MA. Antonieta Torres Orantes (Toni Torres)
Mexico City,
Summary
Expert in event and hospitality management with over 40 years of experience designing and executing luxury events, VIP relations, and bespoke activations. Renowned for crafting tailored guest experiences that align with the highest industry standards and managing global events with precision and adaptability. Proven track record in orchestrating high-stakes event logistics, leading cross-functional teams, and collaborating with international stakeholders to deliver seamless, impactful activations. Adept at navigating complex environments and curating innovative strategies that drive engagement, elevate brand presence, and exceed client expectations.
Overview
25
25
years of professional experience
Work History
Founder & Director
Toni Torres Public Relations
Tijuana-Mexico-Cancun
06.2004 - Current
- Directed and executed over 100 high-profile events, including corporate summits, luxury activations, and VIP hospitality programs.
- Delivered premium guest experiences for high-net-worth individuals and global icons, including Luis Miguel, Salma Hayek, and David Copperfield, among others.
- Managed complex logistics for visits of dignitaries such as Pope John Paul II, international presidents, governors, and professional athletes, ensuring flawless execution.
- Led cross-functional teams of up to 150 members across multiple locations, ensuring exceptional outcomes under tight deadlines.
Director of Development & Tourism Promotion
Riviera Nayarit
11.2021 - 03.2022
- Conceptualized and implemented high-impact marketing strategies to position Riviera Nayarit as a premier luxury destination.
- Designed exclusive hospitality solutions and bespoke events for government officials and private stakeholders, enhancing regional visibility.
- Strengthened international collaborations through curated high-value experiences for tourism and hospitality leaders.
Hospitality & Public Relations Specialist
FIFA World Cup 2006 / Televisa
05.2006 - 07.2006
- Delivered VIP hospitality services and logistics for global athletes, media professionals, and public figures during one of the world’s most prestigious sporting events.
- Coordinated schedules and personalized guest experiences for over 50 high-profile attendees, ensuring an impeccable hospitality standard.
Public Relations, Spokesperson & Event Manager
Six Flags Mexico
Mexico City
05.2000 - 06.2004
- Elevated brand positioning with targeted PR and media strategies as the official spokesperson.
- Orchestrated over 100 large-scale events, including corporate activations and public celebrations for audiences of up to 20,000 attendees.
- Spearheaded creative hospitality concepts and established partnerships to deliver memorable guest experiences.
Event Management Consultant
Herbalife Worldwide Events
- Co-produced impactful product launches across Latin America.
Education
Diploma - International Marketing
Universidad Iberoamericana
Tourism & Hospitality Studies -
Universidad Intercontinental
Mexico CitySkills
- High-end event management
- Hospitality management and VIP client relations
- High-stakes event logistics
- VIP guest relations & protocol
- Strategic leadership in hospitality
- Global stakeholder collaboration
- Luxury hospitality design
- Creative gifting and experience design
- Effective team leadership
- Personalized experience strategy
- Strategic communication expertise
- Media relations and spokesperson expertise
- Branding and reputation management
- Problem solving in complex environments
- Relationship building and management
Languages
- Spanish, Native
- English, Fluent
Accomplishments
Builders of Mexico 2024 – Recognized for contributions to the development of entrepreneurs and the empowerment of women.
Global Women in PR Mexico (Co-Founder, 2022) – Acknowledged for leadership in creating and promoting initiatives that support and elevate women in public relations.
Lenovo Women 2020 – Awarded to women leaders in innovation and communication.
Distinguished Woman 2012 – Honored for impact in public relations.
Millennium Woman 2011 – Acknowledged for knowledge and recognition as a national leader in the industry.
Outstanding Woman 2009 – Recognized for contributions to the development of communication in Mexico.
Walk of Fame 2007 – Honored for contributions to the entertainment and public relations industries.Publications
Author (2023) – Published "Sin Manual de Instrucciones" (Without Instructions Manual), sharing professional and personal insights to inspire and guide readers.
References
References available upon request.
Timeline
Director of Development & Tourism Promotion
Riviera Nayarit
11.2021 - 03.2022
Hospitality & Public Relations Specialist
FIFA World Cup 2006 / Televisa
05.2006 - 07.2006
Founder & Director
Toni Torres Public Relations
06.2004 - Current
Public Relations, Spokesperson & Event Manager
Six Flags Mexico
05.2000 - 06.2004
Event Management Consultant
Herbalife Worldwide Events
Diploma - International Marketing
Universidad Iberoamericana
Tourism & Hospitality Studies -
Universidad Intercontinental