Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Manuel G. Betancourt

Manuel G. Betancourt

Senior Business Development Executive
Miguel Hidalgo, Mexico City

Summary

Self-driven Business Development Professional with 10+ years of experience in High Tech companies in roles related to Channel Management, Business Development, B2B Sales, Product Management, and Sales Operations in Mexico and LATAM markets. Enthusiastic about leadership, with experience in building and scaling sales teams to overachieve objectives and deliver solid results.


Skilled professional with proven track record in driving growth and forging strategic partnerships. Known for strong leadership and team collaboration, adapting to changing market needs and consistently delivering results. Expertise in client relationship management, market analysis, and strategic planning. Highly dependable and goal-oriented, with focus on achieving measurable outcomes.

Overview

11
11
years of professional experience
6
6
years of post-secondary education
2
2
Languages

Work History

Senior Business Development Executive

KIO
05.2024 - Current

• Drive new revenue growth by identifying, developing, and closing high-value opportunities to consistently achieve or exceed a $3M annual sales quota.
• Build and expand strategic relationships with key stakeholders and decision-makers to position complex solutions that align with client business priorities.
• Lead end-to-end sales cycles across targeted accounts, leveraging consultative selling and cross-functional collaboration to shorten time-to-value and maximize margin.

Sales Enablement Manager

Sellesta.com
10.2023 - 04.2024

• Increased sales conversion rate by 20% through improved sales presentation and negotiation tactics.
• Implemented a new sales training program that increased employee productivity by 30%.
• Streamlined sales processes which improved efficiency by 25%, enabling faster service and better
customer satisfaction.
• Improved sales team performance and moral through motivated leadership and incentives.

Channel Sales Manager

Licencias OnLine
07.2019 - 08.2023

• Expanded the customer base by 30% in two years, adding 10 top tier new clients to the portfolio,
which meant an annual revenue of up to 10M USD. (Mainly telcos)
• Spearheaded the creation and execution of a successful marketing targeted loyalty program, which
resulted in a boost of our retention rate and partners’ satisfaction. (LOL Go Connect)
• Enhanced and nurtured partners’ relations by consistently mentoring and training their sales force
and engineering team, gaining presence (top of mind), trust and loyalty from our channel ecosystem.
• Presented sales results and strategies to the senior management team and board of directors on a
quarterly basis.

Sales Productivity Consultant

IHS Markit
04.2019 - 03.2022

· Optimize sales processes and workflows to increase rep efficiency, reduce sales cycle time, and improve win rates across teams.

· Develop and implement scalable enablement programs, including onboarding, training, and tool adoption, to elevate sales team performance.

· Leverage data-driven insights to identify performance gaps, align sales strategy with business goals, and drive continuous revenue growth.

Channel Sales Ops Manager

Micro Focus (formerly HP / Hewlett Packard Enterprise)
03.2018 - 06.2019

• Led the integration of an upgraded CRM system, improving response time to our clients by 50%,
which helped increase closing rates by 15%.
• Created and conducted a specialized training program for the Sales Staff of our Managed Partners
base, which helped increase new leads and new logos.
• Orchestrated cross-functional teams to streamline the sales process, reducing response times,
improving forecast accuracy and raised the sales team productivity by 30%.
• Enhanced supplier relations which resulted in a 20% reduction in product acquisition costs.
• Successfully managed a portfolio of 50+ key partners, structuring segmentation, homologating
parameters, and building tailored growth programs for our clients.

Sales Operations Manager

Lenovo
05.2016 - 02.2018

Inside Sales Associate

Lexmark
06.2014 - 05.2016

Education

Industrial Manager - Engineering/Industrial Management

Unidad Profesional Interdisciplinaria de Ingeniería y Ciencias Sociales y Administrativas
01.2009 - 01.2015

Associate's degree - Business and Social Skills

IPADE Business School

Skills

    B2B relationship management

    Business growth strategy

    CRM management

    Relationship building and rapport

    Sales funnel management

    Strategic prospect selection

    Business proposal creation

    Organizational strategy development

    Industry networking

Timeline

Senior Business Development Executive

KIO
05.2024 - Current

Sales Enablement Manager

Sellesta.com
10.2023 - 04.2024

Channel Sales Manager

Licencias OnLine
07.2019 - 08.2023

Sales Productivity Consultant

IHS Markit
04.2019 - 03.2022

Channel Sales Ops Manager

Micro Focus (formerly HP / Hewlett Packard Enterprise)
03.2018 - 06.2019

Sales Operations Manager

Lenovo
05.2016 - 02.2018

Inside Sales Associate

Lexmark
06.2014 - 05.2016

Industrial Manager - Engineering/Industrial Management

Unidad Profesional Interdisciplinaria de Ingeniería y Ciencias Sociales y Administrativas
01.2009 - 01.2015

Associate's degree - Business and Social Skills

IPADE Business School
Manuel G. BetancourtSenior Business Development Executive