María Fernanda Guillermo Casas
Communication & Digital Media
Summary
Passionate and creative media strategist with 7 years of experience in different marketing areas and business sectors. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success.
Overview
7
7
years of professional experience
Work History
Product Operations Manager
Tidok
Mexico, Texas
03.2023 - Current
- Collaborated with cross-functional teams to help improve operational workflow.
- US | CO | MX campaigns.
- B2B [agencies and Global Media, Digital paid ads, programmatic ads through DSP connections, affiliate management, lead generation and overall management].
- Products and process traceability.
- Managed product rollouts, user training, testing and internal communications.
Senior Performance Marketing Manager
Eiya
Mexico
03.2022 - 12.2022
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Set targets for employees to drive company success and strengthen motivation.
- Overall management of digital content strategy and development for content marketing through social media. [Google Ads & Meta Business - DSP, Search GA + Analytics].
- Maximized performance by monitoring daily activities and mentoring team members.
Digital Marketing Manager
Ecofiltro
Mexico
05.2021 - 02.2022
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Overall management for E-comm Shopify based, and 8+ marketplaces.
E-Commerce Jr. Manager
Inova
Florida
08.2019 - 05.2021
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Incorporated e-commerce objectives in social media platform management.
- Strategic planning for product's positioning and brand awareness.
Key Account Manager
Kwanko
Paris, Mexico
02.2019 - 06.2019
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Supported sales and reporting for large and medium-sized accounts.
- Created sales forecasts to target daily, monthly and yearly objectives.
- Built relationships with customers and community to promote long term business growth.
Performance Account Manager
Darriens
Mexico
08.2018 - 08.2019
- Continuous campaign analysis and tech optimizations.
- Working with Tier 1 advertisers (mostly) for incorporating new campaigns as well as follow ups, tech implementations and optimizations by our own DSP.
- Public Relations and client's attention: personalized attention, implementation and follow up.
- Monitored and analyzed customer feedback to identify opportunities for improvement.
- Sales: CPI | CPA | CPC | CPL.
- Publicity strategies based on Digital Marketing.
Corporate and Financial Internship
Burson Cohn & Wolf
Mexico
06.2016 - 05.2017
- Completed research, compiled data, updated spreadsheets, and produced timely reports.
- Interacted with customers by phone, email, or in-person to provide information.
- Developed and maintained relationships with key internal stakeholders.
- Press contact, press release.
- Event planning.
Education
Certificate in Google Ads Mid - Level - Paid Media
Goobec México
Mexico 03.2022 - 2022.08
Nutrition Consultant And Health Coach - Holistic Health
Institute of Integrative Nutrition
New York 03.2020 - 2021.06
Bachelor in Communication & Digital Media - Digital Communications And Media
Institute of Technology And Higher Education MTY
Mexico City 01.2014 - 2018.05
BBA - International Marketing
Ipag École De Commerce Et De Management
Nice, France 08.2017 - 2018.01
Certificate in Social Leadership and Engagement as a Productivity Tool - Communication and Digital Media
Instituto Tecnológico Y De Estudios Superiores De Monterrey, Mexico, ITESM CCM
Mexico City 01.2014 - 2018.05
Skills
Community Management & Content Marketing
undefinedTimeline
Product Operations Manager
Tidok
03.2023 - Current
Senior Performance Marketing Manager
Eiya
03.2022 - 12.2022
Certificate in Google Ads Mid - Level - Paid Media
Goobec México
03.2022 - 2022.08
Digital Marketing Manager
Ecofiltro
05.2021 - 02.2022
Nutrition Consultant And Health Coach - Holistic Health
Institute of Integrative Nutrition
03.2020 - 2021.06
E-Commerce Jr. Manager
Inova
08.2019 - 05.2021
Key Account Manager
Kwanko
02.2019 - 06.2019
Performance Account Manager
Darriens
08.2018 - 08.2019
BBA - International Marketing
Ipag École De Commerce Et De Management
08.2017 - 2018.01
Corporate and Financial Internship
Burson Cohn & Wolf
06.2016 - 05.2017
Bachelor in Communication & Digital Media - Digital Communications And Media
Institute of Technology And Higher Education MTY
01.2014 - 2018.05
Certificate in Social Leadership and Engagement as a Productivity Tool - Communication and Digital Media
Instituto Tecnológico Y De Estudios Superiores De Monterrey, Mexico, ITESM CCM
01.2014 - 2018.05
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