Luis Fernando Figueroa

Key Responsibilities

• Implemented advanced SEO On-Page tactics, optimizing title tags, meta descriptions, and on-page content to boost keyword rankings and improve user experience.
• Audited and restructured website architecture and header hierarchies to enhance crawlability, internal linking, and content discoverability.
• Conducted comprehensive technical SEO audits, delivering actionable checklists to improve indexability, crawl budget efficiency, and Core Web Vitals performance.
• Designed and executed targeted SEM campaigns, including keyword selection, ad copywriting, and conversion funnel mapping, maximizing ROI through continuous A/B testing.
• Created and managed monthly content calendars aligned with SEO strategy, proposing blog topics, content formats, and posting frequency across channels.
• Delivered weekly KPI reports tracking organic traffic, keyword performance, CTRs, and conversion metrics, using insights to refine ongoing strategies.

Key Responsibilities

• Crafted compelling and user-centric content through UX Copywriting and technical proficiency in WordPress, employing HTML for seamless integration.
• Executed in-depth keyword research strategies to optimize content for maximum visibility and engagement.
• Applied advanced SEO/SEM skills to optimize e-commerce and affiliate marketing content, enhancing online visibility and driving engagement.
• Developed engaging infographics to enhance data presentation and optimize website content.