María Alejandra Sarmiento Rodríguez
Huixquilucan, Estado De México
Summary
Skilled Business Development leader with more than 10 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Overview
18
18
years of professional experience
Work History
Regional Merchandising Manager
Rappi
01.2022 - 12.2023
- Increased regional sales by implementing effective merchandising strategies and fostering strong relationships with local Traders and Commercial Managers.
- Coordinated implementation of broad and targeted marketing campaigns for global seasonalities and local bets, in order to drive customer engagement and boost product visibility within the app.
- Optimized merchandising processes, run A/B tests on a regular basis and contributed valuable insights during product development phases to improve efficiency and conversion rates.
- Over executed monetized communications every quarter, delivering 2 to 3 times the expected revenue from third parties.
National Post Sales Manager
Rappi
08.2020 - 12.2021
- Achieved consistent quarterly growth in revenue generation and territory expansion through strategic planning, effective marketing strategies and sales team management.
- Mentored junior sales professionals, fostering a supportive environment that cultivated talent development and career growth.
- Collaborated with cross-functional teams to streamline internal processes and ensure seamless partner experiences from acquisition to post-sale support.
- Analyzed industry trends and competitor activities to adjust strategies for continued competitiveness in the marketplace.
Head of Business Unit, Restaurants
Rappi
12.2018 - 07.2020
- Positioned Rappi's Restaurant Business as the #1 leader of the Peruvian market within the first year of Operations.
- Hired and developed a skilled, motivated, and target-driven commercial team of Hunters, Key Account Managers and Coordinators. Boosted their productivity through SMART target setting, transparency over results, regular 1:1 feedback sessions and incentive programs designed to motivate and cultivate a results-oriented culture within the department.
- Developed and implemented a sales funnel management tool that measured success rates by stage and team member to boost lead generation, prospecting, and closing results.
- Spearheaded territory expansion efforts, securing contracts with high-value partners in previously untapped regions.
- Implemented creative and locally relevant marketing campaigns and led partner negotiations to guarantee aggressive markdowns, vast assortment and top operations during those seasonalities.
Administration Manager
Petrotankers
03.2018 - 12.2018
- Supervised and streamlined office processes by implementing efficient administrative systems.
- Spearheaded the transition to digital day to day operations record-keeping, ensuring accurate and easily accessible information for improved decisionmaking.
- Managed budgets and financial reporting, enabling effective allocation of resources and timely identification of potential cost savings.
CTO & CoFounder
Stylerz
03.2015 - 12.2018
- Founded Stylerz along with 2 business partners: product roadmap, brandbook, sales pitch, financial forecast, fundraising, recruiting and hiring, growth management, data analysis, among others.
- Led design and product development from MVP to final product, working with an outsourced provider and then building and managing an in-house team of web and app developers.
Senior Account Manager (Territory Lead)
Booking.com
09.2013 - 03.2016
- Led a team of account managers and coordinators within a local territory (first in Chile, then in Mexico) with the objective of providing top service and exceeding sales targets consistently throughout the year.
- Hosted regular workshops and networking events with all kinds of Hospitality partners to increase brand visibility, strengthen existing relationships and prepare for major industry seasonalities to help us both increase revenue by improving their content, room availability and competitive pricing alternatives.
- Provided biweekly 1:1 feedback and coaching sessions to all team members, fostering their professional growth and skills development within the company.
- Developed long-lasting client relationships within the territory by ensuring exceptional service and support by all team members.
Key Account Manager
Groupon
04.2011 - 05.2012
- Exceeded quarterly targets consistently through diligent prospecting and tailored product presentations.
- Boosted sales revenue from repeat business by cultivating strong client relationships and implementing effective sales strategies.
- Contributed to the development of the Travel business unit by negotiating strong contracts with Travel Agencies and Hospitality partners.
Key Account Manager
Manpower Professional Services
12.2008 - 03.2011
- Strengthened client relationships through regular communication and effective problem solving.
- Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
- Hired and managed a structure of over 1,000 outsourced salesmen.
B2B Sales Executive
Iberoamericana de Plásticos
04.2006 - 09.2008
- Exceeded quarterly sales targets consistently.
- Collaborated with cross-functional teams to develop innovative products and services.
- Negotiated profitable contracts with vendors, ensuring cost-effective partnerships for the company.
Education
MBA -
Universidad Adolfo Ibáñez
Chile07.2013
Bachelor of Science - Industrial Engineering
Pontificia Universidad Católica Del Perú
Perú07.2007
Skills
- Team Leadership
- Client Acquisition
- Performance Management
- Territory Growth
- Negotiation
- Problem Solving
- Process Building
- Innovation and Entrepreneurship
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Timeline
Regional Merchandising Manager
Rappi
01.2022 - 12.2023
National Post Sales Manager
Rappi
08.2020 - 12.2021
Head of Business Unit, Restaurants
Rappi
12.2018 - 07.2020
Administration Manager
Petrotankers
03.2018 - 12.2018
CTO & CoFounder
Stylerz
03.2015 - 12.2018
Senior Account Manager (Territory Lead)
Booking.com
09.2013 - 03.2016
Key Account Manager
Groupon
04.2011 - 05.2012
Key Account Manager
Manpower Professional Services
12.2008 - 03.2011
B2B Sales Executive
Iberoamericana de Plásticos
04.2006 - 09.2008
MBA -
Universidad Adolfo Ibáñez
Bachelor of Science - Industrial Engineering
Pontificia Universidad Católica Del Perú
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