Summary
Overview
Work History
Education
Skills
Websites
Timeline
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MANUEL ALBERTO PEREZ MARTINEZ

MANUEL ALBERTO PEREZ MARTINEZ

NAUCALPAN

Summary

Sales professional with solid background in managing high-performing sales teams and driving revenue growth. Known for strong focus on team collaboration and delivering results, with reliable and adaptable approach to changing market demands. Proficient in strategic planning, client relationship management, and sales strategy development, ensuring success and growth in competitive environments.

Overview

21
21
years of professional experience
4
4
years of post-secondary education
1
1
Language

Work History

SALES MANAGER

SAMSUNG
06.2021 - 06.2025
  • Responsible for the Distributors channel at Samsung Mexico. (Top 4 account in sales revenue for the subsidiary)
  • Responsible for the SMB (Small Medium Business) ecommerce sales plattform.
  • Sourcing and establishment of relationship with the top mobile dealers nationwide, securing the target of one of the top categories of the Company, in terms of invoicing and Brand awareness in the massive market.
  • Building relationship with different sources and platforms that support the Distributors market,development such as 3P finance platforms that gives credit to final users.
  • Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.

SAMSUNG STORES SALES MANAGER

SAMSUNG
06.2021 - 03.2022
  • In charge of the SES (Samsung experience store) project for the country division, 34 stores, operation and sales responsible.
  • Relationship with 5 clients with target on Sell-in, WOS, operation management and new stores openings.
  • Categories Tablets, Phones, Wearables, Audio and accessories.
  • Responsible of PALACIO DE HIERRO, SEARS account for tablets, phones (carrier and MVNO), wearables, audio and accessories.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.

KEY ACCOUNT MANAGER

HUAWEI
11.2017 - 03.2021
  • Responsible of sales for retail channel (SEARS, SANBORNS, BEST BUY, FAMSA, BHERMANOS) in phones, tablets, accesories, wearables, pc categories.
  • Negotiation with carriers and KA in order to consolidate Huawei portfolio in the catalogue and optimize the market share.
  • KPIS: 12 week Rolling forecast allignment, Sell-out target.
  • 121% sell-out growth in 2018, No.1 Brand in Sears since 2018 in mobile category with above 45% share,from 2017 to 208 consolidated Huawei as 2nd Brand in best buy and Sanborns, bhermanos No1. Brand since 2019 with more than 100% in SO increase and keeping that positions since then.
  • Managed to get Huawei Store in Store proyects in SEARS (3) and Best Buy (3)

PRODUCT AND SALES MANAGER

CELULAR EXPRESS
06.2015 - 11.2017
  • Procurement, Product and key account manager for international brands at mexican market (TOMTOM, SONY, QMADIX, SKECH, SCOSCHE, MYCHARGE, BUQU, 360FLY, SENGLED, CASE-MATE, ANKER, NITE IZE, MOTOROLA).
  • P&L management for the whole retail sales team.
  • Negociate best agreements and commercial conditions in order to get new brands into the retail market, importing process, product selection, forecast and market Price calcutation, commercial srategies to increase market share (CLIENTS: LIVERPOOL, PALACIO DE HIERRO, BEST BUY, TELCEL, COPPEL, INNOVASPORT, AMAZON, OFFICE DEPOT, MARTI, 35 OWN STORES).
  • Responsible for a catalogue of more than 2000 products.
  • Key account manager for Liverpool account (No.1 retail in Mexico)

SR BUYER

COMERCIAL MEXICANA
12.2011 - 02.2015
  • Responsible for mobile phones, computer, videogames and giftcards categories.
  • Analysis and planning of purchases budgets, restocking and inventory levels management for 200 stores.
  • Relationship, negotiation and objectives definition with 45 suppliers, in order to get the best negotiations for the company.
  • Layout definition for all the categories in charge, BTL marketing , promotion and sales strategies, development of new products and brands.
  • Development of 2 private labels in tablets and mobile phones, achieving a market share above 30% and twice better commercial conditions than market average.
  • Sales increase of 46% in mobile phones categories, 35% in computer, and 7% in videogames in the last two years.
  • Accomplishment of margin, contribution and and stock level budget for the same period.

SR. BUYER

CHEDRAUI
07.2008 - 05.2009
  • Management of the mobile phones, cordless phones, and mobile phone accessories department of the 140 stores of the group (106 Chedraui Stores and 34 Super Che Stores).
  • Planning and analysis of purchasing budgets, forecasts, market trend and competitors analysis.
  • Corporate negotiations in cost procurement, credit, commercial conditions, product delivery , contracts, promotions and sale strategies.
  • Effective negotiations with the most important electronic goods brands (Samsung, Panasonic, LG, Nokia, GE, Sony Ericsson, Alcatel).
  • Design and selection of a product portfolio according to the market based on rotation and market trends.
  • Achieved a 4% rise of margin through effective negotiations with all the suppliers.
  • Achieved a sales increase of 40% with Movistar in 2007-2008 period and of 60% in 2008-2009.
  • Due to a delivery problem with Telcel, I designed and implemented a new product distribution model.
  • Achieved an exclusive mobile phone for the company in a negotiation with LG and TELCEL.
  • Designed a new sales scheme for the “Super Che” stores to increase rotation in this store format.

BUYER

LIVERPOOL
11.2004 - 07.2008
  • Managed the Communications section (Mobile Phones and Electronic Mobile Recharge System-3 mobile carriers and 12 brands per carrier) of the stores chain (72 stores).
  • Responsible of the administration, selection, purchase, exhibition, sale, gross margin and profit of the Liverpool Mobile Phones Area.
  • Planning and analysis of national and import purchase budgets (total annual budget of 1300 million pesos).
  • Negotiation with suppliers for the achievement of sales, rotation and margin annual goals.
  • I created promotion strategies to increase the department sales.
  • Management and maintenance of a healthy product catalog based in sales and rotation analysis and market trends.
  • I positioned Liverpool as the most profitable retail in Mexico for Telcel, Movistar, Iusacell and Unefon.
  • I achieved 3 exclusive product launchings for the stores chain.
  • Managed multimedia production and marketing design (POP, Radio, Newspapers, Buyers Guide, etc.) for the mobile phones section.
  • I coordinated the design of the mobile department for all the stores.
  • Achieved a sales and profit growth of 24% from 2004 until 2007.
  • I introduced new product categories to the department.
  • First retail to develop direct commercial contracts and sales schemes with mobile phones brands.
  • I started a plan for an own brand mobile phone for Liverpool.

Education

Business Administration Degree -

Universidad La Salle, A.C.
México, CDMX
01.1998 - 01.2002

Ecommerce diplomado - undefined

Universidad Anahuac Mexico

Skills

    Sales planning

    Client relationship management

    Staff management

    Business planning

    New business development

    Account management

    B to B sales

    Systems and software expertise

Timeline

SALES MANAGER

SAMSUNG
06.2021 - 06.2025

SAMSUNG STORES SALES MANAGER

SAMSUNG
06.2021 - 03.2022

KEY ACCOUNT MANAGER

HUAWEI
11.2017 - 03.2021

PRODUCT AND SALES MANAGER

CELULAR EXPRESS
06.2015 - 11.2017

SR BUYER

COMERCIAL MEXICANA
12.2011 - 02.2015

SR. BUYER

CHEDRAUI
07.2008 - 05.2009

BUYER

LIVERPOOL
11.2004 - 07.2008

Business Administration Degree -

Universidad La Salle, A.C.
01.1998 - 01.2002

Ecommerce diplomado - undefined

Universidad Anahuac Mexico

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MANUEL ALBERTO PEREZ MARTINEZ