Luis Fernando Sánchez-Tena Cauduro

Create the direct sales strategy from customer acquisition to contract signed- Motivate and coach a team of hard working sales professionals to exceed their goals- Constantly evaluate technical tools and tactics to keep improving- Serve as the liaison between prospects and the Product department- Forecast deals accurately to leadership

• Provided extensive leadership by effectively communicating strategic goals and plans.
• Planned, coordinated and implemented commercial sales functions and processes.
• Mentored junior sales staff to maximize revenues and employee satisfaction, boosting profit levels in CDMX.
• Hired, supervised and coached employees on sales strategies to optimize performance.

• Acquire new hotel properties through consultative sales and negotiations to generate mutual profitability between company and hotel owners
• Generation of new negotiation processes adaptable to each assigned market with a team of 7 executives giving support in pitch and profiling new prospects
• Signed 130 Rooms in Mexico City with 7 properties and 55 rooms in the metropolitan area with 3 properties.

Responsible for the commercial relationship of land products: Hotels, Tour Operation, Insurance, Cruises, etc.
Negotiation of terms and conditions of each provider.
Management of market indicators, product and commercial team training to place marketing campaign nations wide in the different segments of each product with the support of 8 direct chiefs of product.

Results of net sales $530,000,000 MXN within the first year and growth of 18 % in the consecutive years.

• Carry out supervision of the daily operation of the 9 branches within Mexico City with a team of 24 managers
• Generation of the cross selling strategy with F&B, future service and insurance
• Direct customer service for VIP on place and supervision of aprox 18 daily services

Responsible the strategy of sale and market of hotel properties within the site.
Relationship and allotment negotiation with the different distribution channels for strategic promotions.

Cold calling prospecting new properties to generate contracts.
Introduce to the company presales and guarantee allotment for long term adds.

Support and coordination of the sales team for the implementation of the tool in B2B and B2C channels. Responsible for the affiliation and training of the system to new retail travel agencies to the platform