Luis Rodrigo Reyes Lopez
New York
Summary
Dynamic Marketing Manager, bilingual in English and Spaniah, with a proven track record at Perry Street Software, adept in strategic planning and creative direction. Excelled in leveraging digital marketing and team leadership to boost brand visibility and engagement. Skilled in Adobe Cloud Services and experienced in orchestrating successful marketing campaigns.
Creative Marketing Manager with expertise in both online and direct mail marketing campaigns and strategy. Solid understanding of digital marketing and website analytics. Recognized for quickly understanding customer needs and consistently delivering timely and cost-effective solutions.
Results-driven Marketing Manager known for high productivity and efficient completion of tasks. Specialize in strategic planning, digital marketing, and brand management. Excel in communication, leadership, and creativity to drive team success and achieve marketing objectives.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Perry Street Software
New York City
10.2023 - Current
- Developed and implemented marketing plans for new products to increase brand awareness and increase subscribers.
- Analyzed market trends to identify potential opportunities for growth.
- Conducted customer research to gain insights into consumer behavior.
- Managed social media accounts and campaigns.
- Organized trade shows and exhibitions (i.e. activations) to promote brand awareness.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Collaborated with internal teams on product launches and advertising strategies.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Generated ideas to increase sales through creative promotions.
- Maintained relationships with key customers through regular communication.
- Performed market analysis to better understand target audiences.
- Built relationships with influencers in the industry for increased visibility.
ENTERTAINMENT NEWS COORDINATOR
IMAGEN TELEVISION
Mexico City
01.2017 - 01.2019
- Managed and coordinated the news for the morning show 'Sale el Sol' (The Sun Comes Out)
- Wrote the prompter and coordinated reporters
- Weekly segment interviewing famous television and music stars
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content
- Delivered high-quality, insightful, informative and entertaining written content while meeting tight deadlines
- Organized resources and digital assets for filming use
- Liaised with various stakeholders, including producers and on-air talent to develop new program content and segments
- Researched and pitched news stories to anchors, reporters and other producers.
- Developed daily rundowns for newscasts by selecting stories, assigning reporters, writing teases and setting up graphics.
- Organized meetings with correspondents to discuss story ideas and strategies.
- Monitored ratings data to assess programming performance and make adjustments as needed.
Education
Master of Arts - BROADCAST JOURNALISM
NEW YORK FILM ACADEMY
NEW YORK CITY01.2020
Bachelor of Arts - Bachelors Communication And Social Media
Instituto Tecnologico Y De Estudios De Monterrey
MEXICO CITY01.2016
Skills
- Project Coordination
- Effective Project Management
- Skilled in Adobe Cloud Services
- Experienced in Microsoft Applications
- Marketing campaign management
- Creative direction
- Digital marketing
- Product development
- Content coordination
- Social media platforms and marketing
- Project management
- Public and media relations
Additional Languages
Spanish
Native/ Bilingual
French
Elementary
Timeline
Marketing Manager
Perry Street Software
10.2023 - Current
ENTERTAINMENT NEWS COORDINATOR
IMAGEN TELEVISION
01.2017 - 01.2019
Master of Arts - BROADCAST JOURNALISM
NEW YORK FILM ACADEMY
Bachelor of Arts - Bachelors Communication And Social Media
Instituto Tecnologico Y De Estudios De Monterrey
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