Mafalda Hurtado
Ciudad de Mexico
Summary
Dynamic healthcare leader with over 15 years of experience in Medical Affairs, Regulatory Affairs, and Market Access, specializing in designing and implementing medical education programs and product lifecycle strategies. Proven success in launching 15+ high-specialty products, fostering collaboration across cross-functional teams, and ensuring alignment with regulatory standards such as HCC and HCP guidelines. Recognized for leading innovative initiatives in peer-to-peer education and advancing public health policies while achieving measurable results.
Overview
13
13
years of professional experience
Work History
Chief Medical Officer LATAM
Acon LLT Healthcare
09.2023 - Current
- · Spearhead medical operations and corporate consulting projects across LATAM, focusing on education strategies for emerging therapies.
- · Develop and implement metrics-driven educational programs, supporting clinical and regulatory needs.
- · Lead clinical trial expansions for stem cells and NK cell research across LATAM markets.
Medical & Scientific Oncology & Hematology Head
Novartis Oncology
12.2019 - 04.2023
- · Directed peer-to-peer education programs, enhancing engagement with HCPs and driving alignment with strategic objectives.
- · Established the Early Product Planning (EPP) team to optimize product readiness and market access for oncology therapies.
- · Designed a 5-year launch pipeline strategy, successfully positioning Kisqali in the breast cancer market within its first year.
- · Led a multidisciplinary team of 23 professionals, fostering talent development and achieving operational excellence.
- Self-motivated, with a strong sense of personal responsibility.
Medical & Regulatory Country Head
Abbott Mexico
11.2017 - 12.2019
- · Implemented Continuing Medical Education (CME) programs for diabetes, oncology, and respiratory care, forging partnerships with key medical societies.
- · Created a specialized team for government and hospital collaborations, achieving double-digit growth in nutritional portfolios.
- · Coordinated Phase IV clinical studies for oncology and hospital mortality protocols, boosting Mexico’s presence in global research.
- Implementation of regional CME program with key institutional alliances and official endorsement for more than 500 specialized physician
- Joint Commitee hospital certification program from USA to Mexico
Country Commercial Head Oncology & High Specialty
AstraZeneca Mexico
03.2016 - 12.2017
- · Launched oncology products such as Tagrisso and Lynparza, positioning them effectively within the oncology community.
- · Facilitated the inclusion of four specialty products in institutional formularies (PEMEX, SEMAR, ISEMYN), improving patient access.
- · Oversaw the due diligence process for divestment of the Infectious Diseases portfolio, ensuring seamless transitions.
Medical & Regulatory Affairs Director
Merck
02.2012 - 10.2016
- · Led medical education and regulatory initiatives for oncology and orphan disease portfolios, aligning with global compliance standards.
- · Developed a clinical operations structure to accelerate protocol approvals for Phase II/III studies.
Education
MBA - Top Management
IPADE Business School - Executive Master
01-2017
Master of Science - Metabolism And Diabetes Educational Program
• Instituto Politécnico Nacional
Mexico City, Mexico12-2010
Diploma - Pharmaceutical Marketing And Administration
ITESM
12-2007
M.D. - Medicine
• Universidad Autónoma De Guadalajara
Guadalajara 12-1998
Skills
Medical Education Leadership: Expertise in designing peer-to-peer education programs and CME strategies
Regulatory Compliance: Strong knowledge of HCC and HCP guidelines, ensuring minimal risk to organizations
Strategic Planning: Proficient in data-driven strategies to drive product success and access initiatives
Team Development: Skilled in coaching and developing cross-functional teams in multicultural environments
Stakeholder Engagement: Proven ability to establish partnerships with government and private institutions
Affiliations
- European Society for Medical Oncology (ESMO)
- American Society for Bone and Mineral Research (ASBMR)
- American College of Clinical Endocrinologists (ACCE)
Timeline
Chief Medical Officer LATAM
Acon LLT Healthcare
09.2023 - Current
Medical & Scientific Oncology & Hematology Head
Novartis Oncology
12.2019 - 04.2023
Medical & Regulatory Country Head
Abbott Mexico
11.2017 - 12.2019
Country Commercial Head Oncology & High Specialty
AstraZeneca Mexico
03.2016 - 12.2017
Medical & Regulatory Affairs Director
Merck
02.2012 - 10.2016
MBA - Top Management
IPADE Business School - Executive Master
Master of Science - Metabolism And Diabetes Educational Program
• Instituto Politécnico Nacional
Diploma - Pharmaceutical Marketing And Administration
ITESM
M.D. - Medicine
• Universidad Autónoma De Guadalajara
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