Summary
Overview
Work History
Skills
Websites
Certification
Languages
Timeline
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Malena Romero

Oaxaca

Summary

Dynamic and results-driven professional with a proven track record in social media management and administrative capacities. Leveraging exceptional organizational skills and a customer-centric approach, I excel in multitasking and effectively navigating various communication platforms. Proficient in handling inquiries promptly and with professionalism, meticulously processing orders, and efficiently managing calendars. Demonstrated adaptability ensures smooth operations and enhances client satisfaction. Eager to apply expertise in customer service and administrative functions to a collaborative team environment.

As a goal-oriented marketing enthusiast, I specialize in data analytics, KPI tracking, and campaign optimization. With a keen eye for detail, I excel as a gifted communicator and decisive planner, adept in project, time, and strategy management. Innovative and forward-thinking,

Overview

4
4

Years of Professional Experience

2
2

Certifications

Work History

Digital Marketing Strategist

CloseDeal App
02.2024 - Current
  • Optimized email marketing efforts through A/B testing, segmentation, and personalized messaging.
  • Collaborated with cross-functional teams to ensure consistent branding and messaging across all channels.
  • Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
  • Monitored online trends, conversations and innovations to optimize strategies.

E-Commerce Manager

LedRadiant
02.2024 - Current
  • Boosted online sales by implementing targeted marketing campaigns and optimizing website content.
  • Improved conversion rates by conducting A/B testing on website elements and incorporating data-driven insights into design updates.
  • Implemented systems and procedures to increase sales.

SEO Content Creator

Emet Digital
12.2022 - 01.2024
  • I analyzed SEO reports and optimized content based on keyword research
  • By using specific tools catered to rank pages I worked on the client's website back end to rank their GBPs on search engines
  • I have successfully positioned several clients, responding to different niches (from Home Renovation to Legal Assistance) on first search engine results for their local services.
  • Increased website traffic by consistently producing high-quality, SEO-optimized content.
  • Created and edited website pages on WordPress (Elementor, Gutenberg) to implement changes

Social Media Consultant

Paraiso Wedding
05.2022 - 01.2024
  • I optimize the company's social media marketing strategy to reach broader audiences
  • The company is dedicated to organizing destination weddings all around Mexico
  • I'm in charge of helping optimize and review their content while keeping in touch with potential clients and bringing the leads to closure.
  • Boosted customer engagement with creative and relevant content tailored to each platform.

Social Media Manager

Reactcore
02.2020 - 01.2024
  • My tasks consist of reviewing and scheduling relevant content for 5 Facebook/X/Instagram/Pinterest accounts that create revenue by generating traffic to their website
  • I operate on their WordPress back end to publish content
  • I craft and select relevant lead-ins for their Facebook posts, track their reach, and create reports to filter the most popular content and generate strategies that enhance their social media reach.
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Boosted engagement rates with the creation of compelling and visually appealing content.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.

Virtual Assistant

Solstice
02.2020 - 01.2024
  • I research and manage new leads based on their service area, targeted to building owners and administrators that meet the requirements to change their current electrical service provider and move on to renewable energies
  • The tasks consist in researching company heads, finding their contact information and crafting a complete data-base that's meticulously sorted and organized before being send to the Sales Department.

Website Optimization for SEO purposes

CScalp
08.2022 - 11.2023
  • Cscalp works as a platform for beginner and advanced crypto traders
  • I was dedicated to generating relevant content and enticing lead-ins in order to incite the audience to join their Discord channel and download their trading app
  • I created relevant web and social media content to attract new audiences in LATAM and the U.S.A.
  • Enhanced website visibility by implementing effective SEO strategies.
  • Optimized website content for better search engine ranking, leading to increased organic traffic.

Skills

  • Keyword Research
  • Competitor Analysis
  • Google Analytics
  • Customer Segmentation
  • Online Reputation Management
  • Competitive Analysis
  • Data Analytics
  • Audience Engagement
  • Online Marketing and Advertising
  • Social Ad Campaigns

Websites

Certification

EF SET Certificate, EF SET, 2024, C2 English level. C2 Profficient according to the Common European Framework of Reference (CEFR)

Languages

English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)

Timeline

Digital Marketing Strategist

CloseDeal App
02.2024 - Current

E-Commerce Manager

LedRadiant
02.2024 - Current

SEO Content Creator

Emet Digital
12.2022 - 01.2024

Website Optimization for SEO purposes

CScalp
08.2022 - 11.2023

Social Media Consultant

Paraiso Wedding
05.2022 - 01.2024

Social Media Manager

Reactcore
02.2020 - 01.2024

Virtual Assistant

Solstice
02.2020 - 01.2024

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Malena Romero