María Fernanda Ravelo
MONTERREY
Summary
Results-oriented Field Marketing Manager with 10 years of experience in creating demand for [Product or Service]. Built and developed team of [Number]. Excellent interpersonal and analytical skills.
Overview
28
28
years of professional experience
Work History
Field Marketing Specialist
Alestra
01.2013 - 12.2023
- Generated leads and created brand awareness in new markets for [Product or Service].
- Developed brand message and shared with target market to draw in clientele.
- Led development and implementation of company-level marketing plans to achieve revenue and brand exposure goals.
- Sought input from stakeholders to better understand market and create new growth opportunities.
- Developed aggressive marketing objectives for sales, ROI and brand loyalty.
- Prioritized marketing tasks and balanced competing needs.
- Increased sales through application of [Type] marketing program.
- Adjusted marketing strategies and [Type] programs based on feedback and effectiveness of previous campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Established and managed relationships with external data providers and research vendors.
- Generated reports to support development and implementation of marketing plans.
Corporate Event Planner
Alestra
04.2010 - 01.2013
- Brainstormed and implemented creative event concepts and themes.
- Managed event logistics and operations.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Consulted with customers to determine objectives and requirements for events.
- Developed post-event reports to determine effectiveness of each event.
- Hired, trained and supervised volunteers and support staff required for events.
- Acquired contracts and agreements to finalize negotiations and obtain approval signatures.
- Created and maintained event expenditures, budgets and timelines in job-related software.
- Evaluated and selected service providers and vendors according to customer requirements.
- Trained and supervised event staff to complete tasks on time.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
Customer Development Executive
Alestra
03.1996 - 06.2006
- Used latest information systems and business analytical tools to support decision-making.
- Built and led top-to-top relationships between company and key players.
- Conducted central and regional negotiations, business reviews and follow-up with regional and divisional representatives.
- Influenced customers to grow sales, improve service and identify customer service and logistics efficiencies by utilizing new techniques, tools and information systems.
Education
BBA - Psicología Laboral
Universidad De Monterrey
Monterrey, Nuevo León, Mexico06.1995
Skills
- Corporate Communications
- Product Development
- Market Analysis
- Franchisee Management
Languages
English
Intermediate (B1)
Timeline
Field Marketing Specialist
Alestra
01.2013 - 12.2023
Corporate Event Planner
Alestra
04.2010 - 01.2013
Customer Development Executive
Alestra
03.1996 - 06.2006
BBA - Psicología Laboral
Universidad De Monterrey
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