Lourdes Paez
Business Management
Mexico City
Summary
Marketing leader and professional with a degree from Universidad Autónoma Metropolitana and over 26 years of experience. Adept in leading and developing marketing strategies including brand positioning, internal and external key events, product launches, and product portfolio management. Skilled in bilingual K-12 education solutions and key account management across the Spanish-speaking Americas. An innovative, customer-oriented professional committed to goal achievement, with strong business negotiation and analytical skills.
Overview
13
13
years of professional experience
1
1
Language
Work History
Marketing Manager Spanish-speaking Americas
Cengage Editores - National Geographic Learning
01.2018 - Current
- Develop and execute marketing plan and strategies for all English Language Teaching products across all segments.
- Organize and implement promotional strategies for products across the Spanish-speaking Americas.
- Stay up-to-date with industry developments, trends, competitor activities, and business opportunities.
- Coordinate the production of all promotional materials to ensure consistency with the marketing strategy and corporate image integrity.
- Drive branding strategies and provide guidelines for the proper internal and external use of our brand.
- Cultivate and enhance commercial relationships by organizing corporate academic-commercial events, including internal events such as sales meetings, as well as external events aimed at brand positioning, VIP engagement, and key account management. Also, coordinate and liaise with authors and NatGeo explorers' visits across the region.
- Expertise in budget planning, execution, and performance monitoring to enhance product and brand positioning, and facilitate partnerships with key institutions through strategic sponsorships.
Marketing Manager - Bilingual/School/K-12 Segments
Oxford University Press
07.2016 - 01.2018
- Annual Marketing Plan: Analyze, map out, define and implement strategies for product positioning and/or (re) launching. Responsible for defining pricing strategy and negotiation foundations of each item.
- Budget: Budget planning, management and performance tracking to boost product positioning and to achieve tie- ins with key institutions through sponsorship.
- Sales Team: Train, develop and facilitate working tools for the sales force, including product portfolio ‘know how’.
- Public Relations: Manage and strengthen commercial relationships through corporate academic-commercial events.
- Academic Services: Implement strategies to raise awareness and foster loyalty, integrating academic practices for both product and professional development across all education segments, from kindergarten to professional development.
Senior Marketing Coordinator
Pearson Mexico
01.2011 - 07.2016
- Annual Marketing Plan: Analyze, map out, define and implement strategies for product positioning and/or (re) launching. Responsible for defining pricing strategy and negotiation foundations of each item.
- Budget: Budget planning, management and performance tracking to boost product positioning and to achieve tie- ins with key institutions through sponsorship.
- Sales Team: Train, develop and facilitate working tools for the sales force, including product portfolio ‘know how’.
- Public Relations: Manage and strengthen commercial relationships through corporate academic-commercial events.
Education
Business Management - Specialization in Marketing -
Universidad Autónoma De México
Mexico 05.2001 -
Skills
Event Coordination
Analytical and problem-solving skills
Strong time management and organizational abilities
Analytical skills to forecast and identify trends and challenges
Ability to think creatively and innovatively
Staff Management
Timeline
Marketing Manager Spanish-speaking Americas
Cengage Editores - National Geographic Learning
01.2018 - Current
Marketing Manager - Bilingual/School/K-12 Segments
Oxford University Press
07.2016 - 01.2018
Senior Marketing Coordinator
Pearson Mexico
01.2011 - 07.2016
Business Management - Specialization in Marketing -
Universidad Autónoma De México
05.2001 -