used multi-source data to determine sales and delivery terms for products and services.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
Education
Universidad Anáhuac del SurMexico City
Bachelor of Arts from Communications Sciences with a specialty in organizational communications.
08.2006 - 05.2009
Instituto Juan Pablo II/ Universidad Anáhuac NorteMexico City
Master of Arts from Family strudes and Sciences
01.2011 - 01.2013
Skills
- Sales strategies
- Booking management
- Customer relationship management
- Contract negotiation
- Business development
- Event planning
- Client retention techniques
- Product knowledge: hotel services
- Hospitality industry expertise
- Meeting sales targets
- Marketing campaigns execution
- Social media marketing
- Target audience identification
- Competitor monitoring
- Familiarity with pms systems
- Effective up-selling tactics
- Efficient time-management
- Crisis management
- Promotion and package designing
- Direct sales experience
- Hotel brand awareness
- Sales strategy development
- CRM software expertise
- Campaign management
- Social media advertising
- Customer segmentation
- Public relations acumen
- Client relationship building
- Communication finesse
- Sales techniques
- Proactive self starter
- Market and competitive analysis
- Sales goal attainment
- Marketing strategy development
Languages
Spanish
Native
English
Fluent
French
Beginner
Affiliations
- Volunteer and social work
- Yoga
- Human rights
- Reading
- Painting
- Museum lover
References
References available upon request.
Business Communication, PR and Sales Advisor
Result-oriented on sales strategies for Comercial Departments, generating creating improvements for developing a succesful achievment of the stabliched goals whilst contributing to the teams professional growth but personally, and specific for the Company as well.
Timeline
Sales manager
VIADORA BOUTIQUE STAYS
10.2023 - 09.2024
Social and Press Media Communication Director & PR
SECRETARÍA DE TURISMO DE QUINTANA ROO
01.2019 - 01.2022
INHOUSE SALES MANAGER
RIU HOTELS INTERNATIONAL
01.2018 - 01.2019
Leisure Groups & Weddings Sales Manager
Paradisus Cancun, Meliá Hotels International
09.2016 - 01.2018
Instituto Juan Pablo II/ Universidad Anáhuac Norte
Master of Arts from Family strudes and Sciences
01.2011 - 01.2013
Universidad Anáhuac del Sur
Bachelor of Arts from Communications Sciences with a specialty in organizational communications.
08.2006 - 05.2009
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