María Paola Lastiri
Masters In Strategic Marketing
Summary
Highly organized and motivated Account Executive with demonstrated track record of building relationships with clients, helping in the development of successful marketing campaigns, and managing teams of account managers. Skilled in strategic analysis, customer service and problem-solving. Experienced in coordinating activities with various departments to achieve strategic objectives.
Overview
8
8
years of professional experience
Work History
Account Executive
Alvarado Molina
03.2023 - Current
- I oversaw and coordinated ATL and digital campaigns for different brands
- I applied best practices for the realization of Briefs and work orders reducing errors in the content that was requested from the art department and in turn, the content that the art team delivered to the print or digital teams.
- I maintained a high rate of client retention and satisfaction by developing and maintaining strong relationships through effective communication, therefore providing exceptional service and anticipating client needs addressing their needs promptly and efficiently.
- I changed internal processes, optimizing efficiency in account management tasks. I coordinated interdepartmental efforts to execute successful marketing campaigns for key accounts.
- Likewise, I used analytical skills to track and report on account performance metrics, providing insights for future growth opportunities.
- I improved overall team productivity by implementing best practices in organization and time management.
- I monitored industry trends to provide informed recommendations on new products or services that could benefit our clients businesses and established clear communication channels between clients and internal teams, ensuring seamless project execution.
Junior Administrator of Trademarks and Patents
Despacho L.P. & Asociados
01.2021 - 01.2023
- This job allowed me to get into and learn about the legal side of brands and patents
- Responsible for understanding the brand; its purpose and business, as well as the products and services they distributed, and what legal protection they needed
- Responsible for drafting and promoting intellectual property protection applications and following up on notifications with the legal team.
- Bolstered departmental workflow delegating tasks effectively based on employee strengths.
- Maintained confidentiality of sensitive information, adhering to strict data protection policies and procedures.
- Increased team productivity, coordinating schedules and managing appointments for staff members.
- Ensured timely completion of project deliverables through proactive follow-ups with internal teams.
Junior Publishing Executive
Ro. Maria Porrúa Editoria
01.2019 - 01.2021
- Responsible for editorial functions such as developing and updating the author database and reviewing their manuscripts
- I conducted qualitative analysis of the submitted pieces, ensuring that they fit the company's vision and the demand of its target market
- Identified trends and assessed opportunities to improve processes and execution.
- Established long-term client relationships through consistent delivery of high-quality products and services.
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Mentored junior staff members for accelerated career growth, developing future leaders within the organization.
- Prepared annual data to determine metrics for operational performance.
- Optimized operational efficiency by redesigning processes, systems, and workspaces for increased productivity.
Intern
Prestadora de servicios del altiplano S.A de S.V.
02.2017 - 01.2019
- I promoted channel visualization and understanding through a complete analysis of the database, market share, competitors and customer portfolios
- This combined with an in-depth analysis of the performance of the 'Prestadora de Servisios del Altiplano' to develop a tactical strategy and gain market share for the company.
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
- Sorted and organized files, spreadsheets, and reports.
- Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
- Prepared project presentations and reports to assist senior staff.
- Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.
- Explored new technologies and approaches to streamline processes.
- Utilized strong communication abilities during presentations which led to increased understanding among colleagues regarding project goals and objectives.
Education
Master in Strategic Marketing -
Universidad Panamericana
2021.07 - 2022.12
Diploma -
London School of Economics And Political Science, University of London
06.2019 - 2019.08
BBA -
Universidad Panamericana
2016.08 - 2020.12
Skills
Account Management
Strategic Initiatives
Research and analysis
Customer rapport
Strategy implementation
Staff Management
Marketing Management
Interpersonal Skills
Goals and performance
Problem-solving aptitude
Decision-Making
Business development and planning
Languages
English
Bilingual or Proficient (C2)
French
Intermediate (B1)
Spanish
Bilingual or Proficient (C2)
Timeline
Account Executive
Alvarado Molina
03.2023 - Current
Junior Administrator of Trademarks and Patents
Despacho L.P. & Asociados
01.2021 - 01.2023
Diploma -
London School of Economics And Political Science, University of London
06.2019 - 2019.08
Junior Publishing Executive
Ro. Maria Porrúa Editoria
01.2019 - 01.2021
Intern
Prestadora de servicios del altiplano S.A de S.V.
02.2017 - 01.2019
Master in Strategic Marketing -
Universidad Panamericana
2021.07 - 2022.12
BBA -
Universidad Panamericana
2016.08 - 2020.12
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