Ma. Guadalupe Bustamante R.
Bachelor Of Computer Systems | Master In Senior Business Management
Summary
My professional mission is to help companies in their business transformation initiatives with a strong understanding of their industries, and the business value offered by information technology. With more than 28 years of experience, I have participated as partner and senior executive in global consulting and IT services companies. My experience includes strong industry expertise in Banking, Automotive, Manufacturing, Retailing, Insurance and Pension Funds. Energetic leader promotes [Number] years of industry experience with superior record of accomplishment. Ambitious and highly motivated [Job Title] surpasses demanding objectives and achieves or exceeds set goals.
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
28
28
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Associate Director Latam
Wizeline
06.2023 - 02.2024
- Developed and executed the commercial strategy that boosted brand awareness and increased sales revenue in Mexico and Latam.
- Established strong relationships with Google, and AWS creating mutually beneficial opportunities delivering value using innovative technologies based on cloud, and AI application.
- Managed cross-functional teams for multiple large-scale projects, closing a deal with Citibanamex worth over $6MUsd, and a deal with BAZ for >$7MUsd for the Q1FY2024. These represented increasing >60% Latam revenue.
- Let the successful acquisition of 4 new accounts for the company in less than 6 months, FY23. This included Davivienda Bank in Colombia.
Head of Banking Financial Services and Insurance in Mexico
TCS |Tata Consultancy Services
03.2021 - 05.2023
- Developed strong organizational and communication skills acting as part of the leadership team in the country, reporting to Mexico Country Manager and BFSI Head in LATAM based in Brazil.
- Defined the business strategy to increase revenue and improve GM at existing accounts, and position the company as a growth and transformation partner in new accounts. Closed new contracts with Banorte and Banxico.
- Proven ability to operate business portfolio under the most efficient KPIs in terms of finance, customer satisfaction, employee engagement, and corporate parameters. Increased revenue in 48%, GM in 10 base points, achieved 93.5% CSS.
- Participated in Latam projects, demonstrating an ability to work collaboratively and effectively on multi country engagements.
- Surpassed sales goal in more than 60% in FY2023 with a quota over $13MUsd.
Sales Director Strategic Accounts - Automotive, Manufacturing and Banking
Softtek
11.2015 - 02.2021
- Negotiated high-value contracts with key clients as Nissan, Cummins, and Shaeffler, ensuring the best solutions designed at the best economic deal for Softtek and the client.
- Managed complex Digital Transformation initiatives partnering with Global Industry and Technology companies like SAP, Microsoft, and TSystems.
- Led a high-performing sales team through effective coaching, mentoring, and performance management strategies to achieve sales goals. Exceeded annual sales quote YoY: Last quote >$22MUsd. Increased revenue in more than 30%: Last quote >$16MUsd
- Positioned Softtek as one of the three main IT services providers in key account for over other big IT companies like Accenture, Capgemini, Global-Hitts, among others.
Sales and Marketing Director
Grupo Taurus
12.2013 - 08.2015
- Established business development strategies to position a new company with a SaaS solution for the Wholesale and Retail industry in Mexico, based on SAP ERP on cloud.
- Secure long-term accounts by highlighting service benefits to customers to sign multi annual contracts. Obtained 7 new accounts in 18 months.
- Led team of sales and marketing professionals to build knowledge and skills to achieve business goals. Surpassed sales goal with multi annual deals in more than 150%.
- Negotiated reseller agreements with third parties as TSystems and SAP.
IB Professor
Tecnológico De Monterrey | CEM
08.2012 - 12.2013
- Demonstrated strong interpersonal and communication skills, resulting in clear subject matter discussion with students about Business Management in areas like Finance, Operations, and Marketing.
- Encouraged a holistic view of the world of business by promoting an awareness of social, cultural, and ethical factors in the actions of organizations and individuals in those organizations.
- Developed innovative teaching methods tailored to diverse learning styles, enhancing student comprehension and success rate. Awarded for the Best Business & Management Generation rate in 2014.
Partner & Business Consultant Director
Grupo Consult
08.1996 - 06.2012
- Grupo Consult provided Business Consulting services with focus on Business Transformation, Risk Management and Analytics
- As member of the Board, I played a key role in definition of strategy and investment decisions
- Contributed to the firm's growth by attracting new business opportunities in the Finance and Retail industry.
- Mentored junior associates, providing guidance on case strategy and professional development opportunities.
- Achieved successful client outcomes by identifying and addressing their unique needs and goals.
- Responsibility for the entire sales cycle of business consulting projects, from the identification of the opportunity to the negotiation and closing of new businesses, including the integration and coordination of consultancy teams in several locations
- Collaborated with colleagues and support staff to maximize team efficiency.
- Participation in international engagements in Mexico, Colombia, Poland, and the USA
- Client companies were mainly corporations in the following industries: Banking, Insurance, Pension Funds and Retail
- Started Operations in Monterrey, Mexico
- Managed the Partner Relationship with Retail Pro, US Company for a POS solution and position this in the market
- Increased revenue and sales with key accounts including GNP, Banorte, Interacciones, Librerias Ghandi, BBVA, among others.
Owner & Founder
Elegance Remarca Tu Estilo, S.A. De C.V.
11.2002 - 05.2004
- Unique designs were crafted by the best silver craftsmen in Taxco, Mexico
- Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decisionmaking.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- As an entrepreneur, I was responsible of devising, defining, and implementing business plan to create a startup silver jewelry distribution company based in Monterrey
- The Company published a season catalog that was used by a network of sales associates in different cities all over Mexico and abroad
- All aspects related to sales management, operations, distribution, procurement, and finance were under my responsibility
- Integrated a sales network with more than 40 women in 7 different states in the Country, and 3 more based in Panama
- Established 2 Distribution Centers
- Negotiated with more than 20 craftsman designers to include more than 450 different products in catalog.
Education
Master in Business Administration -
IPADE Business School
01.2001 - 05.2003
Bachelor Degree, Information Systems - undefined
Tecnológico de Monterrey
01.1990 - 05.1994
Leadership Program Diploma - undefined
London Business School
03.2022 - 05.2022
Organizational Leadership Diploma - undefined
The Wharton School
03.2022 - 05.2022
Diploma - undefined
ITAM Business Administration and Management
01.1998 - 05.1999
Ph.D. - Bioethics
Universidad Anáhuac
CDMX, México 05.2001 -
Skills
Reliable Leader
Core Experience
- Business Strategy
- Management Consulting
- P&L Management
- Cross-functional Team Leadership
- C-Level Communication
- Sales and negotiation
Hobbies
Playing tennis, listening to audio books, and long distance walking.
Timeline
Associate Director Latam
Wizeline
06.2023 - 02.2024
Leadership Program Diploma - undefined
London Business School
03.2022 - 05.2022
Organizational Leadership Diploma - undefined
The Wharton School
03.2022 - 05.2022
Head of Banking Financial Services and Insurance in Mexico
TCS |Tata Consultancy Services
03.2021 - 05.2023
Sales Director Strategic Accounts - Automotive, Manufacturing and Banking
Softtek
11.2015 - 02.2021
Sales and Marketing Director
Grupo Taurus
12.2013 - 08.2015
IB Professor
Tecnológico De Monterrey | CEM
08.2012 - 12.2013
Owner & Founder
Elegance Remarca Tu Estilo, S.A. De C.V.
11.2002 - 05.2004
Ph.D. - Bioethics
Universidad Anáhuac
05.2001 -
Master in Business Administration -
IPADE Business School
01.2001 - 05.2003
Diploma - undefined
ITAM Business Administration and Management
01.1998 - 05.1999
Partner & Business Consultant Director
Grupo Consult
08.1996 - 06.2012
Bachelor Degree, Information Systems - undefined
Tecnológico de Monterrey
01.1990 - 05.1994
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