Motivated Director of Finance promoting more than 20 years of proficiency in identifying and analyzing trends and partnering with other departmental leaders. Action-oriented individual with experience tracking actual business results against plans, including acquisitions. Offering exceptional issue resolution and staff training skills.
Overview
11
11
years of professional experience
2
2
Languages
Work History
Director of Finance & Retail
Grupo Salinas
Tijuana, Baja California, Mexico
09.2018 - Current
Specific Functions: Management and administration in 136 branches located in Baja Norte / Sonora, Promotion of products and services in traditional banking & Retail Stores, Promotion of Banco Azteca's APP Projects and SUPER APP, Management of a current team of 1,600 collaborators.
Enhanced company profitability with strategic financial planning, budgeting, and forecasting techniques to ensure optimal resource allocation.
Optimized cash flow management through diligent monitoring of receivables, payables, and investment activities.
Streamlined financial reporting processes by implementing more efficient software systems and optimizing data management.
Reduced overhead costs by identifying inefficiencies and implementing targeted cost-saving measures across various departments.
Key Account Manager
Edgewell Personal Care
Culiacán, Sinaloa, Mexico
09.2013 - 09.2018
Expanded key account base by identifying and cultivating new business opportunities.
Strengthened client relationships through regular communication and effective problemsolving.
Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
Developed customized proposals for potential clients, demonstrating the value of the company''s products and services.
I achieved 111% during 2019 in customer digitalization indicators, 117% compliance in the implementation of the digital platform, Implementation of new retirement plan products 4 weeks before the deadline, Organized of a new zero-base operation structure, 130 employees in 6 states of Mexico
Key Account Manager
Pernod Ricard
Culiacán, Sinaloa, Mexico
09.2012 - 09.2013
Expanded key account base by identifying and cultivating new business opportunities.
Strengthened client relationships through regular communication and effective problemsolving.
Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
Net sales recovery 2011 vs 2012 (26%)
Recovery in Sales Volume and Billing Value Customer Casa Ley (-14% to 1%).
Decrease in annual investment clients, Total portfolio from 3MLL to 1MLL.
Education
BBA - Scrum Master
Tecnológico De Monterrey
Mexico, México, Mexico
11.2022
Associate of Science - Business Skills And Sales Operations
Executive in Finance and Commercial Retail Operations at Aditya Birla Fashion and RetailExecutive in Finance and Commercial Retail Operations at Aditya Birla Fashion and Retail