Manuela Lopera

I led sales strategies focused on acquiring leads and boosting brand recognition by reaching out directly to potential clients on social media and engaging at local events in Medellín and Bogotá. I also drove our digital marketing efforts with strategies like Facebook ads, crafting organic content, and deploying email marketing campaigns.

• Increased customer conversion by 50% in Colombia, while managing key accounts and navigating challenging client scenarios.
• Reduced customer onboarding time by 20% through creation and implementation of tutorial videos on platform usage.
• Streamlined sales process, organizing presentations, follow-up templates, and audiovisual materials that significantly accelerated sales closures.

I led digital marketing strategies, including paid advertising and email marketing, to boost revenue, enhance brand visibility, and generate leads. I maintained client communications about campaign progress and analyzed key performance indicators to identify upselling and cross-selling opportunities, improving existing client relationships.

• Consistently maintained client satisfaction score of 8/10.
• Reduced time spent in 1:1 client meetings by 30% through use of clear presentations and tutorial videos to address queries and provide campaign updates.
• Increased client engagement in tailored marketing strategies by 20%.

Responsible for planning and executing national and international fairs with strategic event management aligned with commercial objectives. Coordinated the commercial team, facilitated proposal reviews, and contributed to deal closures. Developed sponsorship proposals and managed international client and supplier relationships to ensure successful event participation and efficient service delivery.

• Improved internal communication efficiency with clients by 20%.
• Reduced onboarding times by 30%, streamlining process for quicker integration.
• Increased international client attendance by 10% at Expocamacol 2022, expanding our global reach.

I led BTL brand activations for a diverse client base in sectors such as startups, shopping malls, and travel agencies while managing client and supplier relationships to ensure smooth project execution. I also managed the INDOOR account as a Sales Representative and Marketing Leader, focusing on lead generation and brand enhancement through direct outreach on social media, personal visits to shops, and strategic partnerships.

• Boosted proposal and reporting efficiency by 30%.
• Expanded activator team by 40% through targeted training.
• Increased INDOOR’s brand recognition in Colombia by 40%, securing major clients and strategic partnerships.