Marco Antonio Roberto Ocampo Lara
Marketing And Advertising Expert
México
Summary
22 Years’ experience in customer service: leading, directing and controlling business goals, analyzing markets and consumers, successfully applying strategies that transcend and developing medium and long-term communication strategies that exceed expected results with creative advertising. Also leading account and creative teams to fulfill business goals.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work History
Group Account Director
Legion Advertising
Dallas
07.2022 - 02.2024
- In charge of Bimbo Bakeries USA for Hispanic market, CCC, Panalia, Tostadas Charras, Venti Coffee. Providing strategic solutions, monitoring and production of advertising projects, as well as development of brand communication and media strategies, identification of new businesses within these accounts and generating more business for Legion agency.
- Team Leadership.
- Development of proactive activities that translate into new projects and new businesses.
- Extensive knowledge of creative processes, production, digital, market studies, Nielsen analysis, disruption, strategic planning and continuum shopper.
- Playing part of Business Leader role by managing all administrative and operational control of budgets and registration procedures together with VP of Accounts.
- Creator of internal processes to improve customer service, strategic processes, generation of formats for better account control.
- Teamwork developing with creative team, planning and strategy team.
- Negotiation of budgets with clients, as well as development of annual scope of work and new business models tailored to what each new account and current accounts need.
- Support as producer.
- Multi task.
Senior Account Director
FCB México
México
03.2021 - 07.2022
- Senior account director of Advertising, Digital, CRM, BTL area. Providing strategic solutions, monitoring and production of advertising projects for BMW Mexico and support to Mini Mexico team as well as BMW San Luis Plant.
- Team Leadership
- Skills to guide and monitor that creative strategy is carried out as established by client
- Extensive knowledge of creative processes, production, digital, market studies, Nielsen analysis, disruption, strategic planning and continuum shopper.
- Playing part of Business Leader role by managing all administrative and operational control of budgets and registration procedures.
- Creator of internal processes to improve customer service, strategic processes, generation of formats for better account control.
- In charge of account team (supervisors, executives, account assistants)
Senior Account Director
McCann Worldgroup
México
02.2020 - 01.2021
- Senior account director of Advertising area, supporting and managing projects in digital area, HMS AND APGALLERY for HUAWEI MEXICO AND REGIONAL. Providing strategic solutions, monitoring and production of advertising projects.
- Team Leadership
- Skills to guide and monitor that creative strategy is carried out as established by client.
- Communication skills.
- Playing part of Business Leader role by managing all administrative and operational control of budgets and registration procedures, as well as payments to suppliers. Recovered 7 million pesos that had not been invoiced in less than 2 months and had not carried out these processes for more than 9 months, as well as payment to suppliers for 15 million pesos.
- Creator of processes and administrative area of Huawei, in contact with procurement and in charge of negotiations.
Senior Account Director
Teran/TBWA
México
09.2016 - 08.2019
- Senior account director of the Shopper area, BTL for AT&T Mexico (postpaid, prepaid) and Unefon. In charge of a team of supervisors and executives who provide strategic solutions, monitoring and production of advertising projects.
- Teamwork uniting all agency areas.
- Skills to guide and monitor that creative strategy is carried out as established by client.
- Communication skills.
- Carry out projects determined by area coach.
- Extensive knowledge of creative processes, production, digital, market studies, Nielsen analysis, disruption, strategic planning and continuum shopper.
Strategic Senior Account Services Supervisor
Terán/TBWA WORLDHEALTH
México
09.2014 - 08.2016
- Accounts: Pfizer/Enbrel Latam, AfMe, Bayer/ Vitasalud, Xarelto. Galderma/Triluma, Actinica, Mexvixia, Loceryl, Elvaly/ PISA Electrolit Laboratories. Medix/Biolaif.
- Development of communication strategies and disruptive ideas for laboratory accounts.
- In charge of administration, control, execution and development of projects.
- Project presentation.
- In charge of creative pitches and brainstorming.
Education
MBA - Master in Administration
Universidad Del Valle De México. Lomas Verdes.
Estado De México 04.2005 - 04.2007
Bachelor of Science - Communication Sciences
Universidad De Las Américas- Puebla
Cholula- Puebla 08.1998 - 04.2003
Skills
Strategic Thinker
Team Leadership
Effective Time Management
Critical Thinking And Problem Solver
Multitask
Fast Learner
New Business Development
Account Management
Timeline
Group Account Director
Legion Advertising
07.2022 - 02.2024
Senior Account Director
FCB México
03.2021 - 07.2022
Senior Account Director
McCann Worldgroup
02.2020 - 01.2021
Senior Account Director
Teran/TBWA
09.2016 - 08.2019
Strategic Senior Account Services Supervisor
Terán/TBWA WORLDHEALTH
09.2014 - 08.2016
MBA - Master in Administration
Universidad Del Valle De México. Lomas Verdes.
04.2005 - 04.2007
Bachelor of Science - Communication Sciences
Universidad De Las Américas- Puebla
08.1998 - 04.2003