María Fernanda García Tovías
Reynosa
Summary
Creative graphic designer with a talent for developing an innovative approach to creating ideas and concepts. Results-oriented Marketing Manager with many years of marketing performance. Deep understanding of complex marketing and sales techniques. Resourceful approach to using SEO to gain audiences.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Manager
SkyBlue Management / El Pollo Loco
McAllen/Reynosa
04.2024 - Current
- Managed social media accounts and campaigns.
- Produced ideas for promotional events or activities and organized them efficiently.
- Created content for promotional materials, including brochures, flyers, and websites.
- Analyzed market trends to identify potential opportunities for growth.
- Developed social media marketing strategies to help brand company and increase sales.
Design & Advertising Manager
Universidad Tamaulipeca
Reynosa, Tamaulipas, Mexico
05.2021 - 11.2023
- Drive company awareness and increase sales by making strategies and execution of innovative marketing campaigns, after analyzed market trends to identify new opportunities.
- Worked with marketing department to coordinate targeted advertising strategies for three campuses, sticking to the budget.
- Coordinated with creative teams to develop eye-catching visuals and create a new corporate image from scratch.
- Developed creative advertising to attract the target, through digital, social media platforms and print
Graphic Designer
National Secretary Of Communications - Non Profit
- Created visually appealing and impactful graphic designs that effectively communicated brand identity
- Collaborated with cross-functional teams to ensure consistent branding and create material for new projects.
Graphic Designer
Freelance
- Developed creative design for print materials
- Social media design and video editing, as well as product photography.
Lead Photographer
FT Design And Photography Studio
- Captured memorable moments by skillfully photographing various events, including weddings, corporate functions, and social gatherings.
- Increased repeat business by building strong relationships with clients and providing exceptional customer service throughout the event photography process.
Graphic Design Intern
Corning Optical Communications LLC
- Participated in brainstorming sessions with cross-functional teams to generate innovative ideas for upcoming projects.
- Created design work for print and digital, internal and external advertising (Also cinema and TV advertising)
- Support in the organization of events of the company
Communications Intern
IQor Global Services
- Redesign of Internal Communication and social media
- Support in internal events
- Hiring and recruiting processes for more than 100 people per day
Education
Master of Marketing - Master of Business Administration With Marketing
Universidad Tecmilenio
Reynosa, Tamaulipas, Mexico12.2020
Bachelor of Arts - Graphic Design And Animation
Universidad Tecmilenio
Reynosa, Tamaulipas, Mx05.2018
Skills
- Brand Strategy Development
- Adobe Creative Suite
- Video Production
- Social Media Graphics
- Task Prioritization
- Collaborative Teamwork
- Strategic Idea Generation
- Digital Marketing Strategy
- Marketing analytics
- Creative direction
- Marketing campaign development
- SEO
- Social media platforms
- Strong communication skills
Certification
- PMBOOK Project Management - Project Management Institute
- Direction and Leadership styles -UTM
- Digital Marketing - UTM
- Design for Production - UTM
Languages
Spanish
First Language
English
Advanced (C1)
C1
German
Beginner
A1
References
References available upon request.
Timeline
Marketing Manager
SkyBlue Management / El Pollo Loco
04.2024 - Current
Design & Advertising Manager
Universidad Tamaulipeca
05.2021 - 11.2023
Graphic Designer
National Secretary Of Communications - Non Profit
Graphic Designer
Freelance
Lead Photographer
FT Design And Photography Studio
Graphic Design Intern
Corning Optical Communications LLC
Communications Intern
IQor Global Services
Master of Marketing - Master of Business Administration With Marketing
Universidad Tecmilenio
Bachelor of Arts - Graphic Design And Animation
Universidad Tecmilenio
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