LUISA FERNANDA PARRA CEPEDA
Co-Owner Casa L Event Planner
Mexico
Summary
Highly creative and resourceful professional with a diverse background in public service, education, and event management. Experienced in handling high-level responsibilities, managing multiple priorities, and working under pressure. Strong communication skills, strategic thinking, and a proven ability to build relationships with stakeholders and deliver results.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Co-Owner & Event Planner
Event Planning Company
GUADALAJARA
01.2018 - Current
- Planned and executed events from concept to completion
- Manage budgets, timelines, and logistics
- Built strong client relationships
- Coordinated vendors and teams
- Managed day-to-day operations efficiently, ensuring smooth workflow and timely completion of tasks.
- Negotiated favorable contracts with suppliers, resulting in reduced costs and improved product quality.
Deputy Director – Information Services Unit
Senate of the Republic
CUIDAD DE MEXICO
01.2015 - 02.2018
- Prepared and presented agenda items during high-level meetings
- Wrote and revised memos, budget documents, and press releases
- Acted as spokesperson when required
- Managed public relations and communication campaigns
- Advised senators and teams on communication strategies
- Managed about 20 incoming calls emails per day successfully
- Collaborated with other department heads to ensure smooth functioning of organizational activities.
- Developed strategic plans to achieve organizational goals, ensuring alignment with company''s mission and vision.
- Managed budgets and financial resources effectively, optimizing resource allocation for maximum impact.
- Improved coordination and communications across organization to increase operational efficiency.
- Fostered a positive work environment by promoting collaboration, transparency, and open communication among team members.
Vice Principal
Kids School
GUADALAJARA
01.2012 - 07.2014
- Designed and implemented interactive learning strategies
- Maintained communication with parents
- Developed personalized learning plans
- Reduced classroom disruptions by 80%
- Oversaw the hiring process for new staff members to ensure that qualified candidates were selected to promote academic excellence within the school community.
- Enhanced school performance by implementing new policies and procedures for student discipline and academic support.
- Monitored academic progress of all students through regular review of assessment data to identify trends and potential areas of growth or concern.
- Worked with teachers to evaluate policies and enact improvements.
- Managed budget allocations effectively, ensuring adequate funding for instructional materials, equipment, and staff development opportunities.
- Met with parents to discuss student performance and behavioral issues.
- Empowered faculty members by involving them in decision-making processes related to curriculum development, resource allocation, and professional development opportunities.
Education
No Degree - WOMEN'S ENTREPRENEURSHIP
Cornell
United States Of America2021
Auto Design Program -
Rigoleti Casa De Diseño
CUIDAD DE MEXICO 01.2016
Design Studies -
ITESO
GUADALAJARA 01.2014
Law Degree -
Universidad Iberoamericana Torreón
TORREON 01.2009
Skills
- Strong ability to work under pressure
- Public policy and government background
- Media relations & public relations
- Social media management
- Analytical and strategic thinking
- Project management
- Stakeholder and client relations
- Public speaking
Certification
Women’s Entrepreneurship Program – Bank of America Institute at Cornell (2021)
Timeline
Co-Owner & Event Planner
Event Planning Company
01.2018 - Current
Deputy Director – Information Services Unit
Senate of the Republic
01.2015 - 02.2018
Vice Principal
Kids School
01.2012 - 07.2014
No Degree - WOMEN'S ENTREPRENEURSHIP
Cornell
Auto Design Program -
Rigoleti Casa De Diseño
Design Studies -
ITESO
Law Degree -
Universidad Iberoamericana Torreón