Summary
Overview
Work History
Education
Skills
University Lecturer
Timeline
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Luis Fernando Licona

Luis Fernando Licona

Businessman - CEO
Zapopan

Summary

Dynamic entrepreneur with a proven track record as Founder & CEO of LU FOODS, where I developed innovative grocery solutions and optimized operations. Skilled in strategic planning and team leadership, I fostered partnerships that drove growth and efficiency, ensuring high-quality standards in all processes.

Professional experience in Business development, team leadership, and strategic planning. Utilizes innovative problem-solving and market analysis to drive company growth and success. Track record of building and leading cohesive teams, adapting to changing business landscapes, and delivering impactful results.

Overview

9
9
years of professional experience
6
6
years of post-secondary education

Work History

Founder & CEO

LU FOODS
2023.01 - Current
  • Development, production, and distribution of frozen and dry grocery products for Retail and Food Service sectors. https://www.lufoods.com.mx/
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Established a successful business by identifying market needs and developing innovative solutions.
  • Implemented efficient operational processes to optimize productivity and resource allocation.

Co-Founder

YOUPACK
2021.01 - Current
  • Industrial Packaging company specialized in corrugated and plastic materials. https://www.youpack.com.mx/
  • Grew the customer base through targeted outreach and networking events.
  • Streamlined operational processes for improved efficiency and cost reduction.
  • Established foundational processes for business operations.

Legal Tech and Business Intelligence Manager

Cuesta Campos
2016.07 - 2024.07

Responsible for leading the organization's operational strategy, with a focus on optimizing key processes to enhance efficiency, reduce costs, and ensure high quality standards. This role oversees the implementation of technologies that enable system integration, real-time data analysis, and process standardization, ensuring traceability, control, and continuous improvement across all operational areas.

Education

Executive Program - Introduction To Business Management

IPADE Business School
Mexico, México, Mexico
2020.01 - 2021.06

University - Industrial Engineering

Universidad Panamericana (Panamerican University)
Guadalajara, Jalisco, Mexico
2014.08 - 2018.06

Postgraduate - Project Management

Universidad Panamericana (Panamerican University)
Guadalajara, Mexico
2018.06 - 2019.07

Skills

Team leadership

Business administration

Ethics and integrity

Client engagement

Strategic planning

Project management

Strategic thinking

Business development

Entrepreneurial and innovative

University Lecturer

Since 2021, part-time professor at Universidad Panamericana teaching “Introduction to Industrial Engineering” to more than 50 students per semester.

Timeline

Founder & CEO

LU FOODS
2023.01 - Current

Co-Founder

YOUPACK
2021.01 - Current

Executive Program - Introduction To Business Management

IPADE Business School
2020.01 - 2021.06

Postgraduate - Project Management

Universidad Panamericana (Panamerican University)
2018.06 - 2019.07

Legal Tech and Business Intelligence Manager

Cuesta Campos
2016.07 - 2024.07

University - Industrial Engineering

Universidad Panamericana (Panamerican University)
2014.08 - 2018.06
Luis Fernando LiconaBusinessman - CEO