Summary
Overview
Work History
Education
Skills
Languages
Timeline
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María Fernanda Baeza Jiménez

Ciudad de México

Summary

Bachelor in International Business, experienced in digital campaigns, content creation, and event coordination. Skilled in data-driven strategies to boost engagement and conversion. Adept at working in fast-paced environments with cross-functional teams. Passionate about branding, consumer behavior, and project execution with measurable impact.

Overview

4
4
years of professional experience

Work History

Marketing Intern

Novartis Pharmaceuticals
02.2024 - Current
  • Coordinated 20+ local medical events and 5+ national/international congresses, achieving 85% average attendance rate.
  • Developed and distributed 3+ educational kits monthly to physicians and pharmacies with a 60% average open rate.
  • Supported the launch of a new product, achieving a 10% increase in prescriptions after strategic educational campaigns and event execution.
  • Contributed to public channel positioning after 1 year of market presence.

Marketing Manager

SME Project Huellitas En El Corazón UNAM
08.2023 - 12.2023
  • Increased social media reach to 1,500+ interactions by semester-end.
  • Achieved 10% conversion from social media visitors to clients through emotional campaigns and personalized content.
  • Analyzed market trends to identify growth opportunities and inform strategic decision-making.

Project Manager

Environmental Campaign Cultura UNAM
02.2023 - 06.2023
  • Facilitated stakeholder meetings to gather input and align campaign objectives.
  • Led planning and execution of 3 environmental events (photo contest and clean-up initiatives).
  • Engaged 70+ participants in the contest and 30+ volunteers per clean-up initiative.

English Teacher

Centro Cultural De Idiomas Cuautla
09.2021 - 01.2022
  • 100% student pass rate with average scores above 8.5.
  • Maintained 80% attendance and active class participation.

Education

BBA - International Business

Universidad Nacional Autónoma De México
Mexico City, Mexico
07-2025

Skills

  • SAP
  • Adobe creative suite
  • Advanced MS Office
  • Social media marketing
  • Event planning
  • Market analysis
  • Campaign development
  • CRM management
  • Sponsorships
  • Direct mail campaigns
  • Critical Thinking
  • Team Collaboration
  • Decision-making

Languages

Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Beginner (A1)

Timeline

Marketing Intern

Novartis Pharmaceuticals
02.2024 - Current

Marketing Manager

SME Project Huellitas En El Corazón UNAM
08.2023 - 12.2023

Project Manager

Environmental Campaign Cultura UNAM
02.2023 - 06.2023

English Teacher

Centro Cultural De Idiomas Cuautla
09.2021 - 01.2022

BBA - International Business

Universidad Nacional Autónoma De México

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María Fernanda Baeza Jiménez