Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Manuel Villarreal

Summary

Dynamic Marketing Manager with a proven track record at Brunch Club, excelling in strategic planning and brand promotion. Expert in digital marketing and staff management, I successfully enhanced customer satisfaction and drove repeat business through innovative marketing campaigns. Committed to fostering strong relationships and achieving operational excellence.

Overview

2026
2026
years of professional experience

Work History

Marketing Manager

Brunch Club
  • Supervised day-to-day operations to meet performance, quality and service expectations.
  • Maintained a clean, safe, and organized store environment to enhance the customer experience.
  • Developed strong working relationships with staff, fostering a positive work environment.
  • Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
  • Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
  • Improved customer satisfaction by addressing and resolving complaints promptly.
  • Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
  • Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
  • Managed inventory levels to minimize stockouts while reducing overhead costs.
  • Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
  • Generated repeat business through exceptional customer service.
  • Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.

General Manager

Taco Loco
  • Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
  • Conducted employee performance evaluations, providing constructive feedback for growth and development.
  • Implemented staff training programs, enhancing product knowledge and improving customer service skills.
  • Coordinated with vendors to ensure timely delivery of products and resolve any supply chain issues.
  • Ensured compliance with all safety regulations by conducting regular inspections of equipment/operations within the store.
  • Monitored sales trends to adjust pricing strategies for optimal profitability.

Sales Manager

BEG Productos Mexicanos
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
  • Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
  • Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.

Marketing Manager

Bogarts Steakhouse
  • Collaborated with the management team to develop strategic plans for business growth and improvement.
  • Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
  • Enforced company policies consistently while handling disciplinary actions when necessary with fairness and respect.
  • Increased sales through effective merchandising strategies and targeted promotions.
  • Scheduled staff shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
  • Facilitated clear communication between employees and upper management through regular meetings and updates.

General Manager of Operations

Koi Japanese Fusion

Completely in charge of restaurant sales, marketing, operations, and inventories.

Staff training for better service and quality, including product sales.

In charge of payroll and ensuring employees follow the employee handbook policies.

Assistant Manager

Mariscos El Costeno

Ensured achievement of product quality and sales targets.

General Manager of Operations

Comercializadora Del Norte
06.2016 - Current
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Formulated policies and procedures to streamline operations.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Managed budget implementations, employee evaluations, and contract details.
  • Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
  • Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
  • Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
  • Championed continuous improvement initiatives that enhanced operational performance across all departments.
  • Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
  • Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
  • Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.

Education

Bachelors -

Universidad De Guadalajara
Guadalajara

Skills

  • Digital marketing
  • Social media marketing
  • Staff management
  • Customer relationship management (CRM)
  • Brand promotion
  • Strategic planning
  • Creative direction
  • Marketing campaigns
  • Marketing campaign development
  • Brand development
  • Project management
  • Business development
  • Marketing analytics
  • Social media platforms
  • Corporate communications
  • Advertising management
  • Brand-building strategies
  • Campaign management
  • Public and media relations
  • Customer acquisition
  • Vendor relations
  • Competitor analysis
  • P&L management
  • Marketing campaign management

Languages

Spanish
Bilingual or Proficient (C2)

Timeline

General Manager of Operations

Comercializadora Del Norte
06.2016 - Current

Marketing Manager

Brunch Club

General Manager

Taco Loco

Sales Manager

BEG Productos Mexicanos

Marketing Manager

Bogarts Steakhouse

General Manager of Operations

Koi Japanese Fusion

Assistant Manager

Mariscos El Costeno

Bachelors -

Universidad De Guadalajara
Manuel Villarreal