Summary
Overview
Work History
Education
Skills
Languages
Timeline
Qualifications & Strengths
What I’m Looking For
Generic

Lizette Merodio

León,GUA

Summary

Experienced Project and Corporate Relations Coordinator with a proven track record of managing and leading projects that drive meaningful social impact. As Regional Coordinator for Blood Services at the Mexican Red Cross, I built and strengthened strategic partnerships between hospitals and the National Network of Blood Banks to ensure the timely, safe, and efficient delivery of blood components for therapeutic use. I led the implementation of a pioneering scheduled-supply blood component model—the first of its kind in Mexico as of 2023—which optimized logistics and enhanced patient outcomes. Skilled in driving B2B and B2C sales processes, I excel at negotiating strategic agreements and adapting to diverse cultural and business environments. My approach combines innovation with cultural adaptability, allowing me to successfully manage complex projects and build trustful relationships across multiple regions and industries. I bring a human-centered, ethical focus and data-driven insights to inspire teams and deliver sustainable, high-impact solutions.

Corporate relations professional with proven ability to enhance corporate partnerships and drive impactful initiatives. Known for strong focus on team collaboration and delivering results in dynamic environments. Demonstrates exceptional communication and relationship-building skills, ensuring seamless adaptation to changing needs.

Overview

7
7
years of professional experience

Work History

Project & Corporate Relations Coordinator for Blood Services

Mexican Red Cross
02.2023 - Current
  • Led the design and implementation of Mexico’s first scheduled-supply model for blood components in 2023, significantly optimizing supply chain logistics and improving service reliability in collaboration with Volaris.
  • Drove B2B and B2C sales initiatives by building and managing partnerships with hospitals and healthcare providers, negotiating contracts, and customizing solutions to meet diverse client needs.
  • Led hospital–network partnerships across the Bajío, Central, and Southern regions to ensure compliant, on-time blood-component supply.
  • Advised hospitals on legal and regulatory requirements as well as transfusion safety; standardized practices across sites.
  • Negotiated and formalized institutional agreements (SLAs, scope, pricing/cost-recovery).
  • Optimized logistics and cold-chain operations; resolved exceptions and escalated risks promptly.
  • Oversaw personnel administration, including staffing, travel/expense approvals, and training plans.
  • Analyzed financials, identified trends, and presented monthly plans and results to leadership and the Board.
  • Maintained composure during emergencies; coordinated rapid responses with clinical teams.

Campaigns & Donor Acquisition Coordinator

01.2022 - 01.2023
  • Designed and executed donor-acquisition campaigns; promoted voluntary donation and brand trust.
  • Built and managed a client pipeline (particularly large hospital groups); converted prospects to long-term partners.
  • Implemented commercial strategies with accessible cost-recovery fees and clear service tiers.
  • Managed the full customer lifecycle (prospecting, proposals, negotiation, close, onboarding).
  • Trained staff and volunteers on campaign execution, CRM hygiene, and service standards.

Imports & Exports Lead / Operations Assistant

Genbio S.A. de C.V.
08.2018 - 12.2021
  • Led cold-chain and frozen-logistics import/export of products; ensured regulatory and quality compliance.
  • Negotiated supply agreements with human plasma providers (primary manufacturing input).
  • Planned projects (scope, budget, resources) and tracked KPIs to meet timelines and outcomes.
  • Converted executive goals and product workflows into process improvements and automation.
  • Built business cases and secured stakeholder buy-in, managed implementation through to handover.
  • Collected and analyzed operational data to support decisions; reported progress to senior leadership.
  • Monitored industry trends, technologies, and best practices to drive continuous improvement.
  • Plasma-derived pharmaceuticals industry

Education

MBA - Master in Business Innovation

UDEMEX
Mexico, México, Mexico
10-2026

BBA - Business Administration

Barstow Institute
Mexico

Skills

  • Advanced Microsoft Office proficiency
  • Skilled in utilizing CRM tools: HubSpot, Pipedrive, Salesforce
  • Experience with SAP ERP systems
  • Corporate communication
  • Brand representation
  • Program leadership
  • Internal communications
  • Strategic management

Languages

Spanish (native), English (fluent), French (beginner)

Timeline

Project & Corporate Relations Coordinator for Blood Services

Mexican Red Cross
02.2023 - Current

Campaigns & Donor Acquisition Coordinator

01.2022 - 01.2023

Imports & Exports Lead / Operations Assistant

Genbio S.A. de C.V.
08.2018 - 12.2021

MBA - Master in Business Innovation

UDEMEX

BBA - Business Administration

Barstow Institute

Qualifications & Strengths

  • Clear, empathetic, and persuasive communicator with strong presentation and closing skills, fostering trust and driving decisions across stakeholders.
  • Proven cross-functional leader collaborating with clinical, operations, and commercial teams to achieve strategic goals.
  • Skilled negotiator and diplomat, formalizing lasting, mutually beneficial agreements.
  • Organized and disciplined in financial planning, resource stewardship, and transparent reporting.
  • Adaptable under pressure, with a calm and effective approach to crisis management.
  • Experienced in leveraging AI to optimize products, processes, marketing, and advertising strategies.
  • Data-driven project manager and business analyst, skilled in KPI monitoring, research, and decision-making.

What I’m Looking For

   I’m seeking new opportunities to grow professionally and apply my skills in a broader and more challenging international environment, where I can continue innovating on projects. I want to contribute to fast-growing teams by implementing structure, optimizing workflows, and fostering clear ownership while promoting a culture of positive change. I am looking for a role where I can leverage my experience and values to develop innovative, high-impact solutions that generate economic value.

   Additionally, I seek competitive compensation that reflects the value and impact I deliver, and the opportunity to be part of a high-performing, collaborative team committed to sustainable growth. I want to work in an organization with well-defined, structured processes where advanced English proficiency is essential and actively utilized. Finally, I look forward to learning from colleagues across my country and around the world to enhance my communication skills and my ability to interact effectively with diverse personalities, cultures, and traditions.

Lizette Merodio