María Fernanda García Tovías
Reynosa
Summary
Creative graphic designer with a talent for developing an innovative approach to creating ideas and concepts. Offering seven years of experience overseeing individual projects and brand development. Enthusiastic team player willing to contribute to the company's success.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Design & Advertising Manager
Universidad Tamaulipeca
Reynosa, Tamaulipas, Mexico
05.2021 - 11.2023
- Drive company awareness and increase sales by making strategies and execution of innovative marketing campaigns, after analyzed market trends to identify new opportunities.
- Worked with marketing department to coordinate targeted advertising strategies for three campuses in three different cities, sticking to the budget.
- Coordinated with creative teams to develop eye-catching visuals and create a new corporate image from scratch.
- Developed creative advertising to attract the target, through digital, 4 social media platforms and print (panoramic, canvases, posters, flyers, brochures, diptychs, study plans and newspaper columns).
Graphic Designer
National Secretary Of Communications
- Created visually appealing and impactful graphic designs that effectively communicated brand identity (Content for social media, video creation, headbands, badges for events of 25 thousand people).
- Collaborated with cross-functional teams to ensure consistent branding and create material for new projects.
Graphic Designer
Freelance
- Developed creative design for print materials, brochures, banners, canvases, posters, flyers, badges.
- Employed design fundamentals by selecting typography, composition, layout, and color for social media design and video editing, as well as product photography.
Lead Photographer
FT Design And Photography Studio
- Captured memorable moments by skillfully photographing various events, including weddings, corporate functions, and social gatherings.
- Increased repeat business by building strong relationships with clients and providing exceptional customer service throughout the event photography process.
Graphic Design Intern
Corning Optical Communications LLC
- Participated in brainstorming sessions with cross-functional teams to generate innovative ideas for upcoming projects.
- Created design work for print and digital, internal and external advertising (internal communications, panoramic, banners, newspaper, cinema and TV advertising)
- Support in organization of events for the whole company (dealing with suppliers, logistics and taking photographs)
Communications Intern
IQor Global Services
- Redesign of Internal Communication and social media
- Support in internal events (Design, prepare and delivery of invitations, diplomas, photographs of the event, etc.)
- Hiring and recruiting processes for more than 100 people per day
Education
Master of Marketing - Master of Business Administration With Marketing
Universidad Tecmilenio
Reynosa, Tamaulipas, Mexico12.2020
Bachelor of Arts - Graphic Design And Animation
Universidad Tecmilenio
Reynosa, Tamaulipas, Mx05.2018
Skills
- Project Management
- Corporate Branding
- Adobe Creative Suite
- Video Editing
- Social Media Design
- Work Planning and Prioritization
- Team Collaboration
- Creative and Innovative
- Dependable and Cooperative
- Originality and Creativity
- Partnership Development
- Digital Marketing
References
References available upon request.
Certification
- PMBOOK Project Management - Project Management Institute
- Direction and Leadership styles -UTM
- Digital Marketing - UTM
- Design for Production - UTM
Languages
English
Advanced (C1)
Timeline
Design & Advertising Manager
Universidad Tamaulipeca
05.2021 - 11.2023
Graphic Designer
National Secretary Of Communications
Graphic Designer
Freelance
Lead Photographer
FT Design And Photography Studio
Graphic Design Intern
Corning Optical Communications LLC
Communications Intern
IQor Global Services
Master of Marketing - Master of Business Administration With Marketing
Universidad Tecmilenio
Bachelor of Arts - Graphic Design And Animation
Universidad Tecmilenio