LUIS A. ZUNO AGUILAR
MARKETING AND SALES EXECUTIVE
Summary
Passionate & results-driven, bilingual MBA executive with over 20 years of experience in marketing, leadership, and sales, developing and executing creative new strategies for marketing, sales, and PR activities for brands, networks, and startups. Experience in launching several new brands, products, and on line stores with excellent proven results. Excellent negotiation and communications skills with a proven experience in local and abroad markets, obtaining outstanding results in implementing new ideas and problem-solving strategies. Highly motivated, positive, creative, and energetic, with an immeasurable passion for commercial and marketing teams, working as a leader and a team player.
Overview
22
22
years of professional experience
8
8
years of post-secondary education
1
1
Language
Work History
FOUNDER & COO
Verticals
LOS ANGELES
06.2018 - Current
- Devised and presented business plans and forecasts to board of directors.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Defined company roles and responsibilities to establish and enhance processes.
- Created the Business and marketing plans and the Tech Model for the business platform
- Formed a senior leadership team through rigorous interviews and extensive candidate research.
NEW BUSINESS & SALES DIRECTOR
TV AZTECA
MEXICO CITY
05.2018 - 09.2019
- Head of New business and sales team for the regional and national network
- Responsible for developing and managing new ventures to diversify the activities of the Group
- Responsible for restructuring the new national and regional marketing and sales team
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
LATAM Marketing Director & On Air
OX SPORTS
MEXICO CITY
06.2014 - 01.2018
- Established employee performance goals and provided feedback on methods for reaching those milestones.
- Regained leadership in the sports network in the first 12 months of taking the area, with 35% RTG growth vs PFY
- Obtained 15% budget savings, increased branding presence and brand awareness
COMMERCIAL DIRECTOR
MUTIKRD
MEXICO CITY, MX
10.2013 - 06.2014
- Lead all the business sales and commercial operations, company relaunch, and budget design
- Achieved 100% of the sales budget eight months before the business projections
- Built sales and marketing team 50% lower cost than the business plan.
- Implemented a robust training program enabling employees to improve and build upon professional and personal growth.
PARTNERSHIPS & MARKETING DIRECTOR
GALLOS BLANCOS
QUERETARO
01.2013 - 01.2014
- Responsible for the sponsorship sales department, Marketing, PR, and advertisement
- Reached sponsorship sales of over 10M USD in the first year.
- Launched first season pass and reached the sales goal of 3M USD 1 month before the season started.
MARKETING AND SALES DIRECTOR
SOCCERLOCO
San Diego CA
01.2012 - 01.2013
- Direct, develop and implement sales and marketing plans.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Launched the first Hispanic-dedicated marketing and digital team
- Tropicalized and adapted marketing plan for the Hispanic market
- Negotiated with five state and local leagues and signed over ten teams to join our team program.
PARTNERSHIPS & MARKETING DIRECTOR
CLUB TIJUANA XOLOITZCUINTLES
TIJUANA
01.2009 - 01.2012
- Directed marketing, PR, and sponsorships activities for the professional soccer team
- Reached 100% season pass sales for two consecutive years
- We obtained 100% sales, sponsorships, and licensing budgets for three consecutive years.
SPORTS MARKETING MANAGER
INDUSTRIAS VOIT
MEXICO CITY
01.2007 - 01.2009
- Managed and led the sports marketing assets (players, teams, and leagues)
- Proved successful working within tight deadlines and a fast-paced environment.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
NEW BUSINESS CONSULTANT
WALTER LANDOR ASSOCIATES
MEXICO CITY
01.2005 - 01.2007
MARKETING MANAGER
CLUB DE FUTBOL LEON. LEON, GTO
01.2001 - 01.2005
Education
MBA - International Business Management
Thunderbird School of Global Management
GLENDALE AZ 05.2007 - 05.2009
MBA - Business Administration
Instituto Tecnológico Y De Estudios Superiores De Monterrey
Ciudad De Mexico 05.2007 - 05.2009
Bachelor of Science - Marketing
Instituto Tecnológico Y De Estudios Superiores De Monterrey
Ciudad De Mexico 05.2001 - 05.2005
Skills
Financial Management
Timeline
FOUNDER & COO
Verticals
06.2018 - Current
NEW BUSINESS & SALES DIRECTOR
TV AZTECA
05.2018 - 09.2019
LATAM Marketing Director & On Air
OX SPORTS
06.2014 - 01.2018
COMMERCIAL DIRECTOR
MUTIKRD
10.2013 - 06.2014
PARTNERSHIPS & MARKETING DIRECTOR
GALLOS BLANCOS
01.2013 - 01.2014
MARKETING AND SALES DIRECTOR
SOCCERLOCO
01.2012 - 01.2013
PARTNERSHIPS & MARKETING DIRECTOR
CLUB TIJUANA XOLOITZCUINTLES
01.2009 - 01.2012
MBA - International Business Management
Thunderbird School of Global Management
05.2007 - 05.2009
MBA - Business Administration
Instituto Tecnológico Y De Estudios Superiores De Monterrey
05.2007 - 05.2009
SPORTS MARKETING MANAGER
INDUSTRIAS VOIT
01.2007 - 01.2009
NEW BUSINESS CONSULTANT
WALTER LANDOR ASSOCIATES
01.2005 - 01.2007
Bachelor of Science - Marketing
Instituto Tecnológico Y De Estudios Superiores De Monterrey
05.2001 - 05.2005
MARKETING MANAGER
CLUB DE FUTBOL LEON. LEON, GTO
01.2001 - 01.2005
Similar Profiles
Samantha RicheySamantha Richey
Medical Biller and Coder at I3 VerticalsMedical Biller and Coder at I3 Verticals
Kimberly EvansKimberly Evans
Building Manager & Executive Administrator at Infintech LLC, I3 Verticals & PayrocBuilding Manager & Executive Administrator at Infintech LLC, I3 Verticals & Payroc
Gregory A. Cofield, Jr.Gregory A. Cofield, Jr.
OnBase Solution Consultant/Software Developer at 13 VerticalsOnBase Solution Consultant/Software Developer at 13 Verticals