Lorena Galán

• Social media marketing – Created, managed, and grew company’s presence through blogs, Youtube, Facebook, and other strategically relevant online properties
• Analytics – Used Google Analytics and other measurement tools to provide reports on metrics,and continually found ways to improve on those metrics through testing and new initiatives.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.

• Interpret calls from public sector, banks, 911, among others from United States for immigrants or Spanish-speaking people.
• Communicated with clients to understand interpreting needs and provide best service possible.
• Utilized active listening skills and cultural sensitivity to convey accurate interpretations.

• Management and preparation of budgets, money flow management
• Organize and analyze information of Marketing Area, referring to forecasts, budgets, management indicators, among others in order to identify deviations and propose improvement actions
• Social media advertising campaigns, KPI analysis, advertising creation and market research.

• Plan and direct development and communication of informational programs to keep public informed about products, achievements and company's agenda
• Prepare and distribute brochures, news, scripts, films or recordings to media representatives, among others
• Organize and carry out programs to establish contact with the public designed to meet the objectives of the company.

• Develop, write, edit, and proofread content for internal and external communication materials.
• Manage social media accounts; responsible for writing, uploading, and updating content on the website.
• Plan and launch innovative, creative, and effective communication campaigns.

GPA: 3.9