Summary
Overview
Work History
Education
Skills
Timeline
Hobbies & Interests
Generic
Manuel Hernández

Manuel Hernández

Summary

Director of Product Operations with 10+ years of experience driving organizational success through workflow optimization, CRM architecture, and cross-functional leadership. Architected Tassel’s CRM ecosystem from the ground up, integrating Zoho suite tools with external platforms (Google Sheets, Smartsheet, custom code) to power operations, product delivery, and client satisfaction. Engineer by training in Computer Science & Telecommunications, with a career spanning coding, solution development, and leading diverse teams. Fully bilingual in English and Spanish.

Overview

15
15
years of professional experience

Work History

Director of Product Operations

Tassel (formerly MarchingOrder)
08.2024 - Current
  • Drive operational alignment between product development and business strategy, ensuring solutions meet evolving customer needs.
  • Implement scalable processes for product delivery, strengthening quality assurance, resource allocation, and launch readiness.
  • Collaborate with product and engineering teams to apply data-driven insights that enhance features, adoption, and overall customer experience.

Director of Operations

Tassel (formerly MarchingOrder)
08.2020 - 08.2024
  • Architected and scaled enterprise-wide CRM strategy, integrating Zoho tools and external platforms to support growth and client engagement.
  • Owned company-wide systems integrations, ensuring data consistency, process automation, and seamless cross-platform workflows.
  • Directed operational strategy and execution, aligning resources, data analytics, and processes with long-term business objectives.
  • Mentored and developed leadership talent, building high-performing teams and a culture of accountability and collaboration.
  • Drove cost optimization initiatives, achieving efficiency gains while maintaining service quality and client satisfaction.

Operations Manager

Tassel (formerly MarchingOrder)
08.2019 - 07.2020
  • Directed daily operations with a focus on data analysis and workflow optimization, strengthening organizational efficiency.
  • Supervised and coached cross-functional teams, ensuring alignment with company objectives and successful project delivery.
  • Introduced process improvements that enhanced scalability, reduced bottlenecks, and improved service reliability.
  • Provided strategic recommendations to leadership, influencing operational planning and long-term execution.

Operations Consultant

Tassel (formerly MarchingOrder)
07.2018 - 07.2019
  • Resolved complex data challenges using advanced Excel solutions, ensuring timely delivery of client services and products.
  • Maintained and optimized website content, guaranteeing accuracy and alignment with evolving operational requirements.
  • Streamlined workflow processes across teams, boosting efficiency, productivity, and cross-departmental collaboration.

Information Technology Consultant

OutdoorIndustryJobs.com
03.2023 - Current
  • Co-own and manage strategic direction of the platform, balancing technology, operations, and business growth.
  • Designed and optimized website solutions to enhance functionality, improve user experience, and align digital platforms with business objectives.
  • Planned and executed complex IT projects, delivering innovative, high-impact solutions that strengthened organizational performance.

Project Development Specialist

Entrena, S.R.L.
09.2017 - 07.2020
  • Analyzed tenders to identify opportunities and align project proposals with organizational goals and client expectations.
  • Designed detailed project implementation plans, including timelines, resource allocation, and key deliverables.
  • Developed monitoring and evaluation systems to track progress and measure social impact effectively.
  • Managed project budgets to ensure financial efficiency and adherence to funding requirements.

Project Development Specialist

San Diego State University
04.2018 - 05.2020
  • Co-taught graduate-level courses for the SDSU Sports MBA program, integrating project management and language skills.

Executive Assistant to CEO

Entrena, S.R.L.
02.2015 - 09.2017
  • Led proposal development and project planning, including budgets and monitoring systems, ensuring alignment with organizational goals and donor requirements.
  • Managed client relationships and expanded business opportunities through strategic engagement.

Co-Founder & Head Software Developer

Decalógica SRL
01.2011 - 01.2013
  • Founded and managed a software development startup, delivering applications and websites for diverse clients.
  • Led both business operations and technical development, from coding solutions to leading sales initiatives.

Education

MBA - Business

IE Business School
Madrid, Spain
01.2014

Bachelor of Science - Computer Science & Telecommunications

PUCMM
Santiago, Dominican Republic
01.2012

No Degree - CRM, Product & Project Mgmt, Data-Driven Strategy

Other Professional Development
Remote

Skills

  • Operations Strategy & Leadership
  • Product Operations & Roadmapping
  • CRM Architecture & Workflow Automation (Zoho External Integrations)
  • Systems Integration (Zoho Suite, GSheet, Smartsheet, APIs)
  • Data-Driven Strategy & Analytics
  • Cross-Functional Team Leadership
  • Project Management (Jira, Wrike, Asana)
  • Automation & Low-Code/Custom Scripting
  • Software Development & Programming (Java, C-family, Ruby, Web Technologies)
  • Bilingual: English & Spanish

Timeline

Director of Product Operations

Tassel (formerly MarchingOrder)
08.2024 - Current

Information Technology Consultant

OutdoorIndustryJobs.com
03.2023 - Current

Director of Operations

Tassel (formerly MarchingOrder)
08.2020 - 08.2024

Operations Manager

Tassel (formerly MarchingOrder)
08.2019 - 07.2020

Operations Consultant

Tassel (formerly MarchingOrder)
07.2018 - 07.2019

Project Development Specialist

San Diego State University
04.2018 - 05.2020

Project Development Specialist

Entrena, S.R.L.
09.2017 - 07.2020

Executive Assistant to CEO

Entrena, S.R.L.
02.2015 - 09.2017

Co-Founder & Head Software Developer

Decalógica SRL
01.2011 - 01.2013

MBA - Business

IE Business School

Bachelor of Science - Computer Science & Telecommunications

PUCMM

No Degree - CRM, Product & Project Mgmt, Data-Driven Strategy

Other Professional Development

Hobbies & Interests

  • Sports enthusiast: former competitive cyclist (until age 17), with experience in gymnastics, kung fu, calisthenics (5+ years), and rock climbing (present).
  • Musician: play guitar and drums.
  • Content creator: run a YouTube channel with 30k+ subscribers.
  • Passion for continuous learning and keeping my mind engaged.
Manuel Hernández