Lorena Miguel Franco

Master Batch Plastics Technical Sales Representative

*Distribution of raw materials for the plastics industry

(Zona Metropolitana, CDMX, Puebla, Querétaro, Tlaxcala)

- Commercial Strategies to achieve objectives.
- Market knowledge, food grade, pharmaceutical, electronic, flexible packaging, construction, chemical, agricultural, etc.
- Identification of customer needs.
- Development of new materials with high added value in plastic resins (commodities and engineering)
- Work together with the equalization and additives laboratory, for development and adjustment of new developments.
- Management of Technical Sheets, Safety Sheets, Guarantee Letters, etc.
- Knowledge of injection, extrusion, thermoforming, rotomolding, etc. processes.
- Evaluation of new developments and/or line products at the machine level.
- Follow-up and closure of customer complaints and/or claims.
- Technical advice to clients.
- Generation and care of commercial relationships with clients.
- Negotiation and closing of sales.
- Scheduling and monitoring of orders and deliveries.
- Maintenance of a financially healthy portfolio.

- Market prospecting in recycled resins.
- Development of projects based on sustainability and circular economy.
- Commercial strategies to meet objectives.
- Evaluation of new developments and/or line products at the machine level.
- Follow-up and closure of customer complaints and/or claims.
- Technical advice to clients.
- Generation and care of commercial relationships with clients.
- Negotiation and closing of sales.
- Maintenance of a financially healthy portfolio.

Position: Master Batch and Additives Sales Leader.
- Management of Master Batch division sellers nationwide, 7 branches
(CDMX, León Puebla, Querétaro, Guadalajara, Monterrey and Mérida).
- Strategies for meeting objectives.
- Prospecting and knowledge of the national market (food, electronic pharmaceutical, flexible packaging, construction, chemical, agricultural, etc.).
- Administration of the client portfolio in the different branches.
- Detection of needs of clients and prospects.
- Strategies and implementation to increase sales and meet objectives.
- Development and evaluation of new products.
- Work together with the equalization and additives laboratory, for development and adjustment of new developments.
- Management of Technical Sheets, Safety Sheets, Guarantee Letters, etc.
- Price negotiation and sales closing.
- Planning of distribution of line materials nationwide.
- Attention, monitoring and closing of complaints and/or claims.
- Measurement of indicators, budgets, sales forecasts by line.
- Maintenance of a financially healthy portfolio.