Power BI
Lorena Leyva Parra Morales
CATMAN Coordinator
CDMX
Summary
Versatile professional with retailer background successfully executing diverse project tasks to meet deadlines. Highly skilled at communicating with colleagues, monitoring status and achieving key milestones. Enthusiastic problem solver and talented team player with superior planning and decision-making skills.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Category Management Walmart Checkout
PepsiCo México Foods
CDMX, México
11.2023 - Current
- Responsible of the Savoury Snacks category in Walmart Checkout´s (Traditional Checkout, Unifila and Self Scan)
- Driving the growth of the category using insights as Retail Link, Nielsen, Kantar and Euromonitor.
- Development of strategies for SOM vs. other retailers
Category Management DTS Coordinator
PepsiCo Mexico Foods
CDMX
06.2022 - 11.2023
- Responsible of developing national category strategies for Biscuits, Savory and Nuts and Seeds for Traditional Trade, creating +1,000 planograms in 2022.
- Creating powerful category insights using tools as Nielsen, Kantar, Euromonitor, Space Planning and MicroStrategy with focus in Share of Market.
- Lead cross functional teams for portfolio optimization working with Commercial Strategy, Regional Sales, Sales Revenue and Perfect Store.
Next Gen Sales Trainee
PepsiCo Mexico Foods
CDMX
01.2021 - 06.2022
- Management of the Sales Project Portfolio (+10 key strategic projects).
- Development of a Sales Balanced Scorecard with +28 key KPI´s. Support on the development of content for Sales Leaders.
- Project Manager of Ecobotin, a conversational chatbot in Whatsapp to request additional fuel for Front Line collaborators. Successful POC with +50 vans involved, national deployment in 2022.
Sales Productivity Analyst
PepsiCo Mexico Foods
CDMX
03.2020 - 01.2022
- Management for fuel savings of more than 18,500 secondary fleet routes nationwide with the #TodosPorElRendimiento project.
- Development of the first RPA for the Sales area, crossing 2 databases with +1 MM registers each one, saving +676 hrs per year.
- Weekly visibility using Tableau and Power Bi.
Business Development Analyst
Electriz
CDMX
02.2019 - 03.2020
- Development of cogeneration projects, using motors powered by natural gas and biogas.
- Experience in projects of distributed generation (60 – 500 kW) and isolated supply (2 – 20 MW).
- Participation in presentations with high-level clients, negotiation with suppliers and training allies.
Education
Bachelor of Science - Chemical Engineering
Universidad Iberoamericana
CDMX 08.2014 - 12.2018
Skills
Category Management
Software
Tableau
Microsoft Office
Nielsen
Kantar
Euromonitor
Certification
FCE Certification by the University of Cambridge
Timeline
Category Management Walmart Checkout
PepsiCo México Foods
11.2023 - Current
Lean Six Sigma Certification by PepsiCo Mexico Foods
12-2022
Category Management DTS Coordinator
PepsiCo Mexico Foods
06.2022 - 11.2023
Next Gen Sales Trainee
PepsiCo Mexico Foods
01.2021 - 06.2022
Sales Productivity Analyst
PepsiCo Mexico Foods
03.2020 - 01.2022
Business Development Analyst
Electriz
02.2019 - 03.2020
Bachelor of Science - Chemical Engineering
Universidad Iberoamericana
08.2014 - 12.2018
FCE Certification by the University of Cambridge
01-2013
Microsoft Office Certification by Microsoft Office
01-2011
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