Lina María Ospina Galán

Direction, management, and follow-up of projects.
Development and execution of commercial strategies, budget execution, and investments focused on objectives.
Management of relationships between areas, teams, and suppliers.
Analysis and performance reports, focused on achieving set objectives through KPIs and OKRs.
Supervision of marketing strategy development.
Use of data and analysis for decision-making and adjusting strategies.

Design and development of marketing and commercial strategies, identification of new market opportunities and growth areas.
Management of relationships and alliances with suppliers and partners.
Negotiation and management of commercial and marketing contracts and agreements.
Analysis and monitoring of strategy and investment performance.
Use of data and analysis for decision-making and adjusting strategies.

Direction and leadership of the commercial team for the South West region, focused on meeting commercial and operational indicators (KPIs and OKRs), through marketing, commercial, and operational strategies for acquiring and maintaining users and allies, as well as designing plans, strategies, and programs for strengthening commercial relationships; penetration of new markets, cities, and territories.

Design and lead the sales force by creating strategies for prospecting, coverage and market penetration plans of the culinary sector nation-wide, implementing corresponding KPIs and OKRs, ensuring compliance. Modeling and execution of sales plans.
Responsible for the follow-up and tracking to both potential new clients and active clients, seeking satisfaction towards the product, service, and loyalty. Design and implementation of all business processes assigned to my job.

Sale of reduced risk devices, socializing the product in an organic way, according to the established monthly goals.
Follow up on completed sales by supporting the CRM strategy of the product in question. Design sales strategies according to the target audience, such as brand activations and events, that allow the product to be socialized and thus, increase sales.
Responsible for tracking and conciliation of logistics (inventories) and financial processes. In charge of post-sale customer service, maintaining high-quality standards and ensuring the corresponding loyalty goals.