LORENA ZAHOUL OLGUIN

Grupo Xcaret has been leader in the Amusement Park Industry for more than 30 years and since 2018 it has been positioned among the best hotel companies, highlighting the Mexican culture and traditions, in both its architecture and experience design within a unique scheme called All Fun Inclusive

• Responsible for the hotel operation of 900 rooms and 11 Restaurants
• Active participation in the design and review of the hotel's expansion to 1,800 rooms and 10 additional Restaurants, plus a complete family entertainment proposal (2025)
• Increase of 10 points of the GOP in 4 years through the correct budget control and effective strategies to reduce expenses
• Maintain the following certifications for 4 consecutive years: 5 Diamonds, 4 Forbes Stars and Earthcheck
• Achievement of the first Michelin star for Há Restaurant, Signature Cuisine (May 2024)

Palace Resorts is one of the main Mexican hotel chains focused on All Inclusive programs within its 10 Resorts located in Mexico and Jamaica, with more than 35 years of experience and more than 11,500 team members

• Fully responsible for 10 Resorts, 5,700 rooms and more than 11,500 team members in Cancun, Riviera Maya, Cozumel, Isla Mujeres, Los Cabos and Jamaica
• Annual Increase of GSI (Guest Satisfaction Index) by 3%
• Increasing the profit margin of the Company up to 40% of its Premium brands
• Decision maker and influencer of the Company´s Business strategy through the Board of Directors meetings

• Accountable for the achievement of KPI´s and hotel operation of 4,400 hotel rooms, as well as the SPA operation in Mexico and Jamaica
• Active participation in the renovation of the hotels defining concepts and ratios to achieve a smooth and successful operation
• Successful hotel openings abroad; Moon Palace Punta Cana and Moon Palace Jamaica
• Active participation in the brand transition of certain Palace Resorts to Hard Rock hotels
• Designing and implementing KPI´s to drive the hotel´s operation strategy to position the company on the Top 10 of Tripadvisor
• Led the strategy along with the GM of Le Blanc Spa Resort to position the hotel as the luxury All Inclusive brand of the Company, # 1 in Cancun and 5 Diamonds for more than 7 consecutive years
• In 2013, as per AAA LATAM Director request, reviewed the AAA Diamond Guidelines
• Improved the company´s GOP through a cost effective hotel operation strategy

Coordinated actions between GM´s and corporate team to achieve the goals and projects of the company, improving service, facilities and standards

Fully responsible for a 205 hotel rooms 90% AI, 10% EP

Overall knowledge of hotel operation AI (All Inclusive)

Overall knowledge of hotel operation EP (European Plan)