Outdoors
Luis Sierra
CEO And C Level
Mexico City,Mexico
Summary
Dynamic leader with a proven track record at MasAir, excelling in corporate governance and mergers and acquisitions. Spearheaded strategic partnerships and financial growth, showcasing exceptional decision-making and relationship-building skills. Achieved significant market expansion and fostered a culture of innovation and collaboration, driving business success and stakeholder engagement.
Overview
30
30
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Executive Chairman, Board of Directors
MasAir
08.2023 - Current
- Built productive relationships with industry partners,local and foreigners authorities and competitors to support strategic business objectives.
- Drove revenues from us$40 millions to us$220 millions with thorough expansive growth,financial analysis and strategic decision making.
- Facilitated high-level negotiations with key stakeholders, securing beneficial agreements for all parties involved.
- Contributed to values, goals and strategic vision of organization.
- Built strong relationships with investors, ensuring continued financial support for future expansion efforts.
- Negotiated and resolved conflicts between stakeholders ( such as Leasing vendors, Authorities).
- Provided recommendations on board of directors on group's effectiveness, actions, and future fleet and M&A plans.
- Chaired shareholder meetings, disseminating information, and fielded questions.
- Fostered strong relationships with industry partners to expand business opportunities overseas.
- Expanded market share through successful acquisitions and mergers.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
- Monitored key business risks and established risk management procedures.
- Represented organization at industry conferences and events.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Devised and presented business plans and forecasts to board of directors.
CEO
MasAir
12.2018 - 08.2023
- Developed key operational initiatives to drive and maintain substantial business growth, from one(1) aircraft to 7 widebodys .
- Built productive relationships with industry partners (such as DHL, Senator, Amazon, Latam Airlines, WGL china) and competitors to support strategic business objectives.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts ( i.e Unions).
- Established new revenue streams (ie. ACMI and CMI units) by identifying market opportunities and launching innovative products or services.
- Developed a high-performance executive team for improved productivity and efficiency.
- Created a positive work culture, resulting in increased employee satisfaction and retention rates. ( conscius capitalism initiative)
- Led successful turnaround efforts for underperforming divisions or subsidiaries, restoring profitability within tight timeframes.
- Fostered strong relationships with industry partners to expand business opportunities.
- Expanded market share through successful acquisitions and mergers.
- Secured financing for critical projects through negotiation of favorable loan terms with financial institutions or investors.
- Enhanced brand reputation with effective marketing campaigns and public relations efforts.
- Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Initiated strategy to drive company growth and increase market share and profitability.
- Managed financial, operational and human resources to optimize business performance.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Monitored key business risks and established risk management procedures.
- Represented organization at industry conferences and events.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Devised and presented business plans and forecasts to board of directors.
- Oversaw business-wide changes to modernize procedures and organization.
- Founded performance- and merit-based evaluation system to assess staff performance.
- Cultivated company-wide culture of innovation and collaboration.
Chairman of the Board
MasAir ( Latam´s Airlines Group Affiliate)
01.2017 - 11.2018
- Challenged conventional thinking by encouraging creative problem-solving approaches within the boardroom setting.
- Collaborated with cross-functional teams to foster synergy, achieving greater efficiency in company-wide operations.
- Led the development of corporate strategies for long-term growth, driving business expansion and innovation.
- Empowered fellow board members by providing guidance on strategic issues and promoting informed decision-making practices.
- Developed succession planning processes to maintain continuity in leadership during times of transition or turnover.
- Cultivated strong relationships with stakeholders to ensure alignment on key business objectives and priorities.
- Represented organization at industry conferences and events.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Monitored key business risks and established risk management procedures.
- Oversaw business-wide changes to modernize procedures and organization.
- Ensured compliance with regulatory requirements through vigilant monitoring of legal developments impacting the industry.
Managing Director
MasAir ( Latam´s Airlines Affiliate)
01.1995 - 12.2016
- Strengthened client relationships with regular communication, timely project delivery, and high-quality services, for local heros and global accounts.
- Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings. ( regional and international growth, from single route operation to 14 different routes cover, in 7 different countries)
- Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
- Monitored office workflow and administrative processes to keep operations running smoothly. Significaly work load in coodination amoung peers in the region.
- Cultivated a strong organizational culture built on integrity accountability teamwork which resulted in higher retention rates among staff.
- Increased overall company performance by implementing strategic management initiatives and streamlining operations.
- Monitored and coordinated workflows to optimize resources.
- Prepared annual budgets with controls to prevent overages.
- Enhanced workplace safety protocols proactively addressing potential hazards before they became critical incidents.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Interacted well with customers to build connections and nurture relationships.
Education
Stanford Executive Program "SEP" - Business Administration And Management
Stanford
California, US 05.2001 -
MBA Summer International Course - Business Administration And Management
Harvard University
Massachussets, US 07.2015 - 08.2015
Bachelor of Accountancy, Mexico - Accounting And Business Management
Universidad Anáhuac
Mexico City, Mexico 09.1988 - 12.1992
Skills
Corporate Governance
Stakeholder engagement
Relationship Building
Executive Leadership
Problem-Solving
Mergers and Acquisitions
Industry Expertise
Results Orientation
Problem-Solving
Interests
Wellness
Accomplishments
- Achieved a management buyout process by introducing a viable project to the Private Funding community for trilateral successful transaction.
- Company transformation from one(1) single aircraft, less 100 employees, regional operations with 40million in revenues; to a 450+ team members, seven (7) widebody aircraft operation successful M&A in Europe and us$220+ million revenues.
Timeline
Executive Chairman, Board of Directors
MasAir
08.2023 - Current
CEO
MasAir
12.2018 - 08.2023
Chairman of the Board
MasAir ( Latam´s Airlines Group Affiliate)
01.2017 - 11.2018
MBA Summer International Course - Business Administration And Management
Harvard University
07.2015 - 08.2015
Stanford Executive Program "SEP" - Business Administration And Management
Stanford
05.2001 -
Managing Director
MasAir ( Latam´s Airlines Affiliate)
01.1995 - 12.2016
Bachelor of Accountancy, Mexico - Accounting And Business Management
Universidad Anáhuac
09.1988 - 12.1992
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