Manuel Hernández
Summary
Director of Product Operations with 10+ years of experience driving organizational success through workflow optimization, CRM architecture, and cross-functional leadership. Architected Tassel’s CRM ecosystem from the ground up, integrating Zoho suite tools with external platforms (Google Sheets, Smartsheet, custom code) to power operations, product delivery, and client satisfaction. Engineer by training in Computer Science & Telecommunications, with a career spanning coding, solution development, and leading diverse teams. Fully bilingual in English and Spanish.
Overview
15
15
years of professional experience
Work History
Director of Product Operations
Tassel (formerly MarchingOrder)
08.2024 - Current
- Drive operational alignment between product development and business strategy, ensuring solutions meet evolving customer needs.
- Implement scalable processes for product delivery, strengthening quality assurance, resource allocation, and launch readiness.
- Collaborate with product and engineering teams to apply data-driven insights that enhance features, adoption, and overall customer experience.
Director of Operations
Tassel (formerly MarchingOrder)
08.2020 - 08.2024
- Architected and scaled enterprise-wide CRM strategy, integrating Zoho tools and external platforms to support growth and client engagement.
- Owned company-wide systems integrations, ensuring data consistency, process automation, and seamless cross-platform workflows.
- Directed operational strategy and execution, aligning resources, data analytics, and processes with long-term business objectives.
- Mentored and developed leadership talent, building high-performing teams and a culture of accountability and collaboration.
- Drove cost optimization initiatives, achieving efficiency gains while maintaining service quality and client satisfaction.
Operations Manager
Tassel (formerly MarchingOrder)
08.2019 - 07.2020
- Directed daily operations with a focus on data analysis and workflow optimization, strengthening organizational efficiency.
- Supervised and coached cross-functional teams, ensuring alignment with company objectives and successful project delivery.
- Introduced process improvements that enhanced scalability, reduced bottlenecks, and improved service reliability.
- Provided strategic recommendations to leadership, influencing operational planning and long-term execution.
Operations Consultant
Tassel (formerly MarchingOrder)
07.2018 - 07.2019
- Resolved complex data challenges using advanced Excel solutions, ensuring timely delivery of client services and products.
- Maintained and optimized website content, guaranteeing accuracy and alignment with evolving operational requirements.
- Streamlined workflow processes across teams, boosting efficiency, productivity, and cross-departmental collaboration.
Information Technology Consultant
OutdoorIndustryJobs.com
03.2023 - Current
- Co-own and manage strategic direction of the platform, balancing technology, operations, and business growth.
- Designed and optimized website solutions to enhance functionality, improve user experience, and align digital platforms with business objectives.
- Planned and executed complex IT projects, delivering innovative, high-impact solutions that strengthened organizational performance.
Project Development Specialist
Entrena, S.R.L.
09.2017 - 07.2020
- Analyzed tenders to identify opportunities and align project proposals with organizational goals and client expectations.
- Designed detailed project implementation plans, including timelines, resource allocation, and key deliverables.
- Developed monitoring and evaluation systems to track progress and measure social impact effectively.
- Managed project budgets to ensure financial efficiency and adherence to funding requirements.
Project Development Specialist
San Diego State University
04.2018 - 05.2020
- Co-taught graduate-level courses for the SDSU Sports MBA program, integrating project management and language skills.
Executive Assistant to CEO
Entrena, S.R.L.
02.2015 - 09.2017
- Led proposal development and project planning, including budgets and monitoring systems, ensuring alignment with organizational goals and donor requirements.
- Managed client relationships and expanded business opportunities through strategic engagement.
Co-Founder & Head Software Developer
Decalógica SRL
01.2011 - 01.2013
- Founded and managed a software development startup, delivering applications and websites for diverse clients.
- Led both business operations and technical development, from coding solutions to leading sales initiatives.
Education
MBA - Business
IE Business School
Madrid, Spain01.2014
Bachelor of Science - Computer Science & Telecommunications
PUCMM
Santiago, Dominican Republic01.2012
No Degree - CRM, Product & Project Mgmt, Data-Driven Strategy
Other Professional Development
RemoteSkills
- Operations Strategy & Leadership
- Product Operations & Roadmapping
- CRM Architecture & Workflow Automation (Zoho External Integrations)
- Systems Integration (Zoho Suite, GSheet, Smartsheet, APIs)
- Data-Driven Strategy & Analytics
- Cross-Functional Team Leadership
- Project Management (Jira, Wrike, Asana)
- Automation & Low-Code/Custom Scripting
- Software Development & Programming (Java, C-family, Ruby, Web Technologies)
- Bilingual: English & Spanish
Timeline
Director of Product Operations
Tassel (formerly MarchingOrder)
08.2024 - Current
Information Technology Consultant
OutdoorIndustryJobs.com
03.2023 - Current
Director of Operations
Tassel (formerly MarchingOrder)
08.2020 - 08.2024
Operations Manager
Tassel (formerly MarchingOrder)
08.2019 - 07.2020
Operations Consultant
Tassel (formerly MarchingOrder)
07.2018 - 07.2019
Project Development Specialist
San Diego State University
04.2018 - 05.2020
Project Development Specialist
Entrena, S.R.L.
09.2017 - 07.2020
Executive Assistant to CEO
Entrena, S.R.L.
02.2015 - 09.2017
Co-Founder & Head Software Developer
Decalógica SRL
01.2011 - 01.2013
MBA - Business
IE Business School
Bachelor of Science - Computer Science & Telecommunications
PUCMM
No Degree - CRM, Product & Project Mgmt, Data-Driven Strategy
Other Professional Development
Hobbies & Interests
- Sports enthusiast: former competitive cyclist (until age 17), with experience in gymnastics, kung fu, calisthenics (5+ years), and rock climbing (present).
- Musician: play guitar and drums.
- Content creator: run a YouTube channel with 30k+ subscribers.
- Passion for continuous learning and keeping my mind engaged.
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