Job Search Status
Open to workDesired start date: Immediately
Work Type
Full TimeLocation Preference
HybridLocation: State Of Mexico. , MX
Open to relocation: Yes
Open To Work
Luis Núñez
State Of Mexico.
Work Preference
Summary
Dynamic business executive with over 30 years of experience in driving sales and leading companies in the software and information security sectors across Latin America and the Caribbean. Expertise includes pivotal roles such as Sales Director and General Manager, with a proven ability to manage geographically dispersed teams to achieve substantial business penetration. Track record of accelerating company growth and profitability while securing a competitive edge and expanding market share. Skilled in crafting strategic initiatives that align with organizational goals to foster long-term success.
Overview
35
35
years of professional experience
Work History
Latin America Director
KELA Cyber Threat Intelligence
Latin America
05.2025 - 07.2025
- Directed strategic planning for go-to-market initiatives, ensuring alignment with organizational goals.
- Facilitated coordination initiatives to enhance collaboration among team members.
- Established and nurtured strategic partnerships with resellers to drive long-term business relationships.
- Facilitated international expansion through strategic partnerships with resellers and MSSPs.
- Accomplished all tasks within a three-month timeframe during tenure at the company.
Latin America Director of Sales & Channel
SOCRadar Cyber Intelligence, Inc.
Mexico
06.2024 - 04.2025
- Executed strategic planning for go-to-market initiatives, focusing on leveraging existing reseller partnerships and exploring new market opportunities.
- Assisted teams in completing projects on schedule and within budget. Supported project coordination efforts to enhance team collaboration. Contributed to the achievement of project goals through effective communication.
- Managed and maintained relationships with resellers to ensure a stable installed base.
- Secured victories against competitors by acquiring significant new clients.
- Led initiatives to expand into new countries by cultivating partnerships with resellers and identifying strategic MSSP collaborations. Oversaw the development of new brand logos to enhance market presence. Drove efforts to establish a robust reseller network.
- Implemented strategies to maintain a high retention rate, resulting in over 95% customer loyalty.
- Led implementation of proof-of-concept pilot program to facilitate worldwide adoption and standardization.
- Contributed to global revenue by securing 14% from Latin American markets.
Latin America Sales Director
CyberInt Cyber Intelligence, Inc.
Mexico
12.2021 - 05.2024
- Oversaw market development efforts targeting large financial institutions and e-commerce companies to foster regional growth in Latin America.
- Led cross-functional teams in managing project timelines and budgets. Oversaw project execution to align with strategic objectives. Fostered a collaborative environment to drive project success and stakeholder satisfaction.
- Led the planning and execution of a remote partner event, engaging more than 30 partners. Oversaw event logistics to ensure seamless interaction and collaboration among participants. Guided team efforts in developing impactful presentations and resources for the event.
- Cultivated strategic partnerships to create a robust reseller ecosystem throughout Latin America.
- Secured first MSSP customer globally, establishing a benchmark for future sales.
- Developed and implemented strategies to onboard eight managed service providers (MSSPs), establishing a record for the organization.
- Drove double-digit year-over-year growth to enhance overall business performance.
- Developed and executed targeted strategies that resulted in winning five key accounts in the financial industry within the first year.
Latin America Sales Director
IntSights Cyber Intelligence, Inc.
Mexico
07.2018 - 09.2021
- Directed regional strategy to drive growth and expansion across Latin America.
- Drove double-digit year-over-year growth to enhance overall business performance.
- Facilitated the creation of a solid reseller ecosystem, driving partner growth from one in 2018 to 35 active resellers, enhancing market reach and distribution.
- Established position of insights as a leading authority in the threat intelligence sector.
- Drove revenue growth from $40K to $1.5M through strategic business development initiatives.
- Managed customer relationships to ensure high satisfaction levels within the installed base.
Latin America Sales Director
Gemalto (Formerly, SafeNet-Inc.) Now Thales
Mexico
01.2017 - 02.2018
- Achieved improved security posture through effective management of cybersecurity projects. Delivered comprehensive solutions that enhanced enterprise security frameworks. Drove team performance to exceed project expectations and deliver high-quality results.
- Executed market entry strategies targeting government agencies, large financial institutions, and enterprises to drive regional expansion.
- Directed comprehensive integration processes and mergers, ensuring alignment and synergy between competing organizations.
- Established organization dedicated to optimizing distribution channels for enhanced sales growth.
- Implemented effective business strategies resulting in revenue escalation from $1 million to $18 million throughout 14 years with the organization.
- Developed and executed sales strategies to enhance market penetration and revenue growth.
Latin America Sales Director (Brazil Included)
SafeNet-Inc. (Acquired by Gemalto)
Mexico
01.2005 - 12.2016
- Directed regional market penetration strategies. Cultivated a high-performing team across sales, marketing, and finance functions.
- Developed comprehensive go-to-market strategy to align with corporate objectives.
- Developed strategic framework for distribution channels aimed at accelerating sales performance.
- Achieved President's Club status 6 out of 9 times, demonstrating consistent high performance and sales excellence.
- Implemented growth strategies that resulted in consistent year-over-year increases through organic development and by acquisitions, maintaining existing customer base.
Mexico Country Manager / Central America, the Caribbean & Andean Sales Director
Rainbow Technologies (Acquired By SafeNet-Inc.)
Mexico
05.2003 - 12.2004
- General Director and Sales Director, responsible for the development and positioning of the company in the region, creating and maintaining the best relationships with our business partners, developing strategies to penetrate large accounts, Enterprises and Governments.
- Conducted in-depth analysis and developed a robust strategy to initiate a value-added reseller network, driving regional growth opportunities.
- Spearheaded initiatives to position Rainbow Tech as the leader in the strong authentication market.
- Developed and implemented tactics to strengthen PKI market position against competitors.
Co-Founder and Sales Director / Operations Manager/ Tech Support Manager / Tech Support Specialist
Businessware Technologies
Mexico
03.1990 - 04.2003
- Negotiated and finalized terms of sale, achieving a successful exit for stakeholders and investors.
- Spearheaded initiatives for ERP solutions aimed at enhancing client operational efficiency and increased sales by 12% YoY.
- Oversaw product lifecycle management, ensuring alignment with market demands and client needs.
- Analyzed market trends and engaged in business negotiations to secure favorable terms with national and international franchises.
- Achieved successful joint venture agreements in Latin America.
- Cultivated partnerships with distributors and dotcom businesses to enhance market reach.
Education
Diploma - Leadership And Business Management
IPADE Business School
MexicoDiplomate in Sales Management And Marketing - Business And Marketing
ITAM
MexicoMBA - MBA
Universidad Del Valle De Mexico
MexicoComputer Science Degree - IT And Business Administration
Universidad Del Valle De Mexico
MexicoSkills
- Leadership on senior sales management positions
- Expertise in building consistent sales organizations
- Strategic business planning
- Strong interpersonal communication
- Ability to work under evolving environments
- Defining and executing sales strategies
- Administrative, Operations and legal experience
- Team building and team player
- Media management, PR and Marketing skills
- International business development
Languages
Spanish
English
Portuguese
Timeline
Latin America Director
KELA Cyber Threat Intelligence
05.2025 - 07.2025
Latin America Director of Sales & Channel
SOCRadar Cyber Intelligence, Inc.
06.2024 - 04.2025
Latin America Sales Director
CyberInt Cyber Intelligence, Inc.
12.2021 - 05.2024
Latin America Sales Director
IntSights Cyber Intelligence, Inc.
07.2018 - 09.2021
Latin America Sales Director
Gemalto (Formerly, SafeNet-Inc.) Now Thales
01.2017 - 02.2018
Latin America Sales Director (Brazil Included)
SafeNet-Inc. (Acquired by Gemalto)
01.2005 - 12.2016
Mexico Country Manager / Central America, the Caribbean & Andean Sales Director
Rainbow Technologies (Acquired By SafeNet-Inc.)
05.2003 - 12.2004
Co-Founder and Sales Director / Operations Manager/ Tech Support Manager / Tech Support Specialist
Businessware Technologies
03.1990 - 04.2003
Diploma - Leadership And Business Management
IPADE Business School
Diplomate in Sales Management And Marketing - Business And Marketing
ITAM
MBA - MBA
Universidad Del Valle De Mexico
Computer Science Degree - IT And Business Administration
Universidad Del Valle De Mexico