Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
LANGUAGE
Timeline
CONTINUOUS LEARNING
Generic
LUZ DEL CARMEN DUARTE DÍAZ

LUZ DEL CARMEN DUARTE DÍAZ

Ciudad de México

Summary

Project Manager and Marketing Professional with expertise in product launches, change management, and cross-functional collaboration. Experienced in leading incentive and promotional strategies, optimizing workflows, and aligning business goals with technology-driven solutions. Recognized for delivering high-impact projects in dynamic environments, enhancing customer experience, and driving operational efficiency. Skilled in strategic planning, stakeholder management, and data-driven decision-making, with a proven record of innovation and team leadership.

Overview

2026
2026
years of professional experience
1
1
Certification

Work History

Marketing Coordinator in International Consumer Services Lending

American Express Company
2024 - Current
  • Coordinated the “Planea tu Pago” incentive program launch, leading testing across digital channels (app, web, communications) to ensure flawless customer experience for thousands of users.
  • Developed optimization strategies for landing pages and campaign assets, aligning UX/UI improvements with business goals and contributing to projected PTI growth for 2025.
  • Validated product functionality across multiple platforms to ensure a seamless and consistent customer journey.
  • Collaborated with cross-functional teams to optimize workflows, support program operations, and maximize program impact.

Project Administrator in International Consumer Services Lending

American Express Company
06.2024 - 11.2024
  • Led design and execution of test cases and a comprehensive strategy for the Planea tu Pago launch, ensuring regulatory compliance and on-time delivery (October 2024).
  • Managed account configuration, testing, and issue resolution, aligning efforts with business objectives and mitigating operational risks.
  • Ensured a smooth, high-quality product release, contributing to projected PTI growth for 2025.

Project Analyst Testing Technology Team

American Express Company
11.2022 - 06.2024
  • Negotiated solutions with Business and Technology teams to ensure functionality meets standards.
  • Identified and mitigated risks, financial losses, and functional issues in new project requirements.
  • Documented process changes and developed workflows for the Business.
  • Led large-scale projects from conception to implementation using Agile methodologies to optimize processes and ensure timely delivery.
  • Collaborated with cross-functional teams to integrate UX insights into testing and implementation strategies.

Reporting & KPI's

Unilever
04.2021 - 11.2022
  • Create and develop analytical Dashboards that consolidate the most important KPI S in Power BI, this information is presented to the Vice President of Logistics.
  • Project Manager for the improvement of transport efficiency, Travel planning and budget management for ice cream and dry products, data analysis and reports for transport in Power BI.
  • Demonstrated strong organizational and time management skills while managing multiple projects.

Education

Master in Engineering Management (MEM) - Engineering Management

Tecnológico De Monterrey CEM
Mexico
01.2025

Bachelor's Degree - Industrial Engineering with a Minor in Systems

Tecnológico de Monterrey CEM
01.2021

Skills

  • Cross-functional collaboration
  • Digital marketing
  • Strategic planning
  • Workflow coordination
  • Team leadership
  • Communications management
  • Strategic event planning

Accomplishments

  • Awarded the Edward Gilligan Innovation Award at American Express for leading high-impact projects that delivered innovative, technology-driven solutions and measurable business value.
  • Drove the successful launch of Planea tu Pago by coordinating cross-functional teams, ensuring regulatory compliance, and delivering on schedule.
  • Streamlined workflows and validation processes, mitigating operational risks and aligning efforts with business objectives.
  • Delivered a high-quality product release that directly contributed to projected PTI growth for 2025 at American Express Mexico.
  • Received Academic Excellence Recognition in the Master’s in Engineering Management program for outstanding performance in strategic and technology-driven consulting projects.

Certification

  • Business English (2022) Endorsed by the State University of New York | July
  • Strategic Thinking (2022) Endorsed by the State University of New York | July
  • Certified Associate in Project Management (2021) Endorsed by the Project Management Institute | December
  • Excel Skills for Business: Advanced (2020) Endorsed by McQuarie University

LANGUAGE

English
Advanced Business English Certification (SUNY, Albany) July 2022

Timeline

Project Administrator in International Consumer Services Lending

American Express Company
06.2024 - 11.2024

Project Analyst Testing Technology Team

American Express Company
11.2022 - 06.2024

Reporting & KPI's

Unilever
04.2021 - 11.2022

Bachelor's Degree - Industrial Engineering with a Minor in Systems

Tecnológico de Monterrey CEM

Marketing Coordinator in International Consumer Services Lending

American Express Company
2024 - Current

Master in Engineering Management (MEM) - Engineering Management

Tecnológico De Monterrey CEM

CONTINUOUS LEARNING

  • Scrum Master course (2022)
  • Power Bi certification endorsed by Coderhouse (2022)
  • Basic fundamentals of Python 2021
  • Excel Skills for Business: Basic, Intermediate, Advanced Macquarie University 2020
  • Microsoft Office Specialist 2014 certification

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LUZ DEL CARMEN DUARTE DÍAZ