LORENA PAULA GAMBINI
VETERINARIAN DIPL MARKETING
GUADALAJARA
Summary
High-achieving National Sales Manager with 20 years' experience in the PET FOOD INDUSTRY. Skilled in initiating new marketing strategies to attract customers and boost sales. Talented in creating and delivering impactful sales presentations to educate and motivate team members.
Overview
20
20
years of professional experience
Work History
NATIONAL SALES MANAGER
ROYAL CANIN MEXICO
CDMX
12.2021 - Current
- Led contract negotiations with clients, securing favorable terms that contributed to overall company profitability.
- Mentored junior sales professionals, fostering a supportive environment that cultivated talent development and career growth.
- Oversaw annual budget planning for the national sales department, ensuring alignment with corporate objectives and resource allocation optimization.
- Developed comprehensive training programs for new hires which resulted in reduced ramp-up time and improved productivity.
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
- Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
- Enhanced communication within the sales team through regular meetings, updates, and training sessions.
- Coordinated cross-functional teams for product launches, ensuring timely delivery and market penetration.
District Sales Manager
ROYAL CANIN MEXICO
CDMX
01.2018 - 12.2021
- Negotiated contracts with clients for mutual benefit while maintaining strict adherence to company policies and ethical standards.
- Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
- Reduced costs by optimizing inventory levels and managing vendor negotiations effectively.
- Analyzed data trends to monitor performance metrics and develop actionable insights for continuous improvement efforts.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Implemented innovative marketing campaigns, resulting in increased brand visibility and customer engagement.
- Assessed competitive landscape regularly to adapt strategies accordingly and maintain a leading position in the market.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
Regional Sales Manager
ROYAL CANIN MEXICO
GUADALAJARA JALISCO
01.2016 - 01.2018
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
- Facilitated seamless communication between departments for better collaboration on projects that further supported regional growth initiatives.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
- Enhanced overall customer experience by conducting regular account reviews, ensuring alignment with client objectives and company offerings.
- Negotiated favorable contract terms with vendors in support of cost reduction efforts and improved profitability margins for the region''s business operations.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
Product Manager
BAYER DE MEXICO
CDMX
03.2011 - 12.2015
- Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
- Optimized product performance with data-driven analysis and continuous improvement initiatives.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Spearheaded the creation of detailed user guides for enhanced usability of newly launched products.
- Drove revenue growth by establishing strong relationships with key industry partners.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions.
- Developed comprehensive go-to-market strategies, ensuring successful product launches and brand positioning.
Demand Generation Manager
NESTLE PURINA PET CARE
GUADALAJARA
01.2006 - 02.2010
- Developed strategic demand generation plans that supported company growth objectives and increased sales leads.
- Fostered strong collaboration between sales and marketing departments, aligning goals and strategies for demand generation success.
- Coordinated trade shows and events that showcased the company''s offerings while capturing valuable prospect information for follow-up marketing efforts.
- Managed relationships with external vendors/partners to support demand generation activities efficiently within budget constraints.
- Increased lead generation by developing and executing targeted marketing campaigns.
- Evaluated emerging technologies and tools for potential integration into the overall demand generation strategy, staying ahead of industry trends.
- Developed personalized outreach tactics that resonated with target audience segments.
District Sales Manager
NESTLE PURINA PET CARE
GUADALAJARA
01.2004 - 03.2006
- Negotiated contracts with clients for mutual benefit while maintaining strict adherence to company policies and ethical standards.
- Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
- Reduced costs by optimizing inventory levels and managing vendor negotiations effectively.
Education
No Degree - MARKETING
ITESO
GUADALAJARA 05.2001 -
Bachelor of Science - VETERINARIAN
UNIVERSIDAD DE BUENOS AIRES
BUENOS AIRES ARGENTINA 05.2001 -
Skills
Recruitment and selection
Performance Improvements
Account Retention
New business acquisition
KPI Tracking
Key Account Management
Database Maintenance
Staff Training
Sales Leadership
Timeline
NATIONAL SALES MANAGER
ROYAL CANIN MEXICO
12.2021 - Current
District Sales Manager
ROYAL CANIN MEXICO
01.2018 - 12.2021
Regional Sales Manager
ROYAL CANIN MEXICO
01.2016 - 01.2018
Product Manager
BAYER DE MEXICO
03.2011 - 12.2015
Demand Generation Manager
NESTLE PURINA PET CARE
01.2006 - 02.2010
District Sales Manager
NESTLE PURINA PET CARE
01.2004 - 03.2006
No Degree - MARKETING
ITESO
05.2001 -
Bachelor of Science - VETERINARIAN
UNIVERSIDAD DE BUENOS AIRES
05.2001 -