Luis Alberto Fierro Sosa
Playa del Carmen,ROO
Summary
Dedicated Hotelier professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Innovative Marketing leader with hotels + years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
24
24
years of professional experience
Work History
Ecommerce Marketing Manager
Mahekal Beach Resort & Spa
07.2019 - 03.2024
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
- Optimized website performance for improved customer experience and higher conversion rates.
- Managed email marketing campaigns to drive revenue growth and customer engagement.
- Collaborated with cross-functional teams to ensure a cohesive marketing approach across all channels.
Digital Project Manager
Secrets The Vine Cancún Resort & Spa
01.2019 - 05.2019
- Streamlined project management processes by implementing agile methodologies and effective communication strategies.
- Increased team productivity by providing clear objectives, guidelines, and regular progress updates.
- Managed cross-functional teams to ensure timely delivery of high-quality digital projects.
- Developed comprehensive project plans outlining scope, timeline, resources, and milestones for successful project completion.
Ecommerce Marketing Manager
Breathless Riviera Cancún Resort & Spa
06.2015 - 02.2019
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
- Optimized website performance for improved customer experience and higher conversion rates.
- Analyzed web analytics data to identify trends and make data-driven decisions for marketing initiatives.
- Established partnerships with influencers and bloggers to expand the brand''s reach and credibility in the target market segments.
Ecommerce Marketing Manager
Dreams Riviera Cancún Resorts & Spa
11.2011 - 12.2015
- Collaborated with cross-functional teams to ensure a cohesive marketing approach across all channels.
- Established partnerships with influencers and bloggers to expand the brand''s reach and credibility in the target market segments.
- Maintained budget control across various digital channels ensuring optimal allocation of resources based on campaign performance metrics.
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
- Optimized website performance for improved customer experience and higher conversion rates.
Senior Sales Manager
Grupo Hoteles Mariposa & Condominios El Patio
09.2009 - 11.2011
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Developed a high-performing sales team through targeted recruitment, comprehensive training, and ongoing mentorship.
- Exceeded annual sales targets consistently by maintaining a proactive approach to lead generation and pipeline management.
- Expanded market share with the introduction of innovative product offerings and strategic partnerships.
- Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.
Senior Sales Manager
Hotel Le Reve Resort & Spa
08.2008 - 05.2009
- Developed a high-performing sales team through targeted recruitment, comprehensive training, and ongoing mentorship.
- Expanded market share with the introduction of innovative product offerings and strategic partnerships.
- Spearheaded efforts to penetrate new markets by conducting thorough competitor analyses and developing customized go-to-market strategies.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
Senior Sales Manager
Mosquito Luxury Hotels Company & Condominios 5:28
11.2005 - 08.2008
- Increased overall sales revenue by implementing effective sales strategies and building strong client relationships.
- Developed a high-performing sales team through targeted recruitment, comprehensive training, and ongoing mentorship.
- Expanded market share with the introduction of innovative product offerings and strategic partnerships.
- Implemented data-driven decision-making to optimize pricing strategies, yielding higher profit margins on key product lines.
Concierge Agent
Aventura Spa Palace Resort
06.2004 - 03.2005
- Enhanced guest satisfaction by providing personalized recommendations for local attractions and dining options.
- Streamlined check-in processes for improved efficiency and reduced wait times.
- Assisted guests with reservations, ensuring a seamless booking experience.
- Addressed guest concerns promptly, resulting in increased customer satisfaction ratings.
Receptionist Supervisor
Bahía Príncipe Tulum Beach & Resort
05.2003 - 11.2003
- Enhanced customer satisfaction by efficiently managing front desk operations and addressing client concerns promptly.
- Streamlined office processes for increased efficiency by implementing new organizational systems and procedures.
- Reduced wait times for clients with effective appointment scheduling and prioritization of tasks.
- Improved team performance by conducting regular training sessions and providing constructive feedback to reception staff.
Receptionist Supervisor
Barceló Maya Beach Resort
07.2000 - 05.2003
- Enhanced customer satisfaction by efficiently managing front desk operations and addressing client concerns promptly.
- Streamlined office processes for increased efficiency by implementing new organizational systems and procedures.
- Managed phone system effectively, directing calls appropriately to minimize disruptions in the workplace.
- Developed strong relationships with clients, providing exceptional customer service to promote loyalty and repeat business.
- Collaborated with management to identify areas for improvement, implementing changes that resulted in enhanced operational efficiency.
Education
Bachelor of Design & Marketing Bussiness - Interior Design
Universidad Iberoamericana Golfo Centro
Puebla City, Puebla, México05.2000
Bachelor of Business Information Systems - Computer System Administration
Universidad Alva Édison
Puebla City, Puebla, México05.1992
Skills
- Search Engine Optimization
- Data-driven decision-making
- Customer Retention Strategies
- Market Research Analysis
- eCommerce expert
- Sales funnel management
- Cross-Channel Marketing
- Promotional Campaign Planning
- Ecommerce Platform Knowledge
- Brand Development Strategy
- Market Trends Analysis
- Training and Onboarding
- Sales Forecasting
swimming reading and yoga experience
I look for balance between personal and professional life. In my free time I seek to specialize in topics and get to know my clients better.
Timeline
Ecommerce Marketing Manager
Mahekal Beach Resort & Spa
07.2019 - 03.2024
Digital Project Manager
Secrets The Vine Cancún Resort & Spa
01.2019 - 05.2019
Ecommerce Marketing Manager
Breathless Riviera Cancún Resort & Spa
06.2015 - 02.2019
Ecommerce Marketing Manager
Dreams Riviera Cancún Resorts & Spa
11.2011 - 12.2015
Senior Sales Manager
Grupo Hoteles Mariposa & Condominios El Patio
09.2009 - 11.2011
Senior Sales Manager
Hotel Le Reve Resort & Spa
08.2008 - 05.2009
Senior Sales Manager
Mosquito Luxury Hotels Company & Condominios 5:28
11.2005 - 08.2008
Concierge Agent
Aventura Spa Palace Resort
06.2004 - 03.2005
Receptionist Supervisor
Bahía Príncipe Tulum Beach & Resort
05.2003 - 11.2003
Receptionist Supervisor
Barceló Maya Beach Resort
07.2000 - 05.2003
Bachelor of Design & Marketing Bussiness - Interior Design
Universidad Iberoamericana Golfo Centro
Bachelor of Business Information Systems - Computer System Administration
Universidad Alva Édison
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