María Luisa Estrada Fabela
Toluca
Summary
Dynamic Business Planning Analyst with a proven track record at Puma México Sports, enhancing profitability and achieving a 12% market share in the Liverpool Kids "Sneaker Wall". Expert in business forecasting and scenario analysis, with a knack for collaborative teamwork. Excelled in driving sales strategies and process improvements, leading to significant growth in sell in and sell out.
Overview
3
3
years of professional experience
Work History
Business Planning Analyst
Puma México Sports
06.2023 - Current
- Conducted scenario analyses to assess potential risks and opportunities associated with various strategic options (aligned KPI's with Liverpool).
- Developed comprehensive budgets and financial models that effectively supported long-term business strategies. As result, growth in sell in up to +20% and sell out +18% during 2024.
- Developed custom metrics to track progress against strategic goals, enabling more effective performance management and decisionmaking. Achieve a 12% share of business in Liverpool sneaker wall.
- Enhanced company profitability with the development of strategic plans and initiatives.
- Focus on best sellers and slow movers, MOS, gross margin an ROI.
- Forecast accuracy versus Liverpool purchase 99%.
Sales Intern
Puma México Sports
02.2022 - 06.2023
- Supported client acquisition strategies with pipeline management and lead qualification.
- Contributed to a positive team environment by actively participating in weekly sales meetings and sharing innovative ideas.
- Gained extensive knowledge of company products and services, allowing for confident communication with prospects and clients.
- Analyzed customer feedback and identified areas for improvement.
- Assisted team members in closing deals by providing additional support or information when needed.
- Expertise in Amazon, Mercado Libre, Sears, Sanborns and Coppel.com sites, help with extended catalogue and attributes for ecomm.
Education
BBA - Trade And Business
Escuela Bancaria Y Comercial
Toluca07-2023
Skills
- Sales strategies
- Sales events
- Data interpretation
- Analytical mindset
- Business forecasting
- Scenario analysis
- Decision support
- Collaborative teamwork
- Data evaluation
- Business analysis
- KPI tracking
- Process improvement
Languages
English
Upper intermediate (B2)
Timeline
Business Planning Analyst
Puma México Sports
06.2023 - Current
Sales Intern
Puma México Sports
02.2022 - 06.2023
BBA - Trade And Business
Escuela Bancaria Y Comercial
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