Adobe Ilustrador
Luis Alberto Miranda Rodríguez
Marketing & Innovation
Guadalajara
Summary
With extensive experience as a consultant in various industries, my critical thinking and problem-solving skills have been honed. Thriving on innovation and driving the innovation process, I possess a unique perspective that allows me to overcome challenges and deliver exceptional results. My primary objective is to provide effective and personalized solutions that lead to business success. Deeply understanding different business models and focusing on innovation, I offer practical strategies that yield tangible outcomes. A proactive and goal-oriented professional, I excel in time management and problem-solving. Known for reliability and adaptability, I swiftly learn and apply new skills. Committed to driving team success and contributing to organizational growth, I leverage these qualities.
Overview
7
7
years of professional experience
2033
2033
years of post-secondary education
6
6
Certifications
2
2
Languages
Work History
Business Consultant
Ds Latinoamericana
01.2020 - 07.2020
- Company Overview: Waste Management Association
- Evaluated existing business models, identifying areas of improvement to increase revenue generation potential.
- Developed complete business plans and operational strategies for new and existing business.
- Established and maintained relationships with key stakeholders for growth opportunities and successful partnerships.
- Led restructuring of organization internal processes, resulting in improved performance.
- Developed business strategies by conducting comprehensive market research and competitor analysis.
- Established strong client relationships through excellent communication and negotiation skills to secure long-term contracts.
- Facilitated collaboration between departments to ensure alignment with strategic goals.
- Led negotiations for clients, securing favorable terms and conditions.
- Implemented CRM systems to enhance client engagement and retention.
- Gathered, organized and input information into digital database.
- Created and managed project plans, timelines and budgets.
Business Development Manager
Robotics by Kids
01.2017 - 01.2020
- Development of strategies for the implementation of technologies in educational environments
- Creation of strategic ecosystems in business (Government, private and Academic), Coach in technology development programs project with NASA and national robotics competitions.
- Generated new business with marketing initiatives and strategic plans.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Developed and maintained strategic partnerships to provide added value to clients and increase competitive advantage.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Business Consultant
CANIETI De Occidente
01.2017 - 12.2017
- Coordination of innovation cells, collaboration in the research, analysis and development of the roadmap for the information technology sector in the State of Jalisco.
- Delivered successful projects within tight deadlines, ensuring consistent client satisfaction and timely project completion.
- Built strong relationships with clients by consistently delivering actionable insights.
- Collected, arranged, and input information into database system.
- Gathered, organized and input information into digital database.
Consultant
Terruño Tequila
01.2016 - 01.2017
- Development of the company's business plan, brand creation, company logo and Brand book, product development, market research in San Francisco CA
- (Tools implemented, surveys, Focus group, benchmarking in restaurants and observation guides)
- Interpretation of results, analysis and development of promotion and advertising strategies, development of the company's financial plan
- Managed client relationships through regular check-ins and updates on project progress.
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
- Identified areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.
- Negotiated contracts on behalf of clients, securing favorable terms that contributed to their overall success.
- Optimized supply chain operations for clients, reducing costs and improving efficiency through strategic vendor management.
- Enhanced team productivity with implementation of agile methodologies, streamlining project delivery processes.
- Negotiated contracts and agreements on behalf of clients, securing favorable terms and conditions.
Consultant
Colegio Victoria
01.2016 - 12.2016
- Structuring of a business plan, change of corporate image, market research for the creation of academic demand for the school, creation of digital content for the proposed advertising campaigns, creation of viral videos for school promotion, redesign of corporate image
Consultant
Círculo Tequila
01.2015 - 12.2015
- Structuring of the company's business plan, analysis of the product in the market, market plan (positioning, pricing and product innovation)
- Structuring of distribution channels Guadalajara and Houston, evaluation of product launch in Guadalajara, development of product innovation
- Coordination of event in Chiapas BMW
- Managed client relationships through regular check-ins and updates on project progress.
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
- Assisted clients in navigating complex industry challenges with strategic recommendations.
- Delivered high-quality presentations to stakeholders, effectively communicating project objectives and results.
- Negotiated contracts on behalf of clients, securing favorable terms that contributed to their overall success.
- Streamlined communication processes for clients, enabling more effective collaboration and decision-making.
- Innovation process for the label.
- Generated reports detailing findings and recommendations.
Marketing Executive
Intel Corporation
01.2014 - 01.2015
- Company Overview: Global Marketing Strategy
- Creation of communication strategies and marketing plans for the launch of new products World Wide, Project management for events in Latin America (Virtual Educa Perú 2014, Guadalajara 2015, ISS Cancún 2015)
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Management of global agencies and projects with high-performance teams, creation of material for the corporation's business units and follow-up on sales World Wide
- Global Marketing Strategy
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and managed social media campaigns to increase brand engagement.
Education
Specialization - Innovation & Entrepreneurship
Harvard Business School Online
Boston, Massachusets 05.2001 - 01.2023
Bachelor's Degree - Marketing
Universidad Marista De Guadalajara
Guadalajara, Jalisco, MexicoSkills
- Innovation
- Business analysis
- Customer service management
- Project management
- Performance improvement
- Business development
- Cost reduction
- Planning and execution
- Solution implementation
- Strategic planning
- Negotiation
- Problem-solving
Certification
STPS Certified as an external training agent in Innovation and Entrepreneurship, 01/01/23
Software
Timeline
Business Consultant
Ds Latinoamericana
01.2020 - 07.2020
Business Development Manager
Robotics by Kids
01.2017 - 01.2020
Business Consultant
CANIETI De Occidente
01.2017 - 12.2017
Consultant
Terruño Tequila
01.2016 - 01.2017
Consultant
Colegio Victoria
01.2016 - 12.2016
Consultant
Círculo Tequila
01.2015 - 12.2015
Marketing Executive
Intel Corporation
01.2014 - 01.2015
Specialization - Innovation & Entrepreneurship
Harvard Business School Online
05.2001 - 01.2023
Bachelor's Degree - Marketing
Universidad Marista De Guadalajara
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