Summary
Overview
Work History
Education
Skills
Timeline
Generic
Marco Aurelio Guevara Cordero

Marco Aurelio Guevara Cordero

Marketing
Morelia

Summary

Technology and teamwork-driven professional with a successful track record in teaching, public administration, and digital communication. Experienced in optimizing operations, improving team efficiency, and developing effective communication strategies.

Overview

13
13
years of professional experience
2
2
Languages

Work History

Academic Advisor and Professor

Universidad Vasco de Quiroga
1 2015 - Current
  • Teaching courses in Digital Marketing, Direct Marketing, Advertising, and New Project Creation
  • Developing and updating curricula, teaching materials, and practical activities to enhance student learning
  • Evaluating student performance through exams, projects, and presentations
  • Providing academic and professional guidance to students, supporting their development and career planning
  • Collaborating with other professors to improve educational programs and ensure their alignment with market needs
  • Collaborating in the organization and promotion of state-level events, such as the Marketer's Day Congress
  • Supporting the implementation of marketing strategies to achieve the goals set by the department
  • Participating in the planning and execution of advertising campaigns and communication activities.

Head of the Agenda and Representations Department

Office of the Governor of Michoacan
01.2015 - 01.2024
  • Receiving and analyzing invitations for the Governor, evaluating their relevance and priority
  • Designating representatives for events the Governor cannot attend and coordinating the preparation of materials
  • Communicating with various Secretariats of State to ensure the correct transmission of information
  • Receiving, classifying, and forwarding correspondence addressed to the Governor for proper attention
  • Following up on requests made to the Governor by citizens and entities, ensuring their resolution
  • Leading and coordinating a team of 18 people, delegating tasks, and supervising their performance.

Digital Communication Advisor

Congress of the Union
01.2012 - 01.2015
  • Developing and maintaining a positive public image of the Congressman through digital communication strategies
  • Informing citizens about the actions and efforts carried out by the Congressman, using various digital platforms
  • Monitoring and analyzing the Congressman's presence and mentions in digital media to adjust and improve communication strategies.

Education

MBA - Generative Artificial Intelligence

IEBS Digital School

Master's Degree - Communication Sciences

Universidad Vasco de Quiroga
Morelia, Michoacan

Bachelor's Degree - Marketing

Universidad Vasco de Quiroga
Morelia, Michoacan

Skills

Teamwork

Timeline

Head of the Agenda and Representations Department

Office of the Governor of Michoacan
01.2015 - 01.2024

Digital Communication Advisor

Congress of the Union
01.2012 - 01.2015

Academic Advisor and Professor

Universidad Vasco de Quiroga
1 2015 - Current

MBA - Generative Artificial Intelligence

IEBS Digital School

Master's Degree - Communication Sciences

Universidad Vasco de Quiroga

Bachelor's Degree - Marketing

Universidad Vasco de Quiroga

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