Goal-oriented marketing expert with a natural talent for developing and implementing successful strategies, driving profits, increasing market shares, and strengthening customer dominance. Hardworking and performance-oriented leader with proven expertise in project development, team supervision, and campaign enhancement. Over 7 years of progressive experience prepared to take on a challenging position that provides an opportunity to make a lasting impact on company and customer success.
Hi, I’m
María Fernanda Cruz Velasco
Marketing Manager
León
Summary
Overview
7
years of professional experience
Work History
Freelance
Social Media Manager
1 2019 - Current
Job overview
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Increased brand awareness by developing and implementing effective social media strategies.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Increased follower engagement with interactive content and timely responses to comments.
- Implemented content calendar to ensure timely and organized posting across all channels.
- Negotiated partnerships with other brands for co-promotional activities, expanding audience reach.
TruBit
Marketing Manager
01.2023 - Current
Job overview
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Optimized website content for improved search engine rankings and increased web traffic.
- Trained junior marketing staff, elevating team capabilities and performance.
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
- Coordinated with design and media teams to develop high-quality creative assets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Continually maintained and improved company's reputation and positive image in markets served.
Moneta Digital
Social Media Manager (Galactic Holdings)
09.2021 - 01.2023
Job overview
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Fostered positive relationships with key business journalists in national and trade publications.
- Prepared RFP and RFQ responses for new business pitches and presentations.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Authored fresh and engaging press releases and prepared complete press kits.
- Drafted speeches for company executives and advised on media talking points.
- Led crisis communications and media relations activities in response to challenging situations.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Wrote engaging and successful press releases to control information and public opinion.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Cultivated strong corporate image and identity with clear branding.
- Developed and promoted corporate brand, images and identity to media and public.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Created and implemented systems and processes for monitoring media coverage.
- Managed editorial calendars and rescheduled PR events and meetings.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Streamlined content creation process, allowing for more frequent and impactful posts.
- Analyzed competitor social media activities to identify opportunities for brand differentiation.
- Enhanced brand reputation with targeted crisis management strategy on social media.
- Designed and executed social media training program for new hires, ensuring high-quality content production.
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Utilized analytics tools to track performance, adjusting strategies to maximize effectiveness.
- Boosted brand visibility by creating and executing innovative social media campaigns.
- Conducted market research to tailor content to target audience preferences, significantly increasing reach.
- Monitored social media trends to keep brand's content relevant and engaging.
- Implemented content calendar to ensure timely and organized posting across all channels.
- Facilitated cross-departmental workshops to integrate social media best practices company-wide.
- Developed comprehensive social media strategy to enhance online presence.
- Improved online community sentiment by implementing proactive customer service approach on social media.
- Curated diverse range of content, from informative blog posts to engaging videos, to cater to different audience preferences.
- Led team of social media specialists, fostering collaborative and creative work environment.
- Negotiated partnerships with other brands for co-promotional activities, expanding audience reach.
- Coordinated with marketing team to align social media strategy with overall marketing objectives.
GIGIGO ECONOCOM
Content Manager
10.2019 - 07.2021
Job overview
- Developed a scalable system to manage high volumes of new product launches, ensuring timely updates and accurate information.
- Maintained a high level of accuracy in all project documentation, ensuring consistency and clarity throughout the lifecycle of projects.
- Provided assistance with preparation of project-related reports, manuscripts and presentations
- Analyzed customer feedback to identify areas for improvement, leading to enhanced product offerings.
- Enhanced customer satisfaction by proactively addressing concerns and providing tailored solutions.
- Analyzed customer data to identify trends and develop strategies to improve customer success metrics.
- Created customer support strategies to increase customer retention.
- Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.
- Coordinated with product team to address critical customer issues, ensuring timely resolution and maintaining trust.
- Fostered strong relationships with key accounts, ensuring high levels of customer satisfaction and loyalty.
- Established team priorities, maintained schedules and monitored performance.
- Launched quality assurance practices for each phase of development
- Prepared and charted data and metrics for detailed status reports.
- Supported quality assurance measures by diligently reviewing project deliverables and ensuring adherence to established standards.
- Conducted thorough research on industry trends and best practices to inform decision-making processes within the team effectively.
- Contributed to risk management efforts, identifying potential issues and developing mitigation strategies.
- Coordinated materials, charts and reports for weekly meetings.
- Tracked project documents during every phase of development.
- Updated charts and reports to deliver accuracy and completeness.
- Tracked project time and updated [Software] spreadsheets.
- Coordinated cross-functional teams to ensure smooth collaboration and successful project execution.
- Facilitated team meetings to discuss objectives, address concerns, and foster a collaborative environment.
- Improved stakeholder relations by actively participating in client meetings and providing prompt responses to inquiries.
- Prepared regular status reports to keep stakeholders informed of project developments and achievements.
- Completed multiple tasks simultaneously to optimize project completion.
- Worked with senior leadership to complete complex projects on time and under-budget.
- Provided technical support to project stakeholders to help meet project objectives.
- Monitored and reported on project risks and proposed solutions.
- Verified quality of deliverables and conformance to specifications before submitting to clients.
- Analyzed project performance data to identify areas of improvement.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Developed and implemented project plans and budgets to ensure successful execution.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
- Tracked and recorded open and closed orders and change requests to prevent errors, keeping all team members aligned with current demands.
Massive Digital Agency
Community Manager
02.2019 - 10.2019
Job overview
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Collaborated with cross-functional teams, optimizing marketing initiatives that supported community growth.
- Addressed and resolved tenant complaints and inquiries, maintaining high satisfaction.
- Monitored online conversations surrounding the brand to address any negative sentiment or misinformation proactively.
- Produced reports about community activities to keep owners, directors and property managers informed.
Ford Motor Company
Consumer Marketing Trainee
09.2018 - 02.2019
Job overview
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Assisted in creating visually appealing marketing materials to effectively communicate brand messaging.
- Enhanced brand visibility by executing targeted marketing campaigns.
- Conducted thorough market research, utilizing findings to inform future marketing efforts and strategy adjustments as needed.
- Analyzed market trends to identify new business opportunities for product expansion.
- Evaluated campaign performance using analytics tools, making recommendations for optimization accordingly.
- Attended industry events and trade shows to promote brand and build relationships with potential customers.
- Analyzed industry trends and benchmarked competitors to inform marketing strategies.
- Conducted market research and analysis to identify consumer trends and preferences.
- Created and launched campaigns across digital and traditional channels to drive sales.
- Created reports to track performance of marketing campaigns and suggest improvements.
- Established and managed relationships with external data providers and research vendors.
- Wrote engaging and successful marketing, advertising, and website copy.
BanBajio
Video Production Intern
01.2018 - 01.2019
Job overview
- Attended and contributed to staff meetings every week.
- Logged and edited footage into melt reels.
- Maintained a clean and organized studio environment conducive to productive work sessions among team members.
- Gained hands-on experience with industry-standard software such as Adobe Premiere Pro or Final Cut Pro for professional-quality editing results.
- Enhanced video production quality by assisting in the setup and operation of camera, lighting, and audio equipment.
- Acquired footage and video from outside sources for editing and incorporation for broadcasts.
- Logged and organized department library of videos.
- Assisted in the coordination of on-location shoots to ensure smooth and timely productions.
- Provided administrative support including scheduling meetings and organizing paperwork for streamlined operations.
- Edited highlight packages and segments for broadcasts.
- Digitized and logged video and audio footage.
- Assessed captured video to guarantee digital integrity.
- Supported creative team in scriptwriting and storyboard development, resulting in engaging content.
- Set up and managed sound equipment by utilizing microphones and recorders while maintaining sound quality reports.
- Reviewed scripts and completed script coverage.
- Participated in pre-production meetings, providing valuable input for successful project execution.
- Ensured deadlines were met by effectively prioritizing tasks within the fast-paced production environment.
- Facilitated communication between production teams and clients, ensuring clear understanding of project objectives.
- Oversaw lighting, graphics, audio and camera movements in TV and movie filmmaking.
- Conducted meetings with staff to discuss production progress and to attain production objectives.
Education
Universidad IberoamericanaLeon
BBA from Communication
05.2001
University Overview
- Degree Awarded with EGEL Best Qualification
- Completed University-level Coursework: TALIBERO, Leadership Workshop
- Study Abroad: Chinese Course - I Shou University, Taiwan
- Huayu Scholarship, 2016 from Taiwan Government
Skills
Customer Acquisition
Passions
Passions
- Global social issues
- Animal rights
- Chinese culture
Roles And Responsibilities
Roles And Responsibilities
- Creating and implementing strategies to promote products or services, attract customers, and achieve business goals
- Planning, executing, and overseeing marketing campaigns across various channels such as digital, print, and social media
- Allocating budgets for marketing activities and ensuring cost-effective strategies
- Leading and managing a team of marketing professionals, including hiring, training, and performance evaluation
- Working closely with other departments such as sales, product development, and customer service to align marketing efforts with overall business objectives
- Monitoring market trends and competitor activities to identify opportunities and threats
- Analyzing marketing data to measure the effectiveness of campaigns and reporting on key performance metrics
- Working closely with PR agency to elevate brand visibility in top-tier media outlets
- Planning and executing engaging events to showcase new features or specific products
- Collaborating with other marketing managers and their brands to create cohesive product experiences at third-party events
- Identifying and collaborating with influencers or brand advocates to promote products or services
- Building and maintaining brand identity, including messaging, visuals, and customer perception
- Creating engaging and relevant content for social media platforms
- Finding and sharing relevant content from other sources to engage followers and provide value
- Maintaining and prioritizing a backlog of work items
- Implementing and monitoring quality assurance processes
- Identifying potential risks to the project and developing strategies to mitigate them
- Keeping clients informed about project progress and any changes to the project scope or timeline
- Providing support and maintenance for the software or app after it has been released
- Collaborating with clients to gather requirements for the dashboard
- Designing the layout and visual elements of the dashboard
- Providing training and documentation for users on how to use the dashboard effectively
- Providing ongoing maintenance and support for the dashboard
- Diving deep into consumer behavior and preferences through market research
- Supporting the management of brand identity and messaging
- Conducting undercover visits to evaluate customer service and overall experience
- Researching and analyzing the marketing strategies, product offerings, pricing, and customer service of competitors
- Compiling and presenting findings in detailed reports to management
- Creating and curating content for various social media platforms
- Tropicalization of content for Mexican markets
- Responding to comments, messages, and mentions from fans
- Promoting movie screenings, premieres, and other events to the community
- Gathering feedback from the community about movies, trailers, and promotional materials
- Handling any negative feedback or controversies related to movies
- Monitoring social media metrics to track the growth and engagement of the community
- Attending movie premieres and events to provide live coverage on social media
- Running interactive campaigns related to the movie and its talents
- Providing support and maintenance for the dashboard
Languages
English
Bilingual or Proficient (C2)
Chinese
Intermediate (B1)
Spanish
Bilingual or Proficient (C2)
Software
Adobe Photoshop
Adobe Illustrator
Adobe Premiere
Google Analytics
FireBase
Apple Connect
Google Play Store
Meta Business Manager
Hootsuite
Timeline
Marketing Manager
TruBit
01.2023 - Current
Social Media Manager (Galactic Holdings)
Moneta Digital
09.2021 - 01.2023
Content Manager
GIGIGO ECONOCOM
10.2019 - 07.2021
Community Manager
Massive Digital Agency
02.2019 - 10.2019
Consumer Marketing Trainee
Ford Motor Company
09.2018 - 02.2019
Video Production Intern
BanBajio
01.2018 - 01.2019
Universidad Iberoamericana
BBA from Communication
05.2001
Social Media Manager
Freelance
1 2019 - Current
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