MARIA EUGENIA FIGUEROA
Mexico City
Summary
Experienced Luxury Retail Leader with optimizing retail operations to boost efficiency and profitability. Utilizes leadership and strategic planning to enhance team performance and Brand success. Known for strong focus on team collaboration and delivering sales results. Track record of strong customer service excellence.
Overview
24
24
years of professional experience
Work History
Retail Operations Manager
Richemont Mexico - Montblanc
05.2022 - 08.2024
- Managed daily operations of 9/18 stores, ensuring excellence in customer service and store presentation.
- Responsible of store sale numbers and monthly targets, developed new sales strategies to motivate teams and to achieve category growth.
- Collaborated closely with store managers to oversee all aspects of store operations, ensuring consistent compliance with company policies and industry regulations.
- Managed budgets effectively and allocated resources strategically.
- Streamlined inventory process in order to reduce store discrepancies.
- Supported human resources by responding to candidates and prescreening, interviewing and hiring team members.
Consulting Project Manager
LILASH / FLASH Eye Mascara
06.2013 - 12.2013
- Complete restructuring of brand distribution, manufacturing costs and elaboration of marketing plans.
Brand Manager Jo Malone, La Mer, Bobbi Brown
Estee Lauder Companies
03.2009 - 06.2013
- Led the High-End Brand Portfolio of the Company in Mexico (Skincare, Make up and Fragrance).
- Complete organizational restructuring of the 3 Brands, achieved 48.8% net sales growth and 22% growth in operating profitability in 4 years.
- Responsible of P&L, Brand Strategy, PR, Training, Marketing and Sales with 7 direct reports.
- Direct relation with Retailers & International Brands.
Marketing, Operations & PR Manager - KIEHL'S
L'Oreal
06.2006 - 03.2009
- Developed and implemented successful Marketing and PR strategies for the launch and development of the Brand.
- Responsible for the execution of the visual merchandising and fully engaged in store operations.
- Planned and executed the opening of the first 5 stores in Mexico and built an aggressive growth plan of 10 stores in 2 years.
Trade Marketing Manager / Marketing Manager /Sales Manager
L'Oreal
01.2001 - 06.2006
Education
Digital Marketing Strategies -
Northwestern Kellogg
10.2021
Bachelor - International Relations
ITAM
01.2001
Economics And Politics of The EC & LA Model
London School of Economics
London01.1999
French Civilization Seminar
Universite La Sorbonne
01.1997
Skills
- Skilled Team Leader
- Sociable & Well Connected
- Effective Organizational Skills
- Operational efficiency
- Sales analysis
- Customer Service
- Customer relationship management
- Adaptability
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Upper intermediate (B2)
spanish
Extra-Curricular Activities
Founder of Buñuelos Los Originales Seasonal Business
www.bunueloslosoriginales.com
Hobbies and Interests
- Sports (Hiking, Tenis, Golf, Skiing)
- Nature lover
- Enjoy Traveling
- Foodie
Personal Information
Born in 1977. Happily married and mother of 3 wonderful children ages 8,11 &13.
Timeline
Retail Operations Manager
Richemont Mexico - Montblanc
05.2022 - 08.2024
Consulting Project Manager
LILASH / FLASH Eye Mascara
06.2013 - 12.2013
Brand Manager Jo Malone, La Mer, Bobbi Brown
Estee Lauder Companies
03.2009 - 06.2013
Marketing, Operations & PR Manager - KIEHL'S
L'Oreal
06.2006 - 03.2009
Trade Marketing Manager / Marketing Manager /Sales Manager
L'Oreal
01.2001 - 06.2006
Bachelor - International Relations
ITAM
French Civilization Seminar
Universite La Sorbonne
Digital Marketing Strategies -
Northwestern Kellogg
Economics And Politics of The EC & LA Model
London School of Economics
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