Lissette Castro Cortes
Business Development & International Expansion Specialist
Mexico City
Summary
Business Development and International Expansion professional with over seven years of experience supporting market entry, international growth, and stakeholder management across Europe and Latin America. Specialized in internationalization strategies, customer and institutional relationship management, and data-informed decision-making. Recognized for negotiation skills, project leadership, and structured execution.
Overview
4
4
years of professional experience
6
6
Languages
Work History
Head of Institutional Relations & Marketing
GDP Consulting & Internationalization
04.2023 - 12.2025
- Led the Institutional Relations area, managing public and private stakeholders involved in international expansion initiatives.
- Managed a portfolio of 1,000+ institutional and private-sector contacts.
- Designed and executed three binational business seminars with Invest in Madrid and Mexican state governments.
- Supported Mexican companies in successful market entry into Spain.
- Defined and monitored KPIs related to opportunity pipeline, stakeholder engagement, and implementation progress.
- Led institutional marketing initiatives focused on positioning and lead generation.
Business Development & Market Expansion Manager
NAU!
12.2021 - 04.2023
- Led the launch and implementation of Italian brand NAU! in the Mexican market.
- Managed brand strategy, suppliers, operations, marketing, and customer experience.
- Achieved 30% sales growth during the first year of market entry.
- Led and coordinated a cross-functional team of 20+ people.
- Designed and delivered onboarding, customer service, and product training sessions.
- Defined and tracked sales and operational KPIs.
- Opened an additional store and structured processes ensuring operational continuity.
Education
MBA -
Universidad De Nebrija
Madrid 05.2001 -
Master Marketing & E-commerce -
EAE Business School
Madrid 05.2001 -
Bachelor’s Degree in International Relations -
Tecnológico De Monterrey Campus Santa Fe
Mexico City 05.2001 -
Skills
Global business development
Market Expansion
Stakeholder Management
Customer Success & Onboarding
International Negotiation
KPI Definition & Tracking
Strategic Marketing
Public speaking & executive presentations
Tools
- MICMAC MACTOR
- R Studio
- Google Analytics
- Microsoft Office
- Google Workspace
- Canva
Timeline
Head of Institutional Relations & Marketing
GDP Consulting & Internationalization
04.2023 - 12.2025
Business Development & Market Expansion Manager
NAU!
12.2021 - 04.2023
MBA -
Universidad De Nebrija
05.2001 -
Master Marketing & E-commerce -
EAE Business School
05.2001 -
Bachelor’s Degree in International Relations -
Tecnológico De Monterrey Campus Santa Fe
05.2001 -