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Hi, I’m
Marco Antonio Vazquez Martinez
Bachelor's Degree In Marketing
CDMX
Summary
Experienced digital marketing specialist with a proven track record in planning, executing, and optimizing online marketing strategies. Demonstrated ability to successfully promote products and services through a variety of digital channels. Consistently achieves positive outcomes through meticulous planning, proactive campaign tracking, and enhancing the client journey.
Overview
10
years of professional experience
5
years of post-secondary education
3
Languages
Work History
COPPEL
Digital Marketing Coordinator
07.2021 - Current
Job overview
- Management and optimization of Digital Marketing Campaigns in Paid Media, Social, Email Marketing channels.
- Management of CRM strategies for Coppel store card and Bancoppel credit card, driving client acquisition and engagement and client journey optimization.
- Design of Dashboards for retail and fintech.
- Successfully lead client acquisition initiatives for Bancoppel Credit Card clients.
- Design of digital growth marketing strategies for Coppel, Bancoppel, Afore Coppel.
- Collaborated with cross-functional teams for the successful execution of integrated marketing campaigns.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Increase in traffic in 50% vs LY.
- Increase in sales in 18% monthly eCommerce clothing.
- Increase in new credit clients in 24% vs LY.
LIEVANT
Performance Digital Marketing Coordinator
01.2019 - 06.2021
Job overview
- Media planning for B2B, B2C, eCommerce clients.
- Design and implementation of digital SEM strategies.
- Training program for interns - Lievant Academy.
- Increase in sales in 70% sales in the Footwear Ecommerce site.
- Increase in qualified leads in 20% - microcredits.
- Opening of eCommerce for clothing and footwear in the US.
BANORTE / IXE
Digital Marketing Manager
02.2015 - 04.2018
Job overview
- Development, execution, and control of campaigns and content in digital channels (branch screens, website, app, and ATMs).
- Development, measurement, and performance of landing pages.
- Development and follow-up of digital campaigns and reports.
- Increase in leads in 18% vs the previous year.
- Increase in sales in 10% vs the previous year.
Education
UNIVERSIDAD PANAMERICANA
Bachelor from Marketing
07.2000 - 06.2004
OMLATAM
Executive Program from Digital Marketing
11.2013 - 06.2014
Skills
Hubspot
Salesforce
Google Ads Search and Display
Google Analytics
Looker Studio
Facebook Business Manager
Mailchimp
Mail Up
Shopify
Semrush
Keyword research
CRM management
Marketing automation
Customer relationship management (CRM)
Personal Goals
Lead a team and develop a digital marketing area in a solid company focused on customer satisfaction, innovation in technologies and marketing, as well as the growth, and well-being of its team.
Hobbies And Personal Interests
- Learn about digital marketing trends, growth hacking, AI trends, e-commerce trends.
- Marketing, eCommerce, Business and Tech Events
- Improve my language skills
- Travel with my wife, family and friends
- Enjoy cultural events
- Reading
- CrossFit and Hiking
- Meditation
Areas Of Interest
- Digital Marketing
- ECommerce
- AI
- Inbound Marketing
- Growth Hacking
- Social media marketing
- Influence marketing
- Events
- Sales
- Public Relations
- Customer service
- Languages
Software
Hubspot
Salesforce
Meta business Manager
Looker Studio
Similar web
Semrush
Timeline
Digital Marketing Coordinator
COPPEL
07.2021 - Current
Performance Digital Marketing Coordinator
LIEVANT
01.2019 - 06.2021
Digital Marketing Manager
BANORTE / IXE
02.2015 - 04.2018
OMLATAM
Executive Program from Digital Marketing
11.2013 - 06.2014
UNIVERSIDAD PANAMERICANA
Bachelor from Marketing
07.2000 - 06.2004