LUCIA CAMARA FRIAS

• Developing digital strategies to enhance online presence and achieve business objectives
• Configuring and managing paid media campaigns across digital platforms
• Curating and overseeing content creation and management on social media platforms.

Responsibilities:

Implemented strategies to improve engagement within the existing customer base. Social media and content strategy. Brand positioning of mvshub (streaming platform integrator: Netflix, HBO, Prime, Universal +, etc.). Customer communication (push, SMS, mailing) to increase and encourage platform consumption.

Main achievements:

• Increased installed base by 160%.
• Improved retention rate by 40%.
• Reduced churn rate by 15%.

Responsibilities:

• Developed digital performance and branding strategies across all stages of the Customer Journey for Tecnolite, Construlita, and Tecnolite Connect.
• Created and managed social media campaigns to increase brand engagement.
• Implemented SEM campaigns at each stage of the digital funnel.
• Executed SEO strategy and optimized UX/UI for all websites.
• Implemented B2B inbound marketing for lead generation.
• Executed digital communication strategy for new projects and product launches.
• Produced photos and videos for digital catalogs in e-commerce.
• Designed and executed customer loyalty strategies.

Main achievements:

• Increased e-commerce conversion rate by 60%.
• Improved average order value by 80%.
• Enhanced ROI in campaigns by 200%.
• Decreased abandoned carts by 30.
• Boosted SQLs by 40%.
• Achieved a CTR of over 4-5% in SEM strategy.
• Increased digital sales by 192%.
• Successful launch of the Tecnolite Connect brand for smart home devices (IoT).

Responsibilities:

Led and managed Dalton Corporation's Digital Marketing Strategy for all its business units: Automotive, Real Estate, and Finance. Defined Digital Marketing Strategy (Commercial and Brand positioning/development), budgets, and media or platform mix. Generated demand in all purchasing processes on digital platforms.

Main achievements:

• Implementation of digital sales process.
• Automation strategy for customer reactivation.
• Increased digital sales by 600%.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.

Responsibilities:

• Developed strategies to attract and position brands such as Amazon Web Services, SoftLayer, and Trend Micro with distributors.
• Managed brand identity and communication activities to ensure a consistent brand image.
• Created digital strategies, including social media and email campaigns, to engage target audiences.
• Coordinated corporate events to enhance brand visibility and cultivate relationships with stakeholders.
• Organized and coordinated webinars featuring specialized content in cloud services.

Responsabilities:

Creation of business strategies for the introduction of new brands to the market (Jeep Footwear, Transformers, Paul Frank), including specific definition of target demographics, lifestyle, and brand personality.

• Development of media plans.
• Preparation of marketing plans.
• Social Media Strategist for footwear brands (Responsible for content creation, design, and management of brand social media platforms, 2.0 strategies).
• Customer service via social media platforms.
• Competitor monitoring and benchmarking.
• Store checks and visual merchandising.
• Management of suppliers in advertising and exhibition areas.
• Analysis and research of fashion trends each season to create reports in support of the design department.
• Collaboration with the design department to create Point of Purchase (P.O.P) materials.